Monica Nadegger, PhD

Senior Researcher +43 512 2070 - 3341 monica.nadegger@mci.edu

Professional work experience

04/2024 - present
Postdoctoral Researcher - LMU University of Munich
LMU Innovation and Entrepreneurship Center
01/2023 - 02/2023
Research Visit - Université du Québec à Montréal
Département de communication sociale et publique
09/2022 - 12/2022
Research Visit - Université de Montréal
Department of Communication
02/2022 - 06/2022
Research Visit - University of Lapland
Project Group "ILA - Intra-living in the Anthropocene": Envisioning Proximity Tourism with New Materialism
07/2021 - 03/2024
University Assistant & PhD Researcher - University of Innsbruck
Research, Teaching & Administration in the Department of Organisation & Learning
12/2017 - present
Research & Teaching Assistant - Management Center Innsbruck
09/2014 - 11/2017
Blog and Social Media Management - Innsbruck Tourism
01/2014 - 12/2014
Internship - Blue Tomato GmbH
Marketing and Event Communication
01/2013 - 12/2013
Voluntary Work - Conservation Volunteers New Zealand
01/2012 - 12/2012
Internship - Nature and Biodiversity Conservation Austria
Website and Content Management

Education

02/2019 - 03/2024
University of Innsbruck
Doctoral program "Organizing the Digital"
01/2018 - 06/2023
Doctor of Philosophy - University of Innsbruck
PhD Program Management
01/2014 - 12/2016
Master of Arts - FH Kufstein - University of Applied Sciences
Sports, Culture and Event Management
01/2011 - 12/2014
Bachelor of Arts - FH JOANNEUM
Journalism and Public Relations

Teaching (faculty internships etc.)

04/2024 - 05/2024
University of Lapland
Organizing in the Anthropocene - Master Level
05/2022 - 05/2022
University of Lapland
Guest Lecture "Organizing Winter Tourism with or without Snow. A Relational, More-than-human Approach to Sustainability", Course "Organizing in the Anthropocene"; Main Lecturer: Anu Valtonen.
05/2022 - 05/2022
University of Lapland
Guest Lecture "Feeling the Rhythm of Snow. A Rhythmanalysis of Snow in Winter Tourism Work" , Course "Current Issues in Tourism", Main Lecturer: Anna-Emilia Haapakoski (University of Lapland)
10/2021 - present
University of Innsbruck
Pro-Seminar "Organisation und Personal: Prozesse und Praktiken". Bachelor Program Business & Management Sciences.
09/2019 - present
Management Center Innsbruck
Betreuung von Masterarbeiten
09/2018 - present
Management Center Innsbruck
Supervisor of bachelor-theses

Practice related research and developmental project

02/2020 - 12/2022
Project Lead - Management Center Innsbruck
Social Network Analysis in Tyrolean Tourism Destinations - TWF (Tiroler Wissenschaftsfonds)
02/2019 - 04/2019
Project Member - Management Center Innsbruck
Economic Impacts, Customer Satisfaction and Image Analysis - FIS Nordic Ski Championships Seefeld 2019
01/2018 - 12/2022
Project Member - Management Center Innsbruck
Business model Wintersports

Competitive Research Award

07/2023 - 07/2023
EGOS - European Group for Organization Studies
Best Student Paper Award 2022: Nadegger, M.; Leybold, M. & Kenney, S. (2022). "Your very existence Goes Against Our Community Guidelines" Queering Norms of Contributorship through Poetic Speech on Instagram, presented and submitted at the EGOS Colloquium 2022.
03/2023 - 03/2023
zfo - Zeitschrift Führung + Organisation
zfo- Young Researcher Award for the paper ""Reassembling More-Than-Human Sustainability: A Relational Perspective on Snow" at the 47th workshop of the "Wissenschafltichen Kommission Organisation (WK-ORG)"
01/2023 - 01/2023
Top Three Student Papers in Organizational Communication for ICA23
Nadegger, M.; Leybold, M. & Kenney, S. (2022). "Your very existence Goes Against Our Community Guidelines." Queering Norms of Contributorship through Poetic Speech on Instagram. Paper presented at the ICA 23 in Toronto, Canada.

Other

04/2015 - 04/2015
Conference Presentation at Tourism Fast Forward 2015 "Case Study - Lead Generation and Sales on Social Media"

Peer reviewed journal article

Cozza, M., Lafaire, A. P., Baxter, L., Wickström, A., Nadegger, M., & Abdellatif, A. (2025). Gat- her -ing at the dinner table: an arts-based invitation to organize differently in academia. Culture and Organization, 1–18. https://doi.org/10.1080/14759551.2025.2581117
Vogel, A., Nadegger, M., Wolf, B., Spanjol, J., Gümüşay, A. A., Edinger-Schons, L. M., Volkmann, C., Krebs, K., Bafera, J., Gebken, L., Vilchez, P., Schweinitz, F. von, Stroehle, J., Gossel, B. M., Kruse, D. J., Mirtsch, M., & Unger, V. L. (2025). Impact Entrepreneurship: Reimagining Entrepreneurial Purpose and Research for Driving Societal Impact. Schmalenbach Journal of Business Research. Advance online publication. https://doi.org/10.1007/s41471-025-00221-w
Nadegger, M., Rantala, O., & Varley, P. (2025). Skiing-with snow – exploring proximate ethnographies. Journal of Sustainable Tourism, 1–22. https://doi.org/10.1080/09669582.2025.2539289
Stadler, R., Wegerer, P., & Nadegger, M. (2025, in press). The Potential of Collaborative Autoethnography for Event Research. Event Management
Schnitzer, M., Piller, S., Nadegger, M., Staudegger, J., Bocarro, J., & Barth, M. (2025). The impact of doping scandals on on-site spectator satisfaction at major sport events. International Journal of Sports Marketing and Sponsorship. Advance online publication. https://doi.org/10.1108/IJSMS-02-2024-0036
Nadegger, M., & Porzionato, M. (2025). Flooding lagoons, melting mountains: exploring diffractive analysis for a communicative engagement with extra/linguistic materializations. Qualitative Research in Organizations and Management: An International Journal, 1–19. https://doi.org/10.1108/qrom-02-2024-2683
Nadegger, M. & Wegerer, P.K. (2024). Rhythms of repetition and disturbance: Reimagining business-as-usual in the Antropocene. Organization (online first). http://doi.org/10.1177/13505084241303098
Nadegger, M., Leybold, M., & Kenney, S. C. (2024). ‘Your very existence Goes Against Our Community Guidelines’: Interrogating norms of contributorship through poetic speech acts on Instagram. Organization Studies, online first. https://doi.org/10.1177/01708406241282128
Nathues, E., Leybold, M., & Nadegger, M. (2024). Dear vulnerability … writing toget- her to escape and resist the neoliberal university. Culture and Organization, 1–16. https://doi.org/10.1080/14759551.2024.2375747
Nadegger, M. (2023). Carving Lines through Melting Lands: A Diffractive Engagement with Troubled and Troubling Relations of Alpine Skiing in the Anthropocene. Leisure Sciences, 1–23. doi: 10.1080/01490400.2023.2269159
Nadegger, M. (2023). Reassembling more-than-human sustainability: Relations with snow. Annals of Tourism Research, 101, 1–12. https://doi.org/10.1016/j.annals.2023.103613
Wegerer, P. K. & Nadegger, M. (2020). It’s time to act! Understanding online resistance against tourism development projects, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2020.1853761
Leybold, M., & Nadegger, M. (2023). Overcoming communicative separation for stigma reconstruction: How pole dancers fight content moderation on Instagram. Organization. https://doi.org/10.1177/13505084221145635
Nadegger, M. (2023). From Ephemerality to Organisationality: The Role of Hashtags in the Constitution of the #wirsindmehr Protests in Germany. PuntOorg International Journal, 8(1), 55–77. https://doi.org/10.19245/25.05.pij.8.1.4
Fecker, D., Bosio, B., Nadegger, M., & Haselwanter, S. (2021). Skiing during the pandemic with masks and tests. How Austrian ski resorts cope with the COVID-19 crisis on Instagram. Zeitschrift für Tourismuswissenschaft, 13(3), 423-443.

Editorial-reviewed journal

Nadegger, M. (2023). Nachhaltigkeit im alpinen Wintertourismus. zfo - Zeitschrift Führung + Organisation, 06/2023, 362-366.
Nadegger, M., Bosio, B., Wegerer, P. K., Haselwanter, S., Untersteiner, J. (2020). #mitabstandnah – Eine Hashtag-Analyse der Tiroler Tourismusverbände in Corona-Zeiten. Tourismus Wissen Quarterly, 21(6), 222-227.
Bosio, B., Nadegger, M., Schegg, R., & Fux, M. (2020). Big Data-Nutzung in Tourismusverbänden in Tirol und in der Schweiz. Tourismus Wissen Quarterly, 20(2), 144-148.

Chapters in books

Nadegger, M., & Bosio, B. (2026). Snow-as-Luxury: The Becoming of Luxury in Changing Relations in the Winter Tourism Industry. In A. Manfreda, F. Melissen, & C. Khoo (Eds.), Sustainable Luxury in Tourism and Hospitality. Channel View Publications.
Ren, C., & Nadegger, M. (2025). Tinkering with Comparison of Climate Changes in Greenland and the Alps. In P. Vannini (Ed.), Non-representational and more-than-human research (pp. 110–126). Routledge. https://doi.org/10.4324/9781003511168-7
Obermair, M., & Nadegger, M. (2024). Eine queer-intersektionale Perspektive in der Tourismusforschung als Tool für emanzipative Kritik. In M. Langer, R. Roth, J. Schmude, & H. Siller (Eds.), Schriften zu Tourismus und Freizeit. Zukunftsfähige Tourismusentwicklung: Neue Perspektiven für Politik und Praxis (pp. 159–172). Erich Schmidt Verlag.
Bosio, B., Fecker, D., Nadegger, M., & Schegg, R. (2023). Airbnb im ländlichen Raum - Eine länderübergreifende Analyse Tirol ‒ Wallis. In T. Bieger, P. Beritelli, & C. Laesser (Eds.), Alpiner Tourismus in disruptiven Zeiten. Schweizer Jahrbuch für Tourismus 2022/2023. (pp. 57–72). Erich Schmidt Verlag.
Nadegger, M., & Dobusch, L. (2022). Meta-organisations as drivers for sustainability across tourism clusters in the Alps. In E. Lupova-Henry & N. F. Dotti (Eds.), Clusters and Sustainable Regional Development (pp. 160–175). London: Routledge.
Fecker, D., Nadegger, M., & Haselwanter, S. (2022). Physically Apart, Emotionally Close. In I. R. Management Association (Ed.), Research Anthology on Managing Crisis and Risk Communications (pp. 557–585). IGI Global. https://doi.org/10.4018/978-1-6684-7145-6.ch029
Bosio, B., Fecker, D., Nadegger, M., Haselwanter, S. (2022). Krisenkommunikation in Skigebieten. Eine länderübergreifende Social-Media-Analyse der COVID-19 Krise Schweiz – Österreich. In Bieger, T., Beritelli, P. & Laesser, C. (Hrsg.). Krisenbewältigung und digitale Innovationen im alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2021/2022. Erich Schmidt Verlag.
Fecker, Denise; Nadegger, Monica; Haselwanter, Stefanie (2021): Physically Apart, Emotionally Close. How Family-Run Hotels Used Instagram During the COVID-19 Pandemic. In: Anita Zehrer, Gundula Glowka, Katrin Magdalena Schwaiger und Victoria Ranacher-Lackner (Hg.): Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry: IGI Global (Advances in Hospitality, Tourism, and the Services Industry), S. 207–241.
Nadegger, M., Bosio, B., Haselwanter, S., Untersteiner, J. & Wegerer., P. (2021). Social-Media-Kommunikation in der Covid-19-Krise. Eine Instagram-Analyse der Tiroler Tourismusverbände. In: Bieger, T., Beritelli, P., & Laesser, C. (Hrsg.). Krisenmanagement und Zukunftsstrategien für den alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2020/21. Berlin: ESV

Peer reviewed academic/professional meeting proceedings

Nadegger, M., Bosio, B. & Engl, C. (2023) The School of Alpine Pastures: A Best Practice for Agritourism and Education in the Tyrolean Alps. In: Chase, L., Hollas, C., Qian, X., & Whitehouse, C. (Eds.). (2023). International Workshop on Agritourism 2022 Conference Proceedings. https://extensiontourism.net/wp-content/ uploads/2022-iwa-proceedings.pdf
Wegerer, P.K., Nadegger, M. (2022). Zeit zu handeln – Digitaler Widerstand gegen touristische Entwicklungsprojekte. In: Rußmann, U., Aubke, F., Ortiz, D., Pezenka, I., Schulz, AC., Schweiger, C. (eds) Zukunft verantwortungsvoll gestalten. Forschung und Praxis an der FHWien der WKW. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-36861-6_9
Nadegger, M. & Untersteiner, J. (2022). No Business like Snow Business? The Performance, Coherence, and Dimensions of Organizational Scripts in Organizing Winter Tourism with or without Snow. Travel and Tourism Research Association: Advancing Tourism Research Globally, 25. https://scholarworks.umass.edu/ttra/2022/researchabstract/25
Nadegger, M. (2021). Ways of Seeing for Ourselves. The Role of Webcams in Tourism Research & Practice. Travel and Tourism Research Association: Advancing Tourism Research Globally. 76. https://scholarworks.umass.edu/ttra/2021/research_papers/76
Bosio, B., Nadegger, M., Schegg, R., Fux, M. (2020) Big Data in alpinen Tourismusdestinationen – Nutzung, Gründe und Barrieren. In S. Brandl, W. Berg, M, Herntrei, G. Steckenbauer, S. Lachmann-Falkner (Eds.). Tourismus und ländlicher Raum. Innovative Strategien und Instrumente für die Zukunftsgestaltung. Berlin: ESV Verlag, pp. 315-328.

Presentation of a paper at a conference, workshop or seminar

Nadegger, M. (2025). Ghostly Encounters and Traces of Hope in the Snow: Exploring the Organizational Afterlife of Lost Ski Resorts. Paper presented at the Sustainable Naturecultures and Multispecies Futures (SuMu) Symposium at the University of Lapland, Sep 23-25, 2025, Rovaniemi, Finland.
Nadegger, M., Rantala, O. & Varley, P. (2025). Skiing-with snow. Exploring Proximate Ethnographies. Poster presented at the International Mountain Conference (IMC) 2025, Sep 14-19, 2025, Innsbruck, Austria.
Dobusch, L., & Nadegger, M. (2025) Strategy and Organizationality: The More We Strategize, the More We are Organized?. Symposium Panel hosted at the Annual Meeting of the Academy of Management, 25-29 July, Copenhagen Denmark.
Fearns, V., Nadegger, M., & Sartoris, C. (2025) Feminist Fabulations From the Field: Speculating with More Than Human Worlds. Paper Presentation at the Annual Meeting of the Academy of Management, 25-29 July, Copenhagen Denmark.
Dobusch, L., Nadegger, M., & Sartoris, C. (2025) Gathering Socio-Ecological Forces? Relating Research on DEI to More-than-Human Approaches. Paper Development Workshop hosted at the Annual Meeting of the Academy of Management, 25-29 July, Copenhagen Denmark.
Nathues, E., Brogger, S., Nadegger, M., & Hollis, D. (2025) Analyzing and Theorizing Raw Qualitative Data as a Collective. Professional Development Workshop hosted at the Annual Meeting of the Academy of Management, 25-29 July, Copenhagen Denmark.
Xu, S., Feddersen, J., Good, J., Nadegger, M., Colombo, L. & Walls, J. (2025) Organizing with Nature. Four Perspectives. Panelist and Roundtable Host at Paper Development Workshop hosted at the Annual Meeting of the Academy of Management, 25-29 July, Copenhagen Denmark.
Nadegger, M., Bencherki, N. & Vásquez, C. (2025). The productive tension of dis/order: A communicative perspective on the performativity of resistance, Paper presented at the 41th EGOS Colloquium, July, 2-5, 2025, Athens, Greece.
Nadegger, M., Nathues, E., & Hollis, D. (2025). Analyzing and Theorizing Raw Qualitative Data as a Collective, Paper Development Workshop hosted at the 41th EGOS Colloquium, July, 2-5, 2025, Athens, Greece.
Wittkopp, L., Bosio, B., & Nadegger, M. (2025). Messung von Nachhaltigkeit auf Destinationsebene: TYROLEAN SUSTAINABLE TOURISM OBSERVATORY (TYSTO). 18. Forschungsforum der österreichischen Fachhochschulen : 7. - 8. Mai 2025.
Groth, A., Dobusch, L., & Nadegger, M. (2025). How to Ignite a Firestorm: Following Communicative Chain Reactions on Reddit. Paper presented at the 49th WK ORG Workshop 2025, March 13-14, 2025, Witten, Germany.
Dobusch, L.; Kreissl, K., Nadegger, M., van Eck, D. (2024). More papers are not the solution: How to degrow and regenerate academia for hope and justice in times of socio-ecological crises. Workshop at the Organization Virtual Conference, Dec 9-11, 2024.
Nadegger, M. & Porzionato, M. (2024). "Flooding lagoons, melting mountains: Exploring diffractive analysis for a communicative engagement with extra/linguistic materializations", Paper presented at the 40th EGOS Colloquium Crossroads for Organizations: Time, Space, and People, Milan, IT.
Gebhardt-Fearns, V. Nadegger, M. & Sartoris, C. (2024). "Feminist fabulations from the field: Speculating with more than human worlds", Paper presented at the 40th EGOS Colloquium Crossroads for Organizations: Time, Space, and People, Milan, IT.
Groth, A., Dobusch, L. & Nadegger, M. (2024). "How to ignite a firestorm: Following Communicative Chain Reactions on Reddit", Paper presented at the 40th EGOS Colloquium Crossroads for Organizations: Time, Space, and People, Milan, IT.
Stadler, R., Wegerer, P., & Nadegger, M. (2024, June 17-20). “I need to just keep running” - navigating the field in collaborative autoethnographic event research [Conference presentation]. Event Management Conference, Orlando, Florida, USA.
Sartoris, C. & Nadegger, M. (2024, June 17-20). "SF Grapevine Stories: Multispecies care through organizing in more-than-human worlds" [Conference Presentation]. Presented at the Gender, Work & Organization GWO 2024 Conference, June 17-20, 24. Cape Breton & hybrid.
Nadegger, M. & Wegerer, P. (2024). Locked-in repetition and fleeting moments of difference. A rhythmanalytical perspective on business-as-usual in the Anthropocene. Paper presented at the VHB Jahrestagung 2024 "Entrepreneurship. Digitalisierung. Nachhaltigkeit. BWL im Dreiklang der gesellschaftlichen Transformation". Mar 6-8, 24. Lüneburg, Germany.
Obermair, M. & Nadegger, M. (2023) Eine queer-intersektionale Perspektive in der Tourismusforschung als Tool für emanzipative soziale Kritik. Präsentation auf DGT Jahresagung 2023, November 23-25, 2023, Innsbruck, Austria
Nadegger, M. & Wegerer, P. (2023). "'The Rhythms of Winter': Authority of and as Rhythms for Organizing in the Anthropocene". Paper presented at the 39th EGOS Colloquium, July 6-8, 023, Cagliari, Italy.
Nathues, Ellen, Nadegger, Monica & Leybold, Milena (2023). Dear Vulnerability – On being lost and found in academic writing. Paper presented at the GWO 2023 - Gender, Work & Organization Conference, June 28-30, 2023, Stellenbosch, South Africa.
Nadegger, Monica (2023). Cutting lines through melting lands – diffractive patterns of alpine skiing in the Anthropocene. Paper presented at the GWO 2023 - Gender, Work & Organization Conference, June 28-30, 2023, Stellenbosch, South Africa.
Nadegger, M.; Leybold, M. & Kenney, S. (2022). "Your very existence Goes Against Our Community Guidelines". Queering Norms of Contributorship through Poetic Speech on Instagram. Paper presented at the 73rd Annual ICA Conference (International Communication Association) (virtual), May 25-30, 2023, Toronto, Kanada.
Nadegger, Monica & Bosio, Birgit (2023). 'Social media monitoring in destination management organizations: Importance, learnings, and practical implications from Tyrol. Paper presented at the TTRA Europe Chapter, 24.04.-26.04.2023, Dijon, France.
Nadegger, Monica & Wegerer, Philipp (2023). 'The rhythms of winter’: harmony and interference in tourism work practices as polyrhythmic choreographies". Paper presented at the TTRA Europe Chapter, 24.04.-26.04.2023, Dijon, France.
Bosio, Birgit & Nadegger, Monica (2023). Airbnb as a transformative force in rural destinations? The case of Airbnb in Tyrol, Austria. Paper presented at the TTRA Europe Chapter, 24.04.-26.04.2023, Dijon, France.
Nadegger, Monica (2023). Reassembling More-Than-Human Sustainability: Relations with Snow. Paper presented at the 47. Workshop of the Wissenschaftliche Kommission Organisation (WK-ORG), 29.03.-31.03.2023, Johannes-Kepler Universität, Linz, Austria.
Nadegger, Monica (2023). Winter Tourism in a Melting World. The Organizational Afterlife of Postmortem Ski areas. Project Proposal presented at the 47. Workshop of the Wissenschaftliche Kommission Organisation (WK-ORG), 29.03.-31.03.2023, Johannes-Kepler Universität, Linz, Austria.
Nadegger, M., Bosio, B., & Engl., C. (2022) "Schule der Alm - a best practice for agritourism and education in and about alpine pastures and traditional agriculture". Best practice case study presented at the International Workshop on Agritourism, 29 Aug - 1 Sep, 2022, Burlington, Vermont, USA.
Nadegger, M., Good, J., & Figge, F. (2022) More-than-human Methodologies in Management and Organization Research. Paper Development Workshop hosted at the Annual Meeting of the Academy of Management, 4-10 Aug 2022, Seattle, Washington, USA.
Nadegger, M.; Leybold, M. & Kenney, S. (2022). "Your very existence Goes Against Our Community Guidelines". Queering Norms of Contributorship through Poetic Speech on Instagram, Paper presented at the 3th EGOS Colloquium Organizing: The Beauty of Imperfection, Vienna, Austria.
Nadegger, M. & Untersteiner, J. (2022). No Business like Snow Business? The Performance, Coherence, and Dimensions of Organizational Scripts in Organizing Winter Tourism with or without Snow. 52st TTRA Annual International Conference 2022. 13-15th June 2022.
Nadegger, M. (2021). Organizing winter tourism with or without snow: Rethinking order in Actor-Network Theory. Roundtable Presentation at the 9th Austrian Early Scholars Workshop in Management (19. Nov. 21). Linz, Austria.
Leybold, M. & Nadegger, M. (2021). In the Shadows of Instagram: How Marginalized Groups Resist Stigmatization on Social Media Platforms. Paper presented at the 81st Annual Meeting of the Academy of Management, 29th July - 4th August 2021, Virtual.
Nadegger, M. (2021). Organizing winter tourism with or without snow: Rethinking order in Actor-Network Theory, Paper presented at the 37th EGOS Colloquium "Organizing for an Inclusive Society: Meanings, Motivations and Mechanisms", Amsterdam, Netherland. 8-10th July 2021.
Nadegger, M. (2021) Ways of Seeing for Ourselves. The Role of Webcams in Tourism Research& Practice. 51st TTRA Annual International Conference 2021. 14-16th June 2021.
Wegerer, P., Nadegger, M. (2021). Towards Sustainable Tourism: Understanding Online Resistance against Tourism Development Projects. Paper presented at the 14th Forschungsforum der Österreichischen Fachhochschulen. 7-8. April 2021.
Nadegger, M. & Dobusch, L. (2020). Meta-organizations as drivers for sustainability across tourism clusters in the Alps: A case study of “Alpine Pearls”. Book Chapter presented at Rethinking Clusters Conference, 24.-25. November 2020.
Leybold, M. & Nadegger, M. (2020). Regaining Performativity within and of stigmatized digital communities through increasing organizationality. Paper presented at Momentum2020: Republik, 16.-17. Oktober 2020.
Nadegger, M. & Untersteiner, J. (2020). “Let it snow!”. Snow as a non-human actor & its importance for winter tourism. Paper presented at the TTRA 2020 European Chapter, Innsbruck, Austria. 28. - 30.09.2020.
Nadegger, M. (2020). What a great view! Webcams as material actors and why they matter for the visual and for organization, Paper presented at the 36th Virtual EGOS Colloquium Organizing for a Sustainable Future: Responsibility, Renewal & Resistance, Hamburg, Germany.
Nadegger, M. (2020). "Let it snow". The communicative constitution of snow and its importance for ski areas in the Alps. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.
Nadegger, M. (2020) The role of non-human actors in the constitution of the #wirsindmehr collective in Germany. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.
Bosio, B., Schegg, R., Nadegger, M. & Fux, M. (2019). Big Data in alpinen Tourismusdestinationen: Nutzung, Gründe & Barrieren. Paper presented at 23. Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft e.V., 14-16. November 2019, Deggendorf, Germany;
Nadegger, M. (2019). The role of non-human actors in the constitution of the collective identity of the #wirsindmehr protests in Germany, Paper presented at the 35th EGOS Colloquium Enlightening the Future: The Challenge for Organizations, Edinburgh, UK

Other intellectual contributions

Eberhart, B., Nadegger,.M. & Baier, L. (2025) Erinnerungen an Schnee. Science Notes - Das Magazin für Wissen und Gesellschaft. Dezember-Heft 2025. https://sciencenotes.de/wintersport-nachhaltigkeit-tourismus/
Sartoris, C. & Nadegger, M. (2023) Networks, Meshworks, Intra-Actions & Kinships. Chapter in the exhibition catalogue "Matters of Living: Encounters on the edge of Pluriverse", Venice, Italy.
Nadegger, M. (2023). Using more-than-human ethnography to investigate how snow relates to sustainability processes in ski resorts [Video]. Sage Research Methods. https://doi.org/10.4135/9781529667165
Nadegger, M. (2021). Digi-T: Digital Literacy im steirischen Tourismus. TTR Tirol Tourism Research (Blog). https://www.ttr.tirol/innovation-und-inspiration/digi-t-digital-literacy-im-steirischen-tourismus
Nadegger. M. (2020) Die TTRA 2020 European Chapter Konferenz in Innsbruck. TTR Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/die-ttra-2020-european-chapter-konferenz-innsbruck
Nadegger, M. (2020). VHB 2020 - Von Frankfurt ins Virtuelle. TTR - Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/vhb-2020-von-frankfurt-ins-virtuelle
Nadegger. M. (2020) Almidylle und Tourismus? Ein Erfolgsbeispiel. TTR Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/almidylle-und-tourismus-ein-erfolgsbeispiel

Supervised bachelor theses

Soós Petra (2025): Empowering the solo journey: Risk mitigation strategies for female travelers
Reiter Viktoria Antonia (2024): Storytelling - Eine Marketingstrategie für die familiengeführte Hotellerie
Lesnik Nina (2024): Nachhaltiger Skitourismus in Österreich - Der Weg zum klimaneutralen Skigebiet
Trauner Michael (2024): Shark Ecotourism - Impacts, benefits, and the need for sustainable management practices to balance economic viability and environmental integrity.
Reiterer Samuel (2023): Die Bedeutung von Wildtiermanagement durch die Neuorientierung des alpinen Tourismus
Heckmair Lea (2023): Auswirkungen vom Klimawandel auf den Skitourismus
Walser Katharina Elena (2022): Einsatzmöglichkeiten von Digital Analytics für die Überprüfung von Online-Marketingmaßnahmen in KMU - Hotelbetrieben
Gluderer Katharina (2022): Social Media im Destination Branding - Storytelling als Instrument der Reiseentscheidung
Trenkwalder Elisa (2022): Erlebnisinszenierung durch Influencer Marketing
Zandveld Natascha (2021): Die Implementierung von Virtual Reality in einer Destination
Kees Lisa (2021): Auswirkungen des Influencer Marketing auf den Tourismus
Glovács Kristóf (2021): Social Media Marketing: Vermarktung von Musikfestivals mit Hilfe von Social Media Marketing Tools
Adelsberger Evelyn Martine (2021): Google Analytics als Managementtool - Big Data in Unternehmen in Spezifikation der Familiengeführten Hotellerie
Thaler Emily (2021): Die Essenz des Geschichtenerzählens - Storytelling im Hotelmarketing
Schwarz Simon (2020): Influencer-Marketing - Chancen und Risiken bei der Implementierung in touristische Destinationen
Boscaro Martina (2020): Chancen und Risiken von Influencer Marketing für eine touristische Destinationen
Munz Lucia (2020): Electronic Word-of-Mouth in der Hotellerie
Huber Lea Anna (2020): Der Einfluss von Social Media auf den Prozess der Reiseentscheidung
Bersch Lea (2020): Online Reputation Management in der Hotellerie
Siegele Carmen (2020): Die Bedeutung von Social Media in der Krisenkommunikation von DMOs
Schlichte Vivien Janina (2019): Erlebnisinszenierung bei Sportgroßveranstaltungen
Brandtner Tamara (2019): Influencer Marketing in der Hotellerie: Chance oder Risiko?
Steinbacher Lisa (2019): Influencer-Marketing im Tourismus: Influencer-Marketing als Grundlage für Reiseentscheidungen
Eiter Katharina (2019): Der Einfluss von Influencer Marketing auf die Reiseentscheidung
Eisenkeil Ilenia (2019): Influencer Marketing als Kommunikationsstrategie im Tourismus
Ziemek Annabelle (2019): Erlebnisinszenierung in alpinen Destinationen

Supervised master theses

Sieder Katharina (2025): Die Balance zwischen Innovation und kultureller Authentizität: Kopenhagen als Vorreiter im modernen Destinationsmarketing
Lehr Elisabeth (2025): The perceived Destination Image of the Palatinate among Residents and Guests
Sac Angélique (2025): The Cat Cafe Concept: Navigating Tourist Experience and Ethical Animal Care
Capstick-Dale Tamra (2024): Black Economic Empowerment in South Africa and the common good
Walser Katharina Elena (2024): "Exploring Inclusive Representation and Gender Dynamics of Families in Tourism Advertising"
Obermair Magdalena (2023): Queer-intersectional approaches in tourism academia as a tool for emancipative social critique