Curriculum Vitae

Monica Nadegger, M.A.


2022
Research Visit - Project Group "ILA - Intra-living in the Anthropocene": Envisioning Proximity Tourism with New Materialism - University of Lapland

2021 - present
University Assistant & PhD Researcher - Research, Teaching & Administration in the Department of Organisation & Learning - University of Innsbruck

2017 - present
Doctoral Student - Management Center Innsbruck

2014 - 2017
Blog and Social Media Management - Innsbruck Tourism

2014
Internship - Marketing and Event Communication - Blue Tomato GmbH

2013
Voluntary Work - Conservation Volunteers New Zealand

2012
Internship - Website and Content Management - Nature and Biodiversity Conservation Austria

2019 - present
Doctoral program "Organizing the Digital" - University of Innsbruck

2018 - present
PhD Program Management - University of Innsbruck

2014 - 2016
Sports, Culture and Event Management - FH Kufstein - University of Applied Sciences (Master of Arts)

2011 - 2014
Journalism and Public Relations - FH JOANNEUM (Bachelor of Arts)

Supervisor of bachelor-theses - Management Center Innsbruck

Betreuung von Masterarbeiten - Management Center Innsbruck

Pro-Seminar "Organisation und Personal: Prozesse und Praktiken". Bachelor Program Business & Management Sciences. Winter term 21/22. - University of Innsbruck

Guest Lecture "Organizing Winter Tourism with or without Snow. A Relational, More-than-human Approach to Sustainability", Course "Organizing in the Anthropocene"; Main Lecturer: Anu Valtonen. - University of Lapland

Guest Lecture "Feeling the Rhythm of Snow. A Rhythmanalysis of Snow in Winter Tourism Work" , Course "Current Issues in Tourism", Main Lecturer: Anna-Emilia Haapakoski (University of Lapland) - University of Lapland

  • Nadegger, M. (forthcoming). From Ephemerality to Organizationality: The Role of Hashtags in the Constitution of the #wirsindmehr Protests in Germany. puntOrog International Journal. (ahead-of-print)
  • Fecker, D., Bosio, B., Nadegger, M., & Haselwanter, S. (2021). Skiing during the pandemic with masks and tests. How Austrian ski resorts cope with the COVID-19 crisis on Instagram. Zeitschrift für Tourismuswissenschaft, 13(3), 423-443.
  • Wegerer, P. K. & Nadegger, M. (2020). It's time to act! Understanding online resistance against tourism development projects, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2020.1853761

  • Nadegger, M., Bosio, B., Wegerer, P. K., Haselwanter, S., Untersteiner, J. (2020). #mitabstandnah - Eine Hashtag-Analyse der Tiroler Tourismusverbände in Corona-Zeiten. Tourismus Wissen Quarterly, 21(6), 222-227.
  • Bosio, B., Nadegger, M., Schegg, R., & Fux, M. (2020). Big Data Nutzung in DMOs - Vergleich Schweiz:Tirol. Tourismuswissen Quarterly, April 20.

  • Bosio, B., Fecker, D., Nadegger, M., Haselwanter, S. (2022). Krisenkommunikation in Skigebieten. Eine länderübergreifende Social-Media-Analyse der COVID-19 Krise Schweiz - Österreich. In Bieger, T., Beritelli, P. & Laesser, C. (Hrsg.). Krisenbewältigung und digitale Innovationen im alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2021/2022. Erich Schmidt Verlag.
  • Fecker, Denise; Nadegger, Monica; Haselwanter, Stefanie (2021): Physically Apart, Emotionally Close. How Family-Run Hotels Used Instagram During the COVID-19 Pandemic. In: Anita Zehrer, Gundula Glowka, Katrin Magdalena Schwaiger und Victoria Ranacher-Lackner (Hg.): Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry: IGI Global (Advances in Hospitality, Tourism, and the Services Industry), S. 207-241.
  • Nadegger, M., Bosio, B., Haselwanter, S., Untersteiner, J. & Wegerer., P. (2021). Social-Media-Kommunikation in der Covid-19-Krise. Eine Instagram-Analyse der Tiroler Tourismusverbände. In: Bieger, T., Beritelli, P., & Laesser, C. (Hrsg.). Krisenmanagement und Zukunftsstrategien für den alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2020/21. Berlin: ESV

  • Wegerer, P.K., Nadegger, M. (2022). Zeit zu handeln - Digitaler Widerstand gegen touristische Entwicklungsprojekte. In: Rußmann, U., Aubke, F., Ortiz, D., Pezenka, I., Schulz, AC., Schweiger, C. (eds) Zukunft verantwortungsvoll gestalten. Forschung und Praxis an der FHWien der WKW. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-36861-6_9
  • Nadegger, M. & Untersteiner, J. (2022). No Business like Snow Business? The Performance, Coherence, and Dimensions of Organizational Scripts in Organizing Winter Tourism with or without Snow. Travel and Tourism Research Association: Advancing Tourism Research Globally, 25. https://scholarworks.umass.edu/ttra/2022/researchabstract/25
  • Nadegger, M. (2021). Ways of Seeing for Ourselves. The Role of Webcams in Tourism Research & Practice. Travel and Tourism Research Association: Advancing Tourism Research Globally. 76. https://scholarworks.umass.edu/ttra/2021/research_papers/76
  • Bosio, B., Nadegger, M., Schegg, R., Fux, M. (2020) Big Data in alpinen Tourismusdestinationen - Nutzung, Gründe und Barrieren. In S. Brandl, W. Berg, M, Herntrei, G. Steckenbauer, S. Lachmann-Falkner (Eds.). Tourismus und ländlicher Raum. Innovative Strategien und Instrumente für die Zukunftsgestaltung. Berlin: ESV Verlag, pp. 315-328.

    Nadegger, M. & Untersteiner, J. (2022). No Business like Snow Business? The Performance, Coherence, and Dimensions of Organizational Scripts in Organizing Winter Tourism with or without Snow. 52st TTRA Annual International Conference 2022. 13-15th June 2022.

    Nadegger, M. (2021). Organizing winter tourism with or without snow: Rethinking order in Actor-Network Theory. Roundtable Presentation at the 9th Austrian Early Scholars Workshop in Management (19. Nov. 21). Linz, Austria.

    Leybold, M. & Nadegger, M. (2021). In the Shadows of Instagram: How Marginalized Groups Resist Stigmatization on Social Media Platforms. Paper presented at the 81st Annual Meeting of the Academy of Management, 29th July - 4th August 2021, Virtual.

    Nadegger, M. (2021). Organizing winter tourism with or without snow: Rethinking order in Actor-Network Theory, Paper presented at the 37th EGOS Colloquium "Organizing for an Inclusive Society: Meanings, Motivations and Mechanisms", Amsterdam, Netherland. 8-10th July 2021.

    Nadegger, M. (2021) Ways of Seeing for Ourselves. The Role of Webcams in Tourism Research& Practice. 51st TTRA Annual International Conference 2021. 14-16th June 2021.

    Wegerer, P., Nadegger, M. (2021). Towards Sustainable Tourism: Understanding Online Resistance against Tourism Development Projects. Paper presented at the 14th Forschungsforum der Österreichischen Fachhochschulen. 7-8. April 2021.

    Nadegger, M. & Dobusch, L. (2020). Meta-organizations as drivers for sustainability across tourism clusters in the Alps: A case study of "Alpine Pearls". Book Chapter presented at Rethinking Clusters Conference, 24.-25. November 2020.

    Leybold, M. & Nadegger, M. (2020). Regaining Performativity within and of stigmatized digital communities through increasing organizationality. Paper presented at Momentum2020: Republik, 16.-17. Oktober 2020.

    Nadegger, M. & Untersteiner, J. (2020). "Let it snow!". Snow as a non-human actor & its importance for winter tourism. Paper presented at the TTRA 2020 European Chapter, Innsbruck, Austria. 28. - 30.09.2020.

    Nadegger, M. (2020). What a great view! Webcams as material actors and why they matter for the visual and for organization, Paper presented at the 36th Virtual EGOS Colloquium Organizing for a Sustainable Future: Responsibility, Renewal & Resistance, Hamburg, Germany.

    Nadegger, M. (2020). "Let it snow". The communicative constitution of snow and its importance for ski areas in the Alps. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.

    Nadegger, M. (2020) The role of non-human actors in the constitution of the #wirsindmehr collective in Germany. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.

    Bosio, B., Schegg, R., Nadegger, M. & Fux, M. (2019). Big Data in alpinen Tourismusdestinationen: Nutzung, Gründe & Barrieren. Paper presented at 23. Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft e.V., 14-16. November 2019, Deggendorf, Germany;

    Nadegger, M. (2019). The role of non-human actors in the constitution of the collective identity of the #wirsindmehr protests in Germany, Paper presented at the 35th EGOS Colloquium Enlightening the Future: The Challenge for Organizations, Edinburgh, UK

  • Nadegger, M. (2021). Digi-T: Digital Literacy im steirischen Tourismus. TTR Tirol Tourism Research (Blog). https://www.ttr.tirol/innovation-und-inspiration/digi-t-digital-literacy-im-steirischen-tourismus
  • Nadegger. M. (2020) Die TTRA 2020 European Chapter Konferenz in Innsbruck. TTR Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/die-ttra-2020-european-chapter-konferenz-innsbruck
  • Nadegger, M. (2020). VHB 2020 - Von Frankfurt ins Virtuelle. TTR - Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/vhb-2020-von-frankfurt-ins-virtuelle
  • Nadegger. M. (2020) Almidylle und Tourismus? Ein Erfolgsbeispiel. TTR Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/almidylle-und-tourismus-ein-erfolgsbeispiel

2019
Economic Impacts, Customer Satisfaction and Image Analysis - FIS Nordic Ski Championships Seefeld 2019 - Economic Impacts, Customer Satisfaction and Image Analysis - FIS Nordic Ski Championships Seefeld 2019 - Management Center Innsbruck

2018 - present
Business model Wintersports - Business model Wintersports - Management Center Innsbruck

2015
Conference Presentation at Tourism Fast Forward 2015 "Case Study - Lead Generation and Sales on Social Media" -