Curriculum Vitae

Monica Nadegger, M.A.


2017 - present
Doctoral Student - Management Center Innsbruck

2014 - 2017
Blog and Social Media Management - Innsbruck Tourism

2014
Internship - Marketing and Event Communication - Blue Tomato GmbH

2013
Voluntary Work - Conservation Volunteers New Zealand

2012
Internship - Website and Content Management - Nature and Biodiversity Conservation Austria

2019 - present
Doctoral program "Organizing the Digital" - University of Innsbruck

2018 - present
PhD Program Management - University of Innsbruck

2014 - 2016
Sports, Culture and Event Management - FH Kufstein - University of Applied Sciences (Master of Arts)

2011 - 2014
Journalism and Public Relations - FH JOANNEUM (Bachelor of Arts)

Supervisor of bachelor-theses - Management Center Innsbruck

  • Wegerer, P. & Nadegger, M. (2020). It's time to act! Understanding online resistance against tourism development projects. Journal of Sustainable Tourism, 1-17. doi: 10.1080/09669582.2020.1853761

  • Nadegger, M., Bosio, B., Wegerer, P., Haselwanter, S. & Untersteiner, J. (2020). #mitabstandnah - Eine Hashtag-Analyse der Tiroler Tourismusverbände in Corona-Zeiten. Tourismuswissen Quarterly, 21, Juli 20, S. 222-227.
  • Bosio, B., Nadegger, M., Schegg, R., & Fux, M. (2020). Big Data Nutzung in DMOs - Vergleich Schweiz:Tirol. Tourismuswissen Quarterly, April 20.

  • Nadegger, M., Bosio, B., Haselwanter, S., Untersteiner, J. & Wegerer., P. (2021). Social-Media-Kommunikation in der Covid-19-Krise. Eine Instagram-Analyse der Tiroler Tourismusverbände. In: Bieger, T., Beritelli, P., & Laesser, C. (Hrsg.). Krisenmanagement und Zukunftsstrategien für den alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2020/21. Berlin: ESV.

  • Bosio, B., Nadegger, M., Schegg, R., Fux, M. (2020) Big Data in alpinen Tourismusdestinationen - Nutzung, Gründe und Barrieren. In S. Brandl, W. Berg, M, Herntrei, G. Steckenbauer, S. Lachmann-Falkner (Eds.). Tourismus und ländlicher Raum. Innovative Strategien und Instrumente für die Zukunftsgestaltung. Berlin: ESV Verlag, pp. 315-328.

    Wegerer, P., Nadegger, M. (2021). Towards Sustainable Tourism: Understanding Online Resistance against Tourism Development Projects. Paper presented at the 14th Forschungsforum der Österreichischen Fachhochschulen. 7-8. April 2021.

    Nadegger, M. & Dobusch, L. (2020). Meta-organizations as drivers for sustainability across tourism clusters in the Alps: A case study of "Alpine Pearls". Book Chapter presented at Rethinking Clusters Conference, 24.-25. November 2020.

    Leybold, M. & Nadegger, M. (2020). Regaining Performativity within and of stigmatized digital communities through increasing organizationality. Paper presented at Momentum2020: Republik, 16.-17. Oktober 2020.

    Nadegger, M. & Untersteiner, J. (2020). "Let it snow!". Snow as a non-human actor & its importance for winter tourism. Paper presented at the TTRA 2020 European Chapter, Innsbruck, Austria. 28. - 30.09.2020.

    Nadegger, M. (2020). What a great view! Webcams as material actors and why they matter for the visual and for organization, Paper presented at the 36th Virtual EGOS Colloquium Organizing for a Sustainable Future: Responsibility, Renewal & Resistance, Hamburg, Germany.

    Nadegger, M. (2020). "Let it snow". The communicative constitution of snow and its importance for ski areas in the Alps. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.

    Nadegger, M. (2020) The role of non-human actors in the constitution of the #wirsindmehr collective in Germany. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.

    Bosio, B., Schegg, R., Nadegger, M. & Fux, M. (2019). Big Data in alpinen Tourismusdestinationen: Nutzung, Gründe & Barrieren. Paper presented at 23. Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft e.V., 14-16. November 2019, Deggendorf, Germany;

    Nadegger, M. (2019). The role of non-human actors in the constitution of the collective identity of the #wirsindmehr protests in Germany, Paper presented at the 35th EGOS Colloquium Enlightening the Future: The Challenge for Organizations, Edinburgh, UK

  • Nadegger. M. (2020) Die TTRA 2020 European Chapter Konferenz in Innsbruck. TTR Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/die-ttra-2020-european-chapter-konferenz-innsbruck
  • Nadegger, M. (2020). VHB 2020 - Von Frankfurt ins Virtuelle. TTR - Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/vhb-2020-von-frankfurt-ins-virtuelle
  • Nadegger. M. (2020) Almidylle und Tourismus? Ein Erfolgsbeispiel. TTR Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/almidylle-und-tourismus-ein-erfolgsbeispiel

2019
Economic Impacts, Customer Satisfaction and Image Analysis - FIS Nordic Ski Championships Seefeld 2019 - Economic Impacts, Customer Satisfaction and Image Analysis - FIS Nordic Ski Championships Seefeld 2019 - Management Center Innsbruck

2018 - present
Business model Wintersports - Business model Wintersports - Management Center Innsbruck

2015
Conference Presentation at Tourism Fast Forward 2015 "Case Study - Lead Generation and Sales on Social Media" -