Curriculum Vitae

Dr. Maria Wallnöfer


2018
Senior Lecturer - Program Development (Executive Education), Member of the AACSB / PRME Workgroup (delegate of Executive Education), Member of Admission Committees (Executive Education), Lecturer in Marketing and Basics of Management (Industrial Engineering and Management and Mechatronics & Smart Technologies), Coordinator of pillar "Management" (Industrial Engineering and Management), Supervisor of Bachelor and Master Thesis (Industrial Engineering and Management) - MCI Management Center Innsbruck

2012 - 2018
Manager Strategic Planning and Marketing - D. Swarovski KG / Swarovski Professional

2009 - 2010
Member of the Organizing Committee - Venture: Business Plan Competition (ETH Zurich, McKinsey & Company, Commission for Technology)

2007 - 2012
Research Associate - ETH Zurich

2007 - 2008
Member of the Organizing Committee - Venture: Business Plan Competition (ETH Zurich, McKinsey & Company, Commission for Technology)

2007
Junior Consultant - Ennemoser Wirtschaftsberatung

2007 - 2012
PhD Program - ETH Zurich (Dr. ETH )

2000 - 2006
Business Education - Leopold-Franzens-University Innsbruck (Mag. )

1999 - 2004
International Economic and Business Studies - Leopold-Franzens-University Innsbruck (Mag. )

Basics of Management - MCI Management Center Innsbruck

Strategic and Operative Marketing - MCI Management Center Innsbruck

Masterseminar _ Scientific Coaching - MCI Management Center Innsbruck

  • Klang, D., Wallnöfer, M., & Hacklin, F. (2014). The Business Model Paradox: A Systematic Review and Exploration of Antecedents. International Journal of Management Reviews, 16(4), 454-478.
  • Wallnöfer, M., & Hacklin, F. (2013). The business model in entrepreneurial marketing: A communication perspective on business angels' opportunity interpretation. Industrial Marketing Management, 42(5), 755-764.
  • Hacklin, F., & Wallnöfer, M. (2012). The business model in the practice of strategic decision making: insights from a case study. Management Decision, 50(2), 166-188.

  • Degischer, D., & Wallnöfer, M. (2020). Micro firms's path to success: an investigation of conflicting strategic orientations, Midwestern Academy of Management Conference 2020, October 26-30, United States
  • Degischer, D., & Wallnöfer, M. (2020). Understanding Ambidexterity In Micro-Firms: A Multilevel Investigation Of Antecedents And Moderators, British Academy of Management (BAM) Annual Conference 2020, September 2-3, United Kingdom

    D. Klang, M. Wallnöfer, F. Hacklin (2011). What is the 'Gestalt' of the Business Model? A Systematic Review of an Emerging Concept.

    D. Klang, M. Wallnöfer, F. Hacklin (2010). The Anatomy of the Business Model: A Syntactical Review and Research Agenda.

    M. Wallnöfer, Ch. Marxt (2009). Dominant business model components in early stage new ventures. A Starting Point for Innovation.

2011
Conference: Academy of Management 71st Annual Meeting on West Meets East: Enlightening, Balancing, and Transcending, August 12 - 16, 2011. San Antonio, Texas. -

2010
Conference: DRUID Summer Conference on Opening Up Innovation: Strategy, Organization, and Technology, June 16-18, 2010. London, UK. -

2009
Conference: The XX ISPIM Conference on The Future of Innovation, June 24 - 26, 2009. Wien, Österreich. -

Eggler Virginia (2020): Geschäftsmodelle im Feld der neuen Mobilität: Dominante Elemente und Ausprägungen - eine qualitative Studie

Gasser Tristan (2020): Externe Einflussfaktoren und deren Auswirkungen auf das Geschäftsmodell von Kellereibetrieben in Südtirol

Kasseroler Philipp (2020): Der Einfluss der Nachhaltigkeitsziele auf das Geschäftsmodell von OEMs in der deutschen Automobilindustrie am Beispiel der Volkswagen AG

Horvath Matthias (2020): Kundenbedürfnisse von Küchenstudios - Eine Kundenprofilanalyse zur Produktgruppe "SERVO DRIVE" der Julius Blum GmbH

Oberparleiter Andreas (2020): Entwicklung einer Balanced Scorecard im Vertrieb eines mittelständischen Automotiv-Zulieferer als Instrument der Vertriebssteuerung

Gordes Paul (2019): Auswirkungen der Industrie 4.0 auf das Geschäftsmodell von Stahlunternehmen

Storz Fabian (2019): Opportunities of connectivity in healthcare. An application case of pharmaceutical packaging firms.

Jenewein Fabian (2020): Competitive Value Propositions of Laser Machine Suppliers in the Turbine Industry

Peskosta Patrick (2019): Produktmanagement in der Medizintechnik: Die Customer Journey im Insulinpumpenmarkt

Aschauer Martin (2019): Analyse des Potentials von E-Commerce für den Aufbau eines nachhaltigen Wettbewerbsvorteils der Binderholz Bausysteme GmbH

Akin Alan (2019): Improving the Audiologist's Practice: Artifacts for Reliable Measurements and Knowledge