Magdalena Laner, LLB. oec. MA

Presentation of a paper at a conference, workshop or seminar

Laner, M., Harthaller, K., & Böttger, T. M. (2026). Positioning High- and Low-Status Brands in Social Media: The Potential of Communication Style, EMAC Spring Conference 2026, UK: Bath.
Harthaller, K., Böttger, T. M., & Laner, M. (2026). Managing Prestige in Global Digital Markets: How Communication Style Shapes Luxury Value Perceptions. AMA Global SIG NICE 2026 Conference, Nice, France.