Monica Nadegger, PhD

Senior Researcher +43 512 2070 - 3341 monica.nadegger@mci.edu
Monica Nadegger, PhD


Professional work experience
  • 04/2024 - present
    Postdoctoral Researcher - LMU University of Munich
    LMU Innovation and Entrepreneurship Center
  • 01/2023 - 02/2023
    Research Visit - Université du Québec à Montréal
    Département de communication sociale et publique
  • 09/2022 - 12/2022
    Research Visit - Université de Montréal
    Department of Communication
  • 02/2022 - 06/2022
    Research Visit - University of Lapland
    Project Group "ILA - Intra-living in the Anthropocene": Envisioning Proximity Tourism with New Materialism
  • 07/2021 - 03/2024
    University Assistant & PhD Researcher - University of Innsbruck
    Research, Teaching & Administration in the Department of Organisation & Learning
  • 12/2017 - present
    Research & Teaching Assistant - Management Center Innsbruck
  • 09/2014 - 11/2017
    Blog and Social Media Management - Innsbruck Tourism
  • 01/2014 - 12/2014
    Internship - Blue Tomato GmbH
    Marketing and Event Communication
  • 01/2013 - 12/2013
    Voluntary Work - Conservation Volunteers New Zealand
  • 01/2012 - 12/2012
    Internship - Nature and Biodiversity Conservation Austria
    Website and Content Management
Education
  • 02/2019 - 03/2024
    University of Innsbruck
    Doctoral program "Organizing the Digital"
  • 01/2018 - 06/2023
    Doctor of Philosophy - University of Innsbruck
    PhD Program Management
  • 01/2014 - 12/2016
    Master of Arts - FH Kufstein - University of Applied Sciences
    Sports, Culture and Event Management
  • 01/2011 - 12/2014
    Bachelor of Arts - FH JOANNEUM
    Journalism and Public Relations
Teaching (faculty internships etc.)
  • 04/2024 - 05/2024
    University of Lapland
    Organizing in the Anthropocene - Master Level
  • 05/2022 - 05/2022
    University of Lapland
    Guest Lecture "Organizing Winter Tourism with or without Snow. A Relational, More-than-human Approach to Sustainability", Course "Organizing in the Anthropocene"; Main Lecturer: Anu Valtonen.
  • 05/2022 - 05/2022
    University of Lapland
    Guest Lecture "Feeling the Rhythm of Snow. A Rhythmanalysis of Snow in Winter Tourism Work" , Course "Current Issues in Tourism", Main Lecturer: Anna-Emilia Haapakoski (University of Lapland)
  • 10/2021 - present
    University of Innsbruck
    Pro-Seminar "Organisation und Personal: Prozesse und Praktiken". Bachelor Program Business & Management Sciences.
  • 09/2019 - present
    Management Center Innsbruck
    Betreuung von Masterarbeiten
  • 09/2018 - present
    Management Center Innsbruck
    Supervisor of bachelor-theses
Practice related research and developmental project
  • 02/2020 - 12/2022
    Project Lead - Management Center Innsbruck
    Social Network Analysis in Tyrolean Tourism Destinations - TWF (Tiroler Wissenschaftsfonds)
  • 02/2019 - 04/2019
    Project Member - Management Center Innsbruck
    Economic Impacts, Customer Satisfaction and Image Analysis - FIS Nordic Ski Championships Seefeld 2019
  • 01/2018 - 12/2022
    Project Member - Management Center Innsbruck
    Business model Wintersports
Competitive Research Award
  • 07/2023 - 07/2023
    EGOS - European Group for Organization Studies
    Best Student Paper Award 2022: Nadegger, M.; Leybold, M. & Kenney, S. (2022). "Your very existence Goes Against Our Community Guidelines" Queering Norms of Contributorship through Poetic Speech on Instagram, presented and submitted at the EGOS Colloquium 2022.
  • 03/2023 - 03/2023
    zfo - Zeitschrift Führung + Organisation
    zfo- Young Researcher Award for the paper ""Reassembling More-Than-Human Sustainability: A Relational Perspective on Snow" at the 47th workshop of the "Wissenschafltichen Kommission Organisation (WK-ORG)"
  • 01/2023 - 01/2023
    Top Three Student Papers in Organizational Communication for ICA23
    Nadegger, M.; Leybold, M. & Kenney, S. (2022). "Your very existence Goes Against Our Community Guidelines." Queering Norms of Contributorship through Poetic Speech on Instagram. Paper presented at the ICA 23 in Toronto, Canada.
Other
  • 04/2015 - 04/2015
    Conference Presentation at Tourism Fast Forward 2015 "Case Study - Lead Generation and Sales on Social Media"
Peer reviewed journal article
  • Schnitzer, M., Piller, S., Nadegger, M., Staudegger, J., Bocarro, J., & Barth, M. (2025). The impact of doping scandals on on-site spectator satisfaction at major sport events. International Journal of Sports Marketing and Sponsorship. Advance online publication. https://doi.org/10.1108/IJSMS-02-2024-0036
  • Nadegger, M., & Porzionato, M. (2025). Flooding lagoons, melting mountains: exploring diffractive analysis for a communicative engagement with extra/linguistic materializations. Qualitative Research in Organizations and Management: An International Journal, 1-19. https://doi.org/10.1108/qrom-02-2024-2683
  • Nadegger, M. & Wegerer, P.K. (2024). Rhythms of repetition and disturbance: Reimagining business-as-usual in the Antropocene. Organization (online first). http://doi.org/10.1177/13505084241303098
  • Nadegger, M., Leybold, M., & Kenney, S. C. (2024). ‘Your very existence Goes Against Our Community Guidelines': Interrogating norms of contributorship through poetic speech acts on Instagram. Organization Studies, online first. https://doi.org/10.1177/01708406241282128
  • Nathues, E., Leybold, M., & Nadegger, M. (2024). Dear vulnerability … writing toget- her to escape and resist the neoliberal university. Culture and Organization, 1-16. https://doi.org/10.1080/14759551.2024.2375747
  • Nadegger, M. (2023). Carving Lines through Melting Lands: A Diffractive Engagement with Troubled and Troubling Relations of Alpine Skiing in the Anthropocene. Leisure Sciences, 1-23. doi: 10.1080/01490400.2023.2269159
  • Nadegger, M. (2023). Reassembling more-than-human sustainability: Relations with snow. Annals of Tourism Research, 101, 1-12. https://doi.org/10.1016/j.annals.2023.103613
  • Wegerer, P. K. & Nadegger, M. (2020). It's time to act! Understanding online resistance against tourism development projects, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2020.1853761
  • Leybold, M., & Nadegger, M. (2023). Overcoming communicative separation for stigma reconstruction: How pole dancers fight content moderation on Instagram. Organization. https://doi.org/10.1177/13505084221145635
  • Nadegger, M. (2023). From Ephemerality to Organisationality: The Role of Hashtags in the Constitution of the #wirsindmehr Protests in Germany. PuntOorg International Journal, 8(1), 55-77. https://doi.org/10.19245/25.05.pij.8.1.4
  • Fecker, D., Bosio, B., Nadegger, M., & Haselwanter, S. (2021). Skiing during the pandemic with masks and tests. How Austrian ski resorts cope with the COVID-19 crisis on Instagram. Zeitschrift für Tourismuswissenschaft, 13(3), 423-443.
Editorial-reviewed journal
  • Nadegger, M. (2023). Nachhaltigkeit im alpinen Wintertourismus. zfo - Zeitschrift Führung + Organisation, 06/2023, 362-366.
  • Nadegger, M., Bosio, B., Wegerer, P. K., Haselwanter, S., Untersteiner, J. (2020). #mitabstandnah - Eine Hashtag-Analyse der Tiroler Tourismusverbände in Corona-Zeiten. Tourismus Wissen Quarterly, 21(6), 222-227.
  • Bosio, B., Nadegger, M., Schegg, R., & Fux, M. (2020). Big Data-Nutzung in Tourismusverbänden in Tirol und in der Schweiz. Tourismus Wissen Quarterly, 20(2), 144-148.
Chapters in books
  • Obermair, M., & Nadegger, M. (2024). Eine queer-intersektionale Perspektive in der Tourismusforschung als Tool für emanzipative Kritik. In M. Langer, R. Roth, J. Schmude, & H. Siller (Eds.), Schriften zu Tourismus und Freizeit. Zukunftsfähige Tourismusentwicklung: Neue Perspektiven für Politik und Praxis (pp. 159-172). Erich Schmidt Verlag.
  • Bosio, B., Fecker, D., Nadegger, M., & Schegg, R. (2023). Airbnb im ländlichen Raum - Eine länderübergreifende Analyse Tirol ‒ Wallis. In T. Bieger, P. Beritelli, & C. Laesser (Eds.), Alpiner Tourismus in disruptiven Zeiten. Schweizer Jahrbuch für Tourismus 2022/2023. (pp. 57-72). Erich Schmidt Verlag.
  • Nadegger, M., & Dobusch, L. (2022). Meta-organisations as drivers for sustainability across tourism clusters in the Alps. In E. Lupova-Henry & N. F. Dotti (Eds.), Clusters and Sustainable Regional Development (pp. 160-175). London: Routledge.
  • Fecker, D., Nadegger, M., & Haselwanter, S. (2022). Physically Apart, Emotionally Close. In I. R. Management Association (Ed.), Research Anthology on Managing Crisis and Risk Communications (pp. 557-585). IGI Global. https://doi.org/10.4018/978-1-6684-7145-6.ch029
  • Bosio, B., Fecker, D., Nadegger, M., Haselwanter, S. (2022). Krisenkommunikation in Skigebieten. Eine länderübergreifende Social-Media-Analyse der COVID-19 Krise Schweiz - Österreich. In Bieger, T., Beritelli, P. & Laesser, C. (Hrsg.). Krisenbewältigung und digitale Innovationen im alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2021/2022. Erich Schmidt Verlag.
  • Fecker, Denise; Nadegger, Monica; Haselwanter, Stefanie (2021): Physically Apart, Emotionally Close. How Family-Run Hotels Used Instagram During the COVID-19 Pandemic. In: Anita Zehrer, Gundula Glowka, Katrin Magdalena Schwaiger und Victoria Ranacher-Lackner (Hg.): Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry: IGI Global (Advances in Hospitality, Tourism, and the Services Industry), S. 207-241.
  • Nadegger, M., Bosio, B., Haselwanter, S., Untersteiner, J. & Wegerer., P. (2021). Social-Media-Kommunikation in der Covid-19-Krise. Eine Instagram-Analyse der Tiroler Tourismusverbände. In: Bieger, T., Beritelli, P., & Laesser, C. (Hrsg.). Krisenmanagement und Zukunftsstrategien für den alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2020/21. Berlin: ESV
Peer reviewed academic/professional meeting proceedings
  • Nadegger, M., Bosio, B. & Engl, C. (2023) The School of Alpine Pastures: A Best Practice for Agritourism and Education in the Tyrolean Alps. In: Chase, L., Hollas, C., Qian, X., & Whitehouse, C. (Eds.). (2023). International Workshop on Agritourism 2022 Conference Proceedings. https://extensiontourism.net/wp-content/ uploads/2022-iwa-proceedings.pdf
  • Wegerer, P.K., Nadegger, M. (2022). Zeit zu handeln - Digitaler Widerstand gegen touristische Entwicklungsprojekte. In: Rußmann, U., Aubke, F., Ortiz, D., Pezenka, I., Schulz, AC., Schweiger, C. (eds) Zukunft verantwortungsvoll gestalten. Forschung und Praxis an der FHWien der WKW. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-36861-6_9
  • Nadegger, M. & Untersteiner, J. (2022). No Business like Snow Business? The Performance, Coherence, and Dimensions of Organizational Scripts in Organizing Winter Tourism with or without Snow. Travel and Tourism Research Association: Advancing Tourism Research Globally, 25. https://scholarworks.umass.edu/ttra/2022/researchabstract/25
  • Nadegger, M. (2021). Ways of Seeing for Ourselves. The Role of Webcams in Tourism Research & Practice. Travel and Tourism Research Association: Advancing Tourism Research Globally. 76. https://scholarworks.umass.edu/ttra/2021/research_papers/76
  • Bosio, B., Nadegger, M., Schegg, R., Fux, M. (2020) Big Data in alpinen Tourismusdestinationen - Nutzung, Gründe und Barrieren. In S. Brandl, W. Berg, M, Herntrei, G. Steckenbauer, S. Lachmann-Falkner (Eds.). Tourismus und ländlicher Raum. Innovative Strategien und Instrumente für die Zukunftsgestaltung. Berlin: ESV Verlag, pp. 315-328.
Presentation of a paper at a conference, workshop or seminar
  • Groth, A., Dobusch, L., & Nadegger, M. (2025). How to Ignite a Firestorm: Following Communicative Chain Reactions on Reddit. Paper presented at the 49th WK ORG Workshop 2025, March 13-14, 2025, Witten, Germany.
  • Dobusch, L.; Kreissl, K., Nadegger, M., van Eck, D. (2024). More papers are not the solution: How to degrow and regenerate academia for hope and justice in times of socio-ecological crises. Workshop at the Organization Virtual Conference, Dec 9-11, 2024.
  • Nadegger, M. & Porzionato, M. (2024). "Flooding lagoons, melting mountains: Exploring diffractive analysis for a communicative engagement with extra/linguistic materializations", Paper presented at the 40th EGOS Colloquium Crossroads for Organizations: Time, Space, and People, Milan, IT.
  • Gebhardt-Fearns, V. Nadegger, M. & Sartoris, C. (2024). "Feminist fabulations from the field: Speculating with more than human worlds", Paper presented at the 40th EGOS Colloquium Crossroads for Organizations: Time, Space, and People, Milan, IT.
  • Groth, A., Dobusch, L. & Nadegger, M. (2024). "How to ignite a firestorm: Following Communicative Chain Reactions on Reddit", Paper presented at the 40th EGOS Colloquium Crossroads for Organizations: Time, Space, and People, Milan, IT.
  • Stadler, R., Wegerer, P., & Nadegger, M. (2024, June 17-20). "I need to just keep running" - navigating the field in collaborative autoethnographic event research [Conference presentation]. Event Management Conference, Orlando, Florida, USA.
  • Sartoris, C. & Nadegger, M. (2024, June 17-20). "SF Grapevine Stories: Multispecies care through organizing in more-than-human worlds" [Conference Presentation]. Presented at the Gender, Work & Organization GWO 2024 Conference, June 17-20, 24. Cape Breton & hybrid.
  • Nadegger, M. & Wegerer, P. (2024). Locked-in repetition and fleeting moments of difference. A rhythmanalytical perspective on business-as-usual in the Anthropocene. Paper presented at the VHB Jahrestagung 2024 "Entrepreneurship. Digitalisierung. Nachhaltigkeit. BWL im Dreiklang der gesellschaftlichen Transformation". Mar 6-8, 24. Lüneburg, Germany.
  • Obermair, M. & Nadegger, M. (2023) Eine queer-intersektionale Perspektive in der Tourismusforschung als Tool für emanzipative soziale Kritik. Präsentation auf DGT Jahresagung 2023, November 23-25, 2023, Innsbruck, Austria
  • Nadegger, M. & Wegerer, P. (2023). "'The Rhythms of Winter': Authority of and as Rhythms for Organizing in the Anthropocene". Paper presented at the 39th EGOS Colloquium, July 6-8, 023, Cagliari, Italy.
  • Nathues, Ellen, Nadegger, Monica & Leybold, Milena (2023). Dear Vulnerability - On being lost and found in academic writing. Paper presented at the GWO 2023 - Gender, Work & Organization Conference, June 28-30, 2023, Stellenbosch, South Africa.
  • Nadegger, Monica (2023). Cutting lines through melting lands - diffractive patterns of alpine skiing in the Anthropocene. Paper presented at the GWO 2023 - Gender, Work & Organization Conference, June 28-30, 2023, Stellenbosch, South Africa.
  • Nadegger, M.; Leybold, M. & Kenney, S. (2022). "Your very existence Goes Against Our Community Guidelines". Queering Norms of Contributorship through Poetic Speech on Instagram. Paper presented at the 73rd Annual ICA Conference (International Communication Association) (virtual), May 25-30, 2023, Toronto, Kanada.
  • Nadegger, Monica & Bosio, Birgit (2023). 'Social media monitoring in destination management organizations: Importance, learnings, and practical implications from Tyrol. Paper presented at the TTRA Europe Chapter, 24.04.-26.04.2023, Dijon, France.
  • Nadegger, Monica & Wegerer, Philipp (2023). 'The rhythms of winter': harmony and interference in tourism work practices as polyrhythmic choreographies". Paper presented at the TTRA Europe Chapter, 24.04.-26.04.2023, Dijon, France.
  • Bosio, Birgit & Nadegger, Monica (2023). Airbnb as a transformative force in rural destinations? The case of Airbnb in Tyrol, Austria. Paper presented at the TTRA Europe Chapter, 24.04.-26.04.2023, Dijon, France.
  • Nadegger, Monica (2023). Reassembling More-Than-Human Sustainability: Relations with Snow. Paper presented at the 47. Workshop of the Wissenschaftliche Kommission Organisation (WK-ORG), 29.03.-31.03.2023, Johannes-Kepler Universität, Linz, Austria.
  • Nadegger, Monica (2023). Winter Tourism in a Melting World. The Organizational Afterlife of Postmortem Ski areas. Project Proposal presented at the 47. Workshop of the Wissenschaftliche Kommission Organisation (WK-ORG), 29.03.-31.03.2023, Johannes-Kepler Universität, Linz, Austria.
  • Nadegger, M., Bosio, B., & Engl., C. (2022) "Schule der Alm - a best practice for agritourism and education in and about alpine pastures and traditional agriculture". Best practice case study presented at the International Workshop on Agritourism, 29 Aug - 1 Sep, 2022, Burlington, Vermont, USA.
  • Nadegger, M., Good, J., & Figge, F. (2022) More-than-human Methodologies in Management and Organization Research. Paper Development Workshop hosted at the Annual Meeting of the Academy of Management, 4-10 Aug 2022, Seattle, Washington, USA.
  • Nadegger, M.; Leybold, M. & Kenney, S. (2022). "Your very existence Goes Against Our Community Guidelines". Queering Norms of Contributorship through Poetic Speech on Instagram, Paper presented at the 3th EGOS Colloquium Organizing: The Beauty of Imperfection, Vienna, Austria.
  • Nadegger, M. & Untersteiner, J. (2022). No Business like Snow Business? The Performance, Coherence, and Dimensions of Organizational Scripts in Organizing Winter Tourism with or without Snow. 52st TTRA Annual International Conference 2022. 13-15th June 2022.
  • Nadegger, M. (2021). Organizing winter tourism with or without snow: Rethinking order in Actor-Network Theory. Roundtable Presentation at the 9th Austrian Early Scholars Workshop in Management (19. Nov. 21). Linz, Austria.
  • Leybold, M. & Nadegger, M. (2021). In the Shadows of Instagram: How Marginalized Groups Resist Stigmatization on Social Media Platforms. Paper presented at the 81st Annual Meeting of the Academy of Management, 29th July - 4th August 2021, Virtual.
  • Nadegger, M. (2021). Organizing winter tourism with or without snow: Rethinking order in Actor-Network Theory, Paper presented at the 37th EGOS Colloquium "Organizing for an Inclusive Society: Meanings, Motivations and Mechanisms", Amsterdam, Netherland. 8-10th July 2021.
  • Nadegger, M. (2021) Ways of Seeing for Ourselves. The Role of Webcams in Tourism Research& Practice. 51st TTRA Annual International Conference 2021. 14-16th June 2021.
  • Wegerer, P., Nadegger, M. (2021). Towards Sustainable Tourism: Understanding Online Resistance against Tourism Development Projects. Paper presented at the 14th Forschungsforum der Österreichischen Fachhochschulen. 7-8. April 2021.
  • Nadegger, M. & Dobusch, L. (2020). Meta-organizations as drivers for sustainability across tourism clusters in the Alps: A case study of "Alpine Pearls". Book Chapter presented at Rethinking Clusters Conference, 24.-25. November 2020.
  • Leybold, M. & Nadegger, M. (2020). Regaining Performativity within and of stigmatized digital communities through increasing organizationality. Paper presented at Momentum2020: Republik, 16.-17. Oktober 2020.
  • Nadegger, M. & Untersteiner, J. (2020). "Let it snow!". Snow as a non-human actor & its importance for winter tourism. Paper presented at the TTRA 2020 European Chapter, Innsbruck, Austria. 28. - 30.09.2020.
  • Nadegger, M. (2020). What a great view! Webcams as material actors and why they matter for the visual and for organization, Paper presented at the 36th Virtual EGOS Colloquium Organizing for a Sustainable Future: Responsibility, Renewal & Resistance, Hamburg, Germany.
  • Nadegger, M. (2020). "Let it snow". The communicative constitution of snow and its importance for ski areas in the Alps. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.
  • Nadegger, M. (2020) The role of non-human actors in the constitution of the #wirsindmehr collective in Germany. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.
  • Bosio, B., Schegg, R., Nadegger, M. & Fux, M. (2019). Big Data in alpinen Tourismusdestinationen: Nutzung, Gründe & Barrieren. Paper presented at 23. Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft e.V., 14-16. November 2019, Deggendorf, Germany;
  • Nadegger, M. (2019). The role of non-human actors in the constitution of the collective identity of the #wirsindmehr protests in Germany, Paper presented at the 35th EGOS Colloquium Enlightening the Future: The Challenge for Organizations, Edinburgh, UK
Other intellectual contributions
  • Sartoris, C. & Nadegger, M. (2023) Networks, Meshworks, Intra-Actions & Kinships. Chapter in the exhibition catalogue "Matters of Living: Encounters on the edge of Pluriverse", Venice, Italy.
  • Nadegger, M. (2023). Using more-than-human ethnography to investigate how snow relates to sustainability processes in ski resorts [Video]. Sage Research Methods. https://doi.org/10.4135/9781529667165
  • Nadegger, M. (2021). Digi-T: Digital Literacy im steirischen Tourismus. TTR Tirol Tourism Research (Blog). https://www.ttr.tirol/innovation-und-inspiration/digi-t-digital-literacy-im-steirischen-tourismus
  • Nadegger. M. (2020) Die TTRA 2020 European Chapter Konferenz in Innsbruck. TTR Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/die-ttra-2020-european-chapter-konferenz-innsbruck
  • Nadegger, M. (2020). VHB 2020 - Von Frankfurt ins Virtuelle. TTR - Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/vhb-2020-von-frankfurt-ins-virtuelle
  • Nadegger. M. (2020) Almidylle und Tourismus? Ein Erfolgsbeispiel. TTR Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/almidylle-und-tourismus-ein-erfolgsbeispiel
Supervised bachelor theses
  • Reiter Viktoria Antonia (2024): Storytelling - Eine Marketingstrategie für die familiengeführte Hotellerie
  • Lesnik Nina (2024): Nachhaltiger Skitourismus in Österreich - Der Weg zum klimaneutralen Skigebiet
  • Trauner Michael (2024): Shark Ecotourism - Impacts, benefits, and the need for sustainable management practices to balance economic viability and environmental integrity.
  • Reiterer Samuel (2023): Die Bedeutung von Wildtiermanagement durch die Neuorientierung des alpinen Tourismus
  • Heckmair Lea (2023): Auswirkungen vom Klimawandel auf den Skitourismus
Supervised master theses
  • Capstick-Dale Tamra (2024): Black Economic Empowerment in South Africa and the common good
  • Walser Katharina Elena (2024): Exploring inclusive representation and gender dynamics of families in tourism advertising
  • Obermair Magdalena (2023): Queer-intersectional approaches in tourism academia as a tool for emancipative social critique
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