Juliana Pattermann-Gunsch, BA MA MSc

Junior ResearcherTeaching & Research Assistant +43 512 2070 - 4226 juliana.pattermann@mci.edu

Juliana Pattermann-Gunsch, BA MA MSc, is a Teaching & Research Assistant at MCI | The Entrepreneurial School® in the Department of Business Administration Online and a Junior Researcher with the UNESCO Chair in Futures Capability in Innovation and Entrepreneurship. Her research focuses on higher education and futures studies, with a particular emphasis on Futures Literacy and its development through innovative teaching and learning arrangements. Following her studies in international business and business education, she has been involved in teaching at vocational secondary schools, universities, and universities of applied sciences, and has contributed to the curricular development of higher education programs. In addition, she designs and facilitates educational formats for small and medium-sized enterprises. As part of her project work, she has been involved in the development of the FuturesComp competence framework and has contributed to national and international research projects, such as the Interreg project 'AlpBioEco' and the FFG-funded project DIH West.

Professional work experience

05/2024 - 06/2024
Research stay - Finland Futures Research Centre | University of Turku
04/2023 - present
Teaching & Research Assistant - MCI | The Entrepreneurial School®
Teaching in Business Communication, Business English, Research Methods, and Futures Studies; research in Futures Literacy and higher education pedagogy; collaboration with the UNESCO Chair in Futures Capability in Innovation & Entrepreneurship; administrative responsibilities within the academic department
05/2022 - 03/2023
Educational Leave
Final phase of the Master program "Business Education"
05/2020 - 04/2022
Project Assistant - MCI | The Entrepreneurial School®
Project Assistant for DIH West
03/2018 - 04/2020
Teaching & Research Assistant - MCI | The Entrepreneurial School®
07/2016 - 02/2018
Assistant & Project Management - MCI | The Entrepreneurial School®
03/2016 - 05/2016
Sales & Project Management - Steinkellner China Services
05/2014 - 10/2015
Project Management - Steinkellner China Services

Education

03/2023 - present
PhD - University of Innsbruck
Management
02/2019 - 03/2023
MSc - University of Innsbruck
Business Education
10/2013 - 07/2015
MA - MCI
International Business & Law
09/2010 - 07/2013
BA - IMC FH Krems
Export-oriented Management

Teaching (faculty internships etc.)

09/2024 - present
MCI | The Entrepreneurial School®
Creativity & Futures Thinking for Innovation / Skills Lab - Futures Thinking
02/2017 - present
MCI | The Entrepreneurial School®
Academic and Business English / Professional Business Communication / Digital Competences & Self-Management / Research Coaching / Business Simulation

Further education & Training

2025 - 2025
- Österreichische Fachhochschulkonferenz
Do (not) disturb?! (27.11.2025)
2018 - 2018
Basil Paterson Edinburgh
Teaching English to Speakers of Other Languages

Peer reviewed journal article

Raible, S., Pattermann-Gunsch, J., Vögele, J., & Wieser, D. (2026). Pedagogy for Hopeful Futures: Reimagining Social Innovation and Entrepreneurship Education. Journal for Social Innovation & Transformative Entrepreneurship Education, 2(1), 36–45. Retrieved from https://tidsskrift.dk/site/article/view/162945
Huter, L., Pammer, M., Pattermann, J., & Windbichler, R. (2023). Integration von Planspielen in Hochschul-Programmen: Evaluierung der Einsatzvarianten. Zeitschrift für Hochschulentwicklung, 18(Sonderheft Planspiele), 187–205. https://doi.org/10.21240/zfhe/SH-PS/11
Pattermann, J., Pammer, M., Schlögl, S., & Gstrein, L. (2022). Perceptions of Digital Device Use and Accompanying Digital Interruptions in Blended Learning. Education Sciences, 12(3). https://doi.org/10.3390/educsci12030215
Bierwisch, A., Huter, L., Pattermann, J., & Som, O. (2021). Taking Eco-Innovation to the Road—A Design-Based Workshop Concept for the Development of Eco-Innovative Business Models. Sustainability, 13(16), 8811. MDPI AG. Retrieved from http://dx.doi.org/10.3390/su13168811

Peer reviewed academic/professional meeting proceedings

Viertler P., Schlögl S., Mayer R., Janetschek M., & Pattermann J. (2021). Show Me the Universe! Perceived Usability and Task Load of an AR Mobile-App in Secondary School Learning. In: Uden L., Liberona D. (eds) Learning Technology for Education Challenges. LTEC 2021. Communications in Computer and Information Science, vol 1428. Springer, Cham. doi: https://doi.org/10.1007/978-3-030-81350-5_4
Pammer M., Pattermann J., & Schlögl S. (2021). Self-regulated Learning Strategies and Digital Interruptions in Webinars. In: Uden L., Liberona D. (eds) Learning Technology for Education Challenges. LTEC 2021. Communications in Computer and Information Science, vol 1428. Springer, Cham. doi: https://doi.org/10.1007/978-3-030-81350-5_5
Bäuerle, A., Som, O., Huter, L., Pattermann, J., Bierwisch, A. (2020). Leveraging Innovation Potentials of Alpine Bioeconomy in the Value Chains of Vegetable Extracts, Food and Beverages, paper presented at the 3rd International Bioeconomy Congress Baden-Württemberg, 21-22.09.2020
Rabl, M., Pattermann, J., Schlögl, S., & Canham, N. (2019). The Use of Digital Devices in the University Classroom: Exploring and Comparing Students' Perceptions and Practices. In L. Uden, D. Liberona, G. Sánchez, & S. Rodríguez González (Eds.), Communications in computer and information science: Vol. 1011. Learning technology for education challenges: 8th International Workshop, LTEC 2019, Zamora, Spain, July 15-18, 2019, proceedings (pp. 103–113). Cham, Switzerland: Springer.

Presentation of a paper at a conference, workshop or seminar

Eekhoutte, G.E.A., Pattermann-Gunsch, J., & Aufschnaiter, C. (2025, November 8). Fostering Motivation & Joy in Business EFL Classrooms [Conference presentation]. IATEFL BESIG Conference, Athens, Greece. https://www.iateflbesig.org/events/annual-conference
Bierwisch, A., Pattermann, J., Som, O., & Vögele, J. (2025, June 12). Beyond knowledge: Making future literacy measurable in transformative learning contexts [Workshop]. Futures of Technologies – Mutual Shaping of Socio-Technical Transformations, Turku, Finland.
Pattermann, J., Spieß, T., & Bierwisch, A. (2025, June 11). Exploring the impact of futures-oriented learning activities on students' futures literacy in the age of generative AI [Conference presentation]. Futures of Technologies – Mutual Shaping of Socio-Technical Transformations, Turku, Finland.
Bierwisch, A., Mandel, S., Pammer, M., Pattermann, J., & Seidl, T., (2025, März 26). Futures Literacy in der Hochschulbildung: Lehr-Lern-Methoden & weitere Anwendungsmöglichkeiten [Konferenzvortrag]. Jahrestagung der Deutschen Gesellschaft für Hochschuldidaktik (dghd), Frankfurt University of Applied Sciences, Frankfurt am Main, Deutschland.
Pattermann, J. (2024, September 16). Futures Literacy – Entwicklung eines didaktischen Designs für Management Studierende [Conference presentation]. Jahrestagung 2024 der Sektion Berufs- und Wirtschaftspädagogik der DGFE.
Bierwisch, A., Vögele, J., Pattermann, J., Som, O., & Pammer, M. (2024, September 13). Elements of Futures Literacy – Towards the Operationalization of FL as a Competency [Conference presentation]. 5th Annual Conference on Anticipation, Lancaster University, UK.
Pattermann, J. & Waldegger, J. (2024, June 4). Shaping responsible futures: The role of design-based research in higher education [Conference presentation]. Futures of Natural Resources - Futures Conference 2024.
Bierwisch, A., Vögele, J., Pattermann, J., & Som, O. (2024, May 7). The Many Faces of Futures Literacy: A Comprehensive Literature Analysis and Future Research Directions [Conference presentation]. Science, Technology and Society Conference, TU Graz.
Vögele, J., Pattermann, J., Bierwisch, A., & Som, O. (2023, June 14-16). Tracing the DNA of the Futures Literacy Concept: Bibliometric Insight on its Evolution, Potentials, and Future Research Avenues [Conference presentation]. EMPOWERING FUTURES – Long-term Governance, Democracy and Futures Research - Futures Conference 2023.
Pammer, M.; Pattermann, J. (2021): Digital Interruptions in Workplace Learning. 13th annual International Conference on Education and New Learning Technologies
Pattermann, J. (presenter), Som, O. (2021, June 15). Developing eco-innovative business models in bioeconomy. BioEconomy Graduate Program BBW ForWerts (Virtual).
Som, O., Pattermann, J. (2020, 29.10.20). Entwicklung unternehmensspezifischer Innovationsprozesse. Vortrag und Workshop im Rahmen des DIH-West Projekts, Innsbruck, MCI
Som, O., Pattermann, J. (2020, 8.10.20). Entwicklung unternehmensspezifischer Innovationsprozesse. Vortrag und Workshop im Rahmen des DIH-West Projekts, Innsbruck, MCI.
Som, O., Huter, L., Bäuerle, A., Bierwisch, A., Pattermann, J., & Kirschner, B. (2020, September 21-22). Leveraging Innovation Potentials of Alpine Bioeconomy in the Value Chains of Vegetable Extracts, Food and Beverages [Conference presentation]. Bio-Economy Congress Hohenheim (Virtual).
Som, O., Huter, L., Bierwisch, A., Pattermann, J., & Kirschner, B. (2020, June 7-10). Developing Eco-Innovative Business Models in the Alpine Bioeconomy [Conference presentation]. ISPIM Virtual Conference 2020.

Other intellectual contributions

Bierwisch, A., Capatu, I., Krebs, R. E., Pattermann‐Gunsch, J., Sippl, C., Som, O., Tengler, K., Vögele, J. (2026). FuturesComp: Referenzrahmen für Futures Literacy in der Hochschulbildung. Innsbruck: MCI & Baden: PH NÖ im Auftrag des BMFWF. https://doi.org/10.53349/oa.2025.a2.200
Som, O., Huter, L., Pattermann, J., Bierwisch, A., Kirschner, B., & Haas, A. (2019). AlpBioEco Missing Linkages. WP-T2, Deliverable 2.4, Interreg Alpine Space, https://www.alpine-space.eu/projects/alpbioeco/projects-results/wp2/04_alpbioeco_wp2_d.2-4-v3.pdf
Som, O., Huter, L., Pattermann, J., Bierwisch, A., Kirschner, B., & Haas, A. (2019). AlpBioEco Success Factors. WP-T2, Deliverable 2.3, Interreg Alpine Space, https://www.alpine-space.eu/projects/alpbioeco/projects-results/wp2/03_alpbioeco_wp2_d.2-3-v4.pdf
Som, O., Huter, L., Pattermann, J., Bierwisch, A., Kirschner, B., & Haas, A. (2019). AlpBioEco Missing Linkages. WP-T2, Deliverable 2.4, Interreg Alpine Space, https://www.alpine-space.eu/projects/alpbioeco/projects-results/wp2/04_alpbioeco_wp2_d.2-4-v3.pdf
Som, O., Huter, L., Pattermann, J., Bierwisch, A., Kirschner, B., Haas, A. (2019). AlpBioEco Business Models. WP-T 2, Deliverable 2.1, Interreg Alpine Space. https://www.alpine-space.eu/projects/alpbioeco/projects-results/wp2/01_alpbioeco_wp2_d.2-1-v4.pdf

Supervised bachelor theses

Larcher Verena (2022): Effects of Employees' Intrinsic Motivation on the Perception of Learning Organization-Specific Characteristics
Häusler Larissa Merlyn Selena (2021): Social Media as a Tool for European SMEs to Foster Product Innovations in the Food and Beverage Industry
Pavel Ole (2020): Consumer Inclusion in the Innovation Planning Process of Hardware Development in the Ski Industry
Timar Laura (2020): The Relationship Between Organizational Structure and the Job Satisfaction of Remote Workers
Härtig Tilman (2019): Sponsorship effects on brand awareness and brand image in participant sport events of trend sports in Tyrol
Reich Jacqueline Therese (2019): Digital Nomads - Leistungsoptimierung durch Flexibilisierung von Arbeitszeit und Arbeitsort
Herfellner Carina (2019): The Influence of Digital Interruptions on Students in a Blended Learning Study Program
Frieß Robin (2018): Kommunikation über soziale Medien in Verbänden
Braunsberger Patrick (2018): Potenzialanalyse und Erstellung eines Nutzungskonzepts für ein angestelltenorientiertes Intranet in Krankenanstalten
Mauhart Elisabeth Maria (2017): Wenn der Preis zählt. TTIP und die daraus resultierenden Auswirkungen auf die Tiroler Landwirtschaft