Dr. Maria Wallnöfer

2018
Senior Lecturer, Academic Director - Academic Director of Exectuive Master Program Digital Business & Entrepreneurship, Lecturer in Marketing, Strategic Management, Scientific Work (Industrial Engineering and Management and Mechatronics & Smart Technologies), Program Development (Executive Education), Member of the AACSB / PRME Workgroup (delegate of Executive Education), Member of Admission Committees (Executive Education), Coordinator of pillar "Management" (Industrial Engineering and Management), Supervisor of Bachelor and Master Thesis (Industrial Engineering and Management), Supervisor of practice-based projects (Management & Law) - MCI Management Center Innsbruck

2012 - 2018
Manager Strategic Planning and Marketing - D. Swarovski KG / Swarovski Professional

2009 - 2010
Member of the Organizing Committee - Venture: Business Plan Competition (ETH Zurich, McKinsey & Company, Commission for Technology)

2007 - 2012
Research Associate - ETH Zurich

2007 - 2008
Member of the Organizing Committee - Venture: Business Plan Competition (ETH Zurich, McKinsey & Company, Commission for Technology)

2007
Junior Consultant - Ennemoser Wirtschaftsberatung

2023
Association Rettet das Herrenhaus im Halltal

2022
Agrarmarketing Tirol GmbH - Käuferverhalten GenZ

2021
Wirtschaftskammer Tirol, Innung Tischler und Holgestalter

2021
Agrarmarketing Tirol GmbH - Qualität Tirol Gütesiegel

2019
Wirtschaftskammer Tirol, Innung Fußpfleger, Kosmetiker und Masseure

2007 - 2012
PhD Program - ETH Zurich (Dr. ETH )

2000 - 2006
Business Education - Leopold-Franzens-University Innsbruck (Mag. )

1999 - 2004
International Economic and Business Studies - Leopold-Franzens-University Innsbruck (Mag. )

Lecture on Competitive Strategies within International Week at the Shenzhen Technology University, China from Sept 7 - 15, 2023. - Shenzhen Technology University, China

• Klang, D., Wallnöfer, M., & Hacklin, F. (2014). The Business Model Paradox: A Systematic Review and Exploration of Antecedents. International Journal of Management Reviews, 16(4), 454-478.
• Wallnöfer, M., & Hacklin, F. (2013). The business model in entrepreneurial marketing: A communication perspective on business angels' opportunity interpretation. Industrial Marketing Management, 42(5), 755-764.
• Hacklin, F., & Wallnöfer, M. (2012). The business model in the practice of strategic decision making: insights from a case study. Management Decision, 50(2), 166-188.

• Salzgeber, I., Wallnöfer, M., & Som, O. (2023). New Venture Creation: A Process Perspective on Leadership Behaviour. IECER Conference 2023, 25-27 October 2023, Covilha, Portugal.
• Degischer, D., Wallnöfer, M. (2021), "Drivers of strategic orientation and ambidexterity: Are micro firms different?", Western Academy of Management Conference (WAM), April 21-24, 2021, United States
• Degischer, D., & Wallnöfer, M. (2020). Understanding Ambidexterity In Micro-Firms: A Multilevel Investigation Of Antecedents And Moderators, British Academy of Management (BAM) Annual Conference 2020, September 2-3, United Kingdom

D. Klang, M. Wallnöfer, F. Hacklin (2011). What is the 'Gestalt' of the Business Model? A Systematic Review of an Emerging Concept.

D. Klang, M. Wallnöfer, F. Hacklin (2010). The Anatomy of the Business Model: A Syntactical Review and Research Agenda.

M. Wallnöfer, Ch. Marxt (2009). Dominant business model components in early stage new ventures. A Starting Point for Innovation.

2011
Conference: Academy of Management 71st Annual Meeting on West Meets East: Enlightening, Balancing, and Transcending, August 12 - 16, 2011. San Antonio, Texas. -

2010
Conference: DRUID Summer Conference on Opening Up Innovation: Strategy, Organization, and Technology, June 16-18, 2010. London, UK. -

2009
Conference: The XX ISPIM Conference on The Future of Innovation, June 24 - 26, 2009. Wien, Österreich. -

Kofler Lisa (2023): Verpackungsdesigns & Regionalität. Eine Signalwirkungsanalyse bei Lebensmitteln.

Richter Petr (2022): Advertising of Higher Education Institutions on Social Media

Baumgartner Moritz (2022): Strategien zur Minimierung des wahrgenommenen Risikos bei High Involvement Käufen im Onlinehandel am Beispiel von Sportartikeln.

Salzgeber Ida-Maria (2022): Entrepreneurial Leadership: Dominierende Führungsmuster im Startup-Prozess

Baldauf Marc (2021): Einflussfaktoren auf die Akzeptanz einer Mitarbeiterapp am Beispiel des Unternehmens Doppelmayr Gruppe

Eggler Virginia (2020): Geschäftsmodelle im Feld der neuen Mobilität: Dominante Elemente und Ausprägungen - eine qualitative Studie

Horvath Matthias (2020): Kundenbedürfnisse von Küchenstudios - Eine Kundenprofilanalyse zur Produktgruppe "SERVO DRIVE" der Julius Blum GmbH

Steixner Simon (2022): Faktoren zur Evaluierung der Auswirkung von Produkteliminierungsentscheidungen für Industriegüter auf ein Unternehmen

Schrettl Jakob (2021): Kundenzufriedenheit in der externen IT-Beratung von ERP-Standardsoftware