Prof. Dr. Oliver Som

Innovation & Technology ManagementSenior Researcher +43 512 2070 - 3132 oliver.som@mci.edu

Professional work experience

06/2024 - present
Head of research area "Entrepreneurship" - MCI | The Entrepreneurial School
06/2024 - present
Chief Scientific Officer of Ulysseus Innovation-Hub "Sustainable Entrepreneurship & Impact" at MCI - MCI | The Entrepreneurial School
01/2023 - present
Senior Researcher - UNESCO-Chair of "Futures Capabilities for Innovation & Entrepreneurship" - MCI | The Entrepreneurial School
02/2016 - present
Senior Lecturer and Study Coordinator Innovation Management and Innovation Economics - Management Center Innsbruck MCI
Teaching innovation management and innovation economics on Bachelor, Master and Executive level (German & English); development and revision of study program and curricula; supervision of bachelor and master thesis; acquisition and coordination of internal and third-party research projects in the field of innovation management and economics; scientific publications
03/2013 - 06/2015
Deputy Head of Competence Center "Industrial and Service Innovation" - Fraunhofer Institute for Systems and Innovation Research ISI
Financial, personnel, and scientific management, coordination, and controlling of the Competence Center (20-25 employees); leadership and personelle development; project acquisition (national & international); project management and supervision; internal mentoring and supervision of PhD students, strategic planning and development, as well as public representation of the Competence Center; scientific publications
01/2012 - 12/2015
Head of Business Unit "Industrial Innovation Strategies" - Fraunhofer Institute for Systems and Innovation Research ISI
Scientific management of the Business Unit (3-5 researchers), acquisition of research projects (national & international), project management and work, internal mentoring and supervision of PhD students, public representation of the business unit; scientific publications
07/2011 - present
Senior researcher - Fraunhofer Institute for Systems and Innovation Research ISI
Acquisition, coordination and execution of research and consultancy projects; scientific publications
09/2005 - 06/2011
Junior Researcher / Ph.D. student - Fraunhofer-Institute for Systems and Innovation Research
03/1997 - 12/2001
Case worker - BOWA-electronic GmbH
Industrial engineering, quality management, purchases, production management

Education

10/2006 - 06/2011
Dr. rer. pol. - University of Flensburg
Business Administration and Innovation Economics
10/1997 - 06/2005
Mag. - Universität Stuttgart
Political and Social Science

Teaching (faculty internships etc.)

02/2024 - present
German Confederation of Skilled Crafts
Fundamentals, potential applications, and implementation of artificial intelligence in organizations
10/2014 - present
MCI Management Center Innsbruck
Innovationsmanagement, Open Innovation, technology management, innovation economics, strategic foresight, digital transformation, academic working and writing
03/2013 - 09/2013
EBS - European Business School
Qualitative methodes of innovation research in practice
10/2012 - present
FHU Furtwangen University
Managing organisational change / Managing organisational boundaries / Innovation withtout R&D / Open Innovation
03/2012 - 09/2012
Technical University of Darmstadt, Germany
Sociology of Innovation
01/2007 - 12/2008
University of Girona, Department of Mechanical Engineering and Industrial Construction
Master course on "Business Innovation and Technology Management"

Practice related research and developmental project

11/2020 - 11/2023
Project lead (MCI) - German Federal Ministry for Education and Research (BMBF)
Mobilizing Egyptian Innovation System for SME Innovation Capabilities (phase2) (MEIS-SME II)
05/2020 - 08/2020
Proejct lead - Municipal company of Innsbruck (IKB)
Smart City Data Hub
01/2020 - 01/2023
Project leader (MCI) - FFG Austria
"Digital Innovation Hub West"
04/2018 - 10/2018
Project Coordination MCI - Federal Ministry for Education and Research (BMBF), Germany
Mobilizing Egyptian innovation system for SMEs innovation capabilities - Phase 1 (MEIS-SME)
04/2018 - 04/2021
Project lead (MCI) - European Commission (EU INTERREG)
Valorisation of innovative bio-economical potentials along bio-based food & botanical extract value chains in the Alpine Space (AlpBioEco)
01/2015 - 12/2016
Project leadership - Federal Ministry for Education and Research, Germany
VIVA-KMU: Growth and innovation perspective of industrial SMEs in the German manufacturing industry
01/2015 - 12/2016
Project leadership - Deutsche Bahn AG
DB InnoSupply - Development of tool for measuring and assessing the innovation ability of supplying companies
01/2015 - 12/2016
Project leadership - Office of Technology Assessment at the German Bundestag
TAB_3D - Apllication potential of additive manufacturing technology in the German manufacturing industry
01/2014 - 12/2015
Project leadership - Minstry for Economics, Science and Digital Society, Thuringia, Germany
Growth potentials of Thuringian SMEs
01/2014 - 12/2015
Project leadership - World Bank
Brazil-Benchmark: Development and implementation of an online self-assessment tool for industrial SMEs in the region Rio Grande Do Sul, Brazil
01/2014 - 12/2014
Project leadership - Chamber of Industry and Commerce Stuttgart
InnoMEtro Stuttgart: Assessment of the innovation ability of companies in the Stuttgart region
01/2013 - 12/2015
Project leadership - European Commission, DG Communications, Networks, Content and Technology
EU_FTE-Robo: Analysis of the impact of robotic systems on employment in the European Union
01/2012 - 12/2012
Project leadership - European Commission, DG Enterprise and Industry
InnoGRIPS: Analysis of Innovation Drivers and Barriers in Support of Better Policies, Study No. 6: Organisa-tional and Marketing Innovation - Promises and Pitfalls?
01/2010 - 12/2013
Project leadership - Federal Ministry for Education and Research, Germany
VITNESS: Achieving adaptability and flexibility of companies by implementing an EFQMplus concept
01/2010 - 12/2011
Project leadership - Expert Commission "Research and Innovation" of the German Governement
Innovation without R&D. How companies without R&D activities succeed in innovating new products and processes.
01/2009 - 12/2010
Project employee - Office of Technology Assessment at the German Bundestag
Future potentials and strategies of non-R&D-intensive companies in Germany. Implications on employment and competitiveness.
01/2008 - 12/2011
Project leadership - Federal Ministry for Education and Research, Germany
Low2High: Innovation management for Low-Tech - High-Tech Collaborations

Competitive Research Award

02/2017 - 02/2017
Federal Ministry for Economiy, Work and Housing Baden-Württemberg
Invited SME expert to join the Japan delegation of the minister Dr. Nicole Hoffmeister-Kraut.
01/2015 - 12/2015
Fraunhofer Society for Applied Research e. V.
Nomination for the Joseph-von-Fraunhofer Award (Rank 5 out of 28 nominees) jointly with Prof. Dr. Christoph Zanker (now University of Applied Science Nürtingen-Geislingen)
01/2014 - 12/2014
Fraunhofer Society for Applied Research e.V.
Excellence Award of the Fraunhofer Board for outstanding research results in the project "BMBF Foresight Cycle II"
01/2012 - 12/2012
Fraunhofer Society for Applied Research e.V.
Fraunhofer Research Excellence Award by the Fraunhofer Board for outstanding research results in the projects "Future perspectives of non R&D intensive industries in Germany", "Innovation without R&D" and "Innovation Collaboration between Low-tech and High-tech Companies".
01/2007 - 12/2007
Initiative Mittelstand e.V.
Innovation Award 2007 of the “Initiative Mittelstand”

Further education & Training

2013 - 2013
MA&T Organisationsentwicklung GmbH
Advanced techniques of workshop facilitation
2013 - 2013
Fraunhofer Society for Applied Research e.V. (internal Training)
labor law
2012 - 2012
Fraunhofer Society for Applied Research e.V. (internal Training)
Conflict management
2010 - 2010
Kempkes & Gebhardt
Leadership and collaboration in project work
2007 - 2007
MA&T Organisationsentwicklung GmbH
Basic techniques of workshop facilitation

Positions in professional/academic societies

01/2022 - present
Academic Assessor - Agency for Quality Assurance and Accreditation Austria (AQ Austria)
01/2021 - present
Academic Assessor - Central Evaluation and Accreditation Agency
01/2018 - present
Member of Scientific Board - Interdisciplinary European Conference on Entrepreneurship Research (IECER)

Peer reviewed journal article

Volderauer, T., Raich, M., Bierwisch, A., Stummer, H., & Som, O. (2025). Strategic Responses to Employee Well-Being Issues in VUCA (Volatile, Uncertain, Complex, and Ambiguous) Conditions: Expanding the JD-R (Job Demands–Resources) Model with Job Crafting. International Journal of Environmental Research and Public Health, 22(1), 14. https://doi.org/10.3390/ijerph22010014
Volderauer, T., Bierwisch, A., Som, O., Stummer, H. und Raich, M. (2024). Brave new Work? Die Beziehung zwischen Wissensmanagement und Mitarbeiterwohlbefinden im dynamischen Arbeitskontext: Eine qualitative Analyse, Prävention und Gesundheitsförderung (published online)
Weidner, N., Som, O., Horvat, D. (2022). An integrated conceptual framework for analysing heterogeneous configurations of absorptive capacity in manufacturing firms with the DUI innovation mode, Technovation, in press, corrected proof, doi.org/10.1016/j.technovation.2022.102635.
Bierwisch, A., Huter, L., Pattermann, J., & Som, O. (2021). Taking Eco-Innovation to the Road—A Design-Based Workshop Concept for the Development of Eco-Innovative Business Models. Sustainability, 13(16), 8811. MDPI AG. Retrieved from http://dx.doi.org/10.3390/su13168811
Horvat, D., Dreher, C., Som, O. (2018). Absorptive Capacity: Opening the Black Box from a Process Perspective. In: International Journal of Innovation Management 2018, DOI: 10.1142/S1363919619500415.
Belitz, H., Dreher, C., Kovac. M., Schwäbe, C., Som, O. (2017). Steuerliche Förderung von Forschung und Entwicklung in KMU – Irrweg für Deutschland? In: Wissenschaftsdienst 2017, Jg. 97 (5), 344-353.
Som, O., Diekmann, J. (2016). Barriers of non-technological Innovation - explorative case study insight from European firms. International Journal of Business and Systems Research, Vol. 11 (3), doi.org/10.1504/IJBSR.2017.085470
Dachs, B., Ebersberger, B., Kinkel, S., & Som, O. (2014). The effects of production offshoring on R&D and innovation in the home country. In: Economia e Politica Industriale (DOI 10.1007/s40812-014-0001-2), Nov 2014.

Editorial-reviewed journal

Dreher, C., Som, O. and Kovac, M. (2024). Innovation Policy and Innovation Patterns of SMEs—Heterogeneity in German Manufacturing SMEs’ Innovation Behaviour and Its Implications on Policymaking, in: Dekkers, R. and Morel, L. (eds.). European Perspectives on Innovation Management, Springer Cham, pp. 275-313.
Som, O., Zanker, C., Bierwisch, A. (2023). Liebe auf den ersten Blick? Potenziale und Herausforderungen von Matchmaking-Events zwischen etablierten Industrieunternehmen und Hightech-Start-ups. In: Botthoff, A., Edler, J., Hahn, K., Hirsch-Kreinsen, H., Weber, M. und Wessels, J. (Hrsg.). Transformative und agile Innovationssysteme. Neue Praktiken und innovationspolitische Herausforderungen, Frankfurt/New York, Campus-Verlag, 33-66.
Som, O., Dachs, B. (2018): Innovation ohne FuE. Wirtschaftspolitische Blätter der Wirtschaftskammer Österreich, 4/2018.
Lindner, R., Goos, K., Güth, S., Som, O., Schröder, Th. (2016): »Responsible Research and Innovation« als Ansatz für die Forschungs-, Technologie- und Innovationspolitik – Hintergründe und Entwicklungen. Vorstudie für das Büro für Technikfolgenabschätzung beim Deutschen Bundestag. Hintergrundpapier Nr. 22, Berlin. (https://www.tab-beim-bundestag.de/de/pdf/publikationen/berichte/TAB-Hintergrundpapier-hp022.pdf)

Chapters in books

Som, O. (2021). Indikatoren der Innovation und Innovationsmessung. In: Blättel-Mink, B., Schulz-Schaeffer, I, Windeler, A. (Hrsg.): Handbuch der Innovationsforschung. Sozialwissenschaftliche Perspektiven. Heidelberg, New York: Verlag Springer VS.
Wagner, K., Som, O. (2021). Digital Entrepreneurship. In: Dana, L. (ed.), World Encyclopedia of Entrepreneurship, 2nd Edition, Edward Elgar.
Som, O. (2019). Das innovative Unternehmen. In: Becher, B., & Hastedt, I. (Hrsg.). Das innovative Sozialunternehmen. Herausforderungen, Gestaltungserfordernisse, Voraussetzungen. Reihe Sozialwirtschaft innovativ, Heidelberg, New York, Wiesbaden, Springer.
Som, O., Horvat, D., Moll, C. (2018). Leitfaden zur Umsetzung eines strategischen Kompetenzmanagements. In: Horvat, D. (Hrsg.), Strategische Kompetenzentwicklung. Stuttgart, Fraunhofer-Verlag.
Horvat, D., Som, O. (2018). Wettbewerbsvorteile durch informationsbasierten Wissensvorsprung. In: Wagner, R. M. (Hrsg.). Industrie 4.0 für die Praxis. Wiesbaden, Springer Gabler, S. 185-200.

Peer reviewed academic/professional meeting proceedings

Schula, U. and Som, O. (2024). Digital Transformation in Financial Institutions: Social Practice and Dynamic Capabilities. Proceedings of the XXXVISPIM INNOVATION CONFERENCE, Local Innovation Ecosystems for Global Impact, Tallin 9-12 June. (https://www.ispim-research.com/articles, PW "ISPIM2018")
Schneider, S., Som, O., Rhomberg, M. (2023). Ecosystem emergence facing technological and political uncertainty: A longitudinal perspective. Proceedings of tte XXXIV ISPIM Innovation Conference, held in Ljubljana, Slovenia on 04 June to 07 June 2023. ISBN 978‐952‐65069‐3‐7
Huter, L., & Som, O. (2022). Heterogeneous innovation patterns in emerging economies: Insights from Egyptian SMEs, Proceedings of the XXXIII ISPIM Innovation Conference "Innovating in a Digital World", Copenhagen 5-8 June, 2022. ISBN 978-952-335-694-8
Dachs, B., Som, O., Knudsen, M. P., Kraner, J. (2021): Additive Manufacturing in European Manufacturing Industry – Empirical Insights on Diffusion and Determinants of Use. Paper accepted for oral presentation at Annual Meeting of the Austrian Economic Association (NOeG), June 24 - 25, 2021, Innsbruck, Austria.
Som, O., Krebs, L. (2021). Designing Matchmaking Events to Create Benefit forStart-up-Incumbent Collaboration. Paper accepted for oral presentation at the ISPIM Innovation Conference, Berlin, Germany on 20–23 June 2021. Event Proceedings: LUT Scientific and Expertise Publications: ISBN 978-952-335-467-8.
Bierwisch, A., Cramer, A., Tollinger, V., Som, O. (2021). Love at first sight? Assessing the success of matchmaking events. Paper was presented at the ISPIM Innovation Conference, Berlin, Germany on 20–23 June 2021. Event Proceedings: LUT Scientific and Expertise Publications: ISBN 978-952-335-467-8.
Bäuerle, A., Som, O., Huter, L., Pattermann, J., Bierwisch, A. (2020). Leveraging Innovation Potentials of Alpine Bioeconomy in the Value Chains of Vegetable Extracts, Food and Beverages, paper presented at the 3rd International Bioeconomy Congress Baden-Württemberg, 21-22.09.2020
Som, O., Gamroth, P. N. (2019). Assessing the Digital Maturity of Humas Resource Management. Paper presented at presented at The ISPIM Innovation Conference – Celebrating Innovation: 500 Years Since daVinci, Florence, Italy on 16-19 June 2019. The publication is available to ISPIM members at www.ispim.org.
Bierwisch, A., Som, O., Auer, T. (2018). The future of carpenter industry in Europe 2025 – death by digitalization? Paper accepted for oral presentation at the 16th IECER Conference, 26 – 28 September 2018, Innsbruck, Austria.
Dreher, C., Som, O., Kovac, M. (2018). Innovation patterns of SME and SME policies – The German case of heterogeneity in innovation behavior and its impact on policymaking. Paper accepted for Oral Presentation at the 2018 ISS (International Schumpeter Society) Conference in Seoul on 2-4 July 2018.
Dooley, L., Som, O. (2018). Process exaptation: The true determinant of innovation capability for non-R&D intensive SME’s? Paper accepted for Oral Presentation at the at the ISPIM Innovation Conference – Innovation, The Name of The Game, Stockholm, Sweden on 17-20 June 2018. The publication is available to ISPIM members at www.ispim.org.
Wachter, V., Som, O. (2018). Development of a Multi-Criteria Idea Assessment Tool in an OI Environment. Paper accepted for Oral Presentation at the at the ISPIM Innovation Conference – Innovation, The Name of The Game, Stockholm, Sweden on 17-20 June 2018. The publication is available to ISPIM members at www.ispim.org.
Weidner, N., Horvat, D., Som, O. (2018). Technological Absorptive Capacity beyond R&D Context. Paper accepted for Oral Presentation at the at the ISPIM Innovation Conference – Innovation, The Name of The Game, Stockholm, Sweden on 17-20 June 2018. The publication is available to ISPIM members at www.ispim.org.
Ebersberger, B., Som, O. (2017). Performance Effects of Innovation Failure. An empirical assessment for firms in Eastern Europe and Central Asia. Paper accepted for oral presentation at the 15th IECER Entrepreneurship Conference, 20-22 September 2017, Siegen, Germany
Horvat, D., Dreher, C., & Som, O. (2016). Absorptive Capacity: Opening the Black Box from a Process Perspective. Paper presented at The XXVII ISPIM Innovation Conference – Blending Tomorrow’s Innovation Vintage, Porto, Portugal on 19-22 June 2016.
Kirner, E., Som, O. (2016): David against Goliath? Collaborative innovation in R&D partnerships of low-tech and high-tech firms. Empirical evidence from German industry. Paper presented at R&D Management Conference 2016 “From Science to Society: Innovation and Value Creation” 3-6 July 2016, Cambridge, UK.
Weidner, N., & Som, O. (2015). How open is Lowtech-Innovation? Empirical Insights from German Manufacturing Industry. Paper presented at ISPIM Conference, June 14-17, Budapest, Hungary.
Som. O., Diekmann, J., Jäger, A. (2014). Differentiation matters – measuring the economic effects of organisational innovation on manufacturing firms’ economic performance. Paper presented at the 15th International Joseph Schumpeter Society Conference (ISS), July 27-30, Jena, Germany.

Presentation of a paper at a conference, workshop or seminar

Som, O. (2025): Künstliche Intelligenz als Basis neuer Ansätze zur Steuerung von Innovationsprojekten. Keynote, DIH West Forum – „KI und Daten als Treiber des Wandels“, 09. Oktober 2025
Bierwisch, A., Pattermann, J., Som, O., & Vögele, J. (2025, June 12). Beyond knowledge: Making future literacy measurable in transformative learning contexts [Workshop]. Futures of Technologies – Mutual Shaping of Socio-Technical Transformations, Turku, Finland.
Kohlberger, M & Som, O. Utilizing Art-Based Teaching Approaches for Inner Development Goals Development in Higher Education. Paper accepted for oral presentation at the 22nd IECER Conference 2024 in Innsbruck, Austria (18-20 September)
Bierwisch, A., Vögele, J., Pattermann, J., Som, O., & Pammer, M. (2024, September 13). Elements of Futures Literacy – Towards the Operationalization of FL as a Competency [Conference presentation]. 5th Annual Conference on Anticipation, Lancaster University, UK.
Bierwisch, A., Vögele, J., Pattermann, J., Som, O., & Pammer, M. (2024, September 13). Elements of Futures Literacy - Towards the Operationalization of FL as a Competency [Conference presentation]. 5th Annual Conference on Anticipation, Lancaster University, UK.
Kohlberger, M. & Som, O. (2024, August). Unlocking Potential: Using Improvisation Theatre Techniques for Teaching Inner Sustainability in Higher Education. Paper presented at the 11th Art of Management & Organization Conference 2024 in Nancy, France
Schula, U. and Som, O. (2024). Dynamic capabilities and social practice: Guiding organizational adaption in the digital age. Paper accepted for oral presentation at the 40th EGOS Colloquium 2024, hosted by the University of Milan-Bicocca, Italy.
Bierwisch, A., Vögele, J., Pattermann, J., & Som, O. (2024, May 7). The Many Faces of Futures Literacy: A Comprehensive Literature Analysis and Future Research Directions [Conference presentation]. Science, Technology and Society Conference, TU Graz.
Som, O., Bierwisch, A. & T. Auer (2023, December 12). A Futures Study on Carpentry in Tyrol. [Conference presentation]. ISPIM Connects Salzburg. The Sound of Innovation.
Som, O., Bierwisch, A., Auer, T. (2023). A Futures Study On Carpentry in Tyrol, Presentation at the ISPIM CONNECTS SALZBURG Conference, Salzburg, 12.12.2023.
Som, O. (2023). Künstliche Intelligenz in der betrieblichen Praxis - Disruption loading?!, Fachvortrag im Rahmen des Unternehmer:innenfrühstücks der Wirtschaftskammer Tirol und der Innsbruck Marketing GmbH, Innsbruck, 28.11.2023.
Salzgeber, I.M., Wallnöfer, M. and Som, O. (2023). New Venture Creation: A Process Perspective on Leadership Behaviour. Paper accepted for oral presentation at the IECER 2023 Conference, 25-27 October 2023, Covilha, Portugal.
Salzgeber, I.M., Wallnöfer, M., Som, O. (2023). New Venture: A process perspective on leadership behaviour, Paper accepted for oral presentation at the IECER 2023 Conference, 25-27 October 2023, Covilhã, Portugal, 26.10.2023
Bierwisch, A., Pattermann, J., Vögele, J. and Som, O. (2023). Decoding Future Literacy: Revealing the Characteristics of a Vital Capability for the Future, Paper accepted for oral presentation at WFSF XXV Conference “Exploring Liminalities - Creating Spaces for Unlimited Futures” 50th Anniversary, Paris, 25-27 October, 2023.
Som, O. (2023). Berufsfotografie - Disruption Loading? Vortrag im Rahmen des Innungstreffens der Tiroler Innung der Berufsfotografen, Wirtschaftskammer Tirol, Innsbruck, 19.09.2023.
Som, O., Schneider, S. (2023). Künstliche Intelligenz aus wirtschaftlicher, rechtlicher und gesellschaftlicher Perspektive, Fachvortrag, Rotary Club Hall in Tirol, Mils, 26.07.2023.
Bierwisch, A., Pattermann, J., Som, O., & Vögele, J. (2023, June 14-16). Tracing the DNA of the Futures Literacy Concept: Bibliometric Insight on its Evolution, Potentials, and Future Research Avenues [Conference presentation]. EMPOWERING FUTURES - Long-term Governance, Democracy and Futures Research - Futures Conference 2023
Bierwisch, A., Pattermann, J., Som, O., & Vögele, J. (2023, June 14-16). Tracing the DNA of the Futures Literacy Concept: Bibliometric Insight on its Evolution, Potentials, and Future Research Avenues [Conference presentation]. EMPOWERING FUTURES – Long-term Governance, Democracy and Futures Research - Futures Conference 2023.
Oehm, M., Som, O. (2023). AI and Product Development – How Hidden Champions Can Benefit, Paper accepted for oral presentation at the XXXIV ISPIM Innovation Conference, Ljubljana, June 5 2023.
Vögele, J., Pattermann, J., Bierwisch, A., & Som, O. (2023, June 14-16). Tracing the DNA of the Futures Literacy Concept: Bibliometric Insight on its Evolution, Potentials, and Future Research Avenues [Conference presentation]. EMPOWERING FUTURES – Long-term Governance, Democracy and Futures Research - Futures Conference 2023.
Som, O. (2022). Bleibt alles anders!? Ansätze zum Management nachhaltiger Innovation. Wirtschaftskammer Tirol, Expertengruppe der Innovationsberater, Innsbruck, 21.09.2022
Som, O. (2021). Business Model Innovation in Bioeconomy. Keynote at BBW ForWerts Winter School 2021, University of Heidelberg (online).
Pattermann, J., Som, O. (2021, June 15). Developing eco-innovative business models in bioeconomy. BioEconomy Graduate Program BBW ForWerts (Virtual).
Som, O., Pattermann, J. (2020, 29.10.20). Entwicklung unternehmensspezifischer Innovationsprozesse. Vortrag und Workshop im Rahmen des DIH-West Projekts, Innsbruck, MCI
Som, O., Pattermann, J. (2020, 8.10.20). Entwicklung unternehmensspezifischer Innovationsprozesse. Vortrag und Workshop im Rahmen des DIH-West Projekts, Innsbruck, MCI.
Som, O. (2020). Wie Innovieren KMU? Heterogene Innovationsmuster produzierender KMU als Basis einer zukunftsgerichteten Innovationspolitik. Keynote beim Forschungskolloquium der KMU Austria, 24.09.2020, Innsbruck & Wien.
Som, O., Huter, L., Bäuerle, A., Bierwisch, A., Pattermann, J., & Kirschner, B. (2020, September 21-22). Leveraging Innovation Potentials of Alpine Bioeconomy in the Value Chains of Vegetable Extracts, Food and Beverages [Conference presentation]. Bio-Economy Congress Hohenheim (Virtual).
Som, O., Huter, L., Bierwisch, A., Pattermann, J., & Kirschner, B. (2020, June 7-10). Developing Eco-Innovative Business Models in the Alpine Bioeconomy [Conference presentation]. ISPIM Virtual Conference 2020.
Som, O., Dachs, B., Lerch, C., Kroll, H., Kraner, J. (2019). Additive Manufacturing Technology in European Manufacturing Industry - Empirical Insights on Diffusion and Determinants of Use. Paper accepted for oral presentation at the R&D Management Conference 2019, June 17-21 2019, Paris, France.

Other intellectual contributions

Som, O., Huter, L., Pattermann, J., Bierwisch, A., Kirschner, B., Haas, A. (2019). AlpBioEco Business Models. WP-T 2, Deliverable 2.1, Interreg Alpine Space. https://www.alpine-space.eu/projects/alpbioeco/projects-results/wp2/01_alpbioeco_wp2_d.2-1-v4.pdf
Som, O., Huter, L., Pattermann, J., Bierwisch, A., Kirschner, B., Haas, A. (2019). AlpBioEco Sucess Factors. WP-T 2, Deliverable 2.3, Interreg Alpine Space. https://www.alpine-space.eu/projects/alpbioeco/projects-results/wp2/03_alpbioeco_wp2_d.2-3-v4.pdf
Som, O., Huter, L., Pattermann, J., Bierwisch, A., Kirschner, B., Haas, A. (2019). AlpBioEco Missing Linkages. WP-T 2, Deliverable 2.4, Interreg Alpine Space. https://www.alpine-space.eu/projects/alpbioeco/projects-results/wp2/04_alpbioeco_wp2_d.2-4-v3.pdf
Som, O., Huter, L., Pattermann, J., Bierwisch, A., Kirschner, B., & Haas, A. (2019). AlpBioEco Missing Linkages. WP-T2, Deliverable 2.4, Interreg Alpine Space, https://www.alpine-space.eu/projects/alpbioeco/projects-results/wp2/04_alpbioeco_wp2_d.2-4-v3.pdf
Som, O., Huter, L., Pattermann, J., Bierwisch, A., Kirschner, B., Haas, A. (2019). AlpBioEco Business Models. WP-T 2, Deliverable 2.1, Interreg Alpine Space. https://www.alpine-space.eu/projects/alpbioeco/projects-results/wp2/01_alpbioeco_wp2_d.2-1-v4.pdf
Verganti, R., Tataj, D., Manceau, D., Kolar, J., Bonaccorsi, A., Debackere, K., Dreher, C., Edler, J., Som, O., Weber, M. (2018): The Academic Underpinnings of the European Innovation Council (EIC). Policy Paper for European Commission, DG Innovation & Research, Brussels / https://ec.europa.eu/research/openvision/index.cfm?pg=home
Kraner, J., Hanisch, C., Som, O. (2019). Verbreitung additiver/generativer Fertigung bzw. des 3D-Drucks in der Schweizer Industrie. Luzern, IBR Hochschule Luzern.
Som, O., & Kirner, E. (2015). Low-tech Innovation: Competitiveness of the German Manufacturing Sector. Heidelberg, New York, Springer.
Som, O., Jäger, A., Moll, C., Zanker, C. (2015). Analysis of the impact of robotic systems on employment in the European Union. Study report prepared for the European Commission, DG Communications and Networks, Content & Technology. Brussels, Luxemburg.
Som, O., Jäger A., Maloca, S. (2014). Open Innovation – ein universelles Erfolgsrezept? Mitteilungen aus der ISI-Erhebung Modernisierung der Produktion, Nr. 66, Karlsruhe, Fraunhofer ISI.
Som, O., Diekmann, J., Solberg, E., Schricke, E., Schubert, T., Jung-Erceg, P., Stehnken, T., & Daimer, S. (2012). Organisational and Marketing Innovation - Promises and Pitfalls? PRO INNO Europe: INNO-Grips II report, Brussels: European Commission, DG Enterprise and Industry.

Supervised bachelor theses

Clementi Sophia (2026): Künstliche Intelligenz im Front- und Back Office: Zukunftschancen für kleine und mittelständische Hotelbetriebe in Südtirol
Kretzschmar Tristan (2025): E-Sports 2.0 - Geschäftsmodellinnovation aus der Userperspektive
Auderer Mona (2025): Mehr Kreativität Dank KI? Der Einfluss generativer KI auf die Ideenfindung in kreativen Berufen
Mayer Markus (2025): Multikriterielle Entscheidungsunterstützung zur Bewertung von dienstleistungsbasierten Geschäftsmodellen im produzierenden Gewerbe
Clement Laura (2025): Harvesting Change: A Qualitative Study on Agricultural Food Waste in Tyrol - Challenges, Perspectives and the Road Toward Sustainable Practices
Volgger Johannes (2025): How do Actors Perceive the Emergence of an Innovation Ecosystem for Hydrogen Mobility in Austria - A Qualitative Exploratory Case Study
Hosp Dominik (2025): Machine Learning im Video Game Development - Der Mensch im Fokus der technologischen Adoption
Samer Sarah (2024): Integration von generativer KI-Technologie in der DACH-Hotellerie
Schwarz Robert (2024): Erfolg im digitalen Wandel - Welche Schlüsselfaktoren bestimmen den Erfolg von Digitalisierung in Tiroler Unternehmen?
Unterpertinger Lisa Marie (2024): Einsatz von Künstlicher Intelligenz im alpinen Tourismus - Ein Weg zu ökologischer Nachhaltigkeit?
Moser Bernhard (2024): Nachhaltigkeit im Tourismus - Die Innovationsstrategien von österreichischen Reiseveranstaltern zur Gestaltung des Megatrends
Gröger Alexander (2024): "Innovation und Widerstand - untrennbar verbunden und doch lösbar" Versuch einer Annäherung im Bildungssektor
Grünberger Raphael (2023): Maßnahmen zur Bewältigung von Diskrepanzen im Organisationsentwicklungsprozess von kleinen und mittleren Handwerksbetrieben
Arzberger Laura (2023): Kundenspezifische Anforderungen an die Nachhaltigkeit von Produkten in der Modebranche
Schwaighofer Julia (2023): Auswirkungen bzw. Effekte durch den Einsatz von künstlicher Intelligenz in der Vermögensberatung - Robo-Advisors im Vergleich zur klassischen Anlageberatung
Hensler Jacob (2023): Measuring the Organizational Maturity of Manufacturing Companies for Circular Economy
Heil Ilknur (2023): Potenziale transformativer Führung auf den Erfolg von komplexen Bauprojekten in der öffentlichen Infrastruktur
Klingler Felix (2023): Adoption of Rapid Prototyping Within SMEs - A Guide on how to Assess the Strategic and Organisational fit of Additive Manufacturing Technologies
Wagner Andreas (2023): Auswirkungen von dem Megatrend der Neo-Ökologie auf das Anlageverhalten der Privatkunden und Privatkundinnen
Westreicher Simon (2022): Organisationen und Personen im Wandel: Führungskräfte in der Transformation zur agilen Organisation
Wimmer Philipp (2022): Verschwendung im Lebensmitteleinzelhandel in Österreich - Ist-Stand, Herausforderungen und potenziale Lösungsansätze aus anderen Branchen für den österreichischen Lebensmitteleinzelhandel
Oehm Maximilian (2022): AI in new Product Developments - How Hidden Champions can Leverage Their Innovation Potential
Pfeifer Martina (2022): Blueprinting Corporate Digital Responsibility - Empirische Analyse eines Full-Service Dienstleisters für digitale Dienstleistungen
Berkmann Helena (2022): Food-Saving Opportunities in the Food-to-go Sector - Motivational Factors of Students in the Alpine Region
Mayerl Florian Martin (2022): Additive Manufacturing and its Relation to Other Industry 4.0 Technologies in Austrian Manufacturing Companies
Fritsche Clemens (2022): Geschäftsmodellinnovationen in Handwerksbetrieben - Erfolgsentscheidende Einflussfaktoren in der Entwicklung und Umsetzung im Kontext der digitalen Transformation
Bergner Benjamin (2022): Future Trends for Convenience Food Product Packaging and Main Driving Forces in the Alpine Region
Ölmez Aleyna (2022): Effect of 3D Prototyping on the Time to Market of Products in Manufacturing Companies
Obermüller Verena Maria (2021): Erfolgsfaktoren für Tiroler Tourismusverbände zur Verbesserung der Tourismusgesinnung durch stärkere Einbeziehung sekundärer Stakeholder
Braunegger Thomas (2021): Key Indicators as Early Warning Signals of Strategic and Operational Crises in the Manufacturing Sector
Krabacher Raphael (2021): Analyse des Produktinnovationsprozesses mittelständischer Softwarenunternehmen am Beispiel der synedra information technologies GmbH
Zoglauer Marlies (2021): Einsatz virtueller Technologien in polizeilicher Aus- und Fortbildung - Nutzung neuer Technologien für polizeiliches Einsatztraining
Ochsenreiter Lisa (2021): The Influence of Grocery Retailers on Reducing Food Waste in the EU
Urschitz Katharina (2021): Ein Blick in die Zukunft - Die digitale Transformation der Gesundheits- und Krankenpflege im ambulanten extramuralen Bereich
Kompein Fabienne (2021): Die Entwicklung der Arbeitsbedingungen in der öffentlich, stationären Langzeitpflege in Österreich - Bildung von Zukunftsszenarien
Lacin Emre (2021): Potenziale von Smart Analytics als Innovationstreiber
Dosch Daria (2021): Psychosoziale Gesundheit von Arbeitnehmern und Arbeitnehmerinnen im Home-Office - Handlungsempfehlungen für Unternehmen zur Unterstützung der psychosozialen Gesundheit ihrer Beschäftigten
Scherer Benjamin (2021): Die neuen Geschäftsmodelle der E-Mobilität für ein Automobilunternehmen
Ruckensteiner-Geyer Anna (2021): Leadership for Agile Innovation Teams
Geisler Stefan (2020): Artificial Intelligence in the Product Development Process of Hidden Champions
Schreiner Patrick (2020): Attributions of a Healthy Environment in Innovation Departments
Peter Julia (2020): The Effect of Corporate Foresight Activities on Business Model Innovation Ability in Austrian Industrial Companies
Pointner Clara (2020): Open Innovation in SMEs and Family Businesses in the Alpine Tourism Industry
Kocznar Carina (2020): Akzeptanz für Dienstleistungsplattformen: Wie kann die Silver Society gewonnen werden?
Gspan Stefan (2019): Produktentwicklung heißt Veränderung - Ein Beispiel für einen kombinierten Produktentwicklungs- und Change-Prozess
Holzer Miriam (2019): Handwerk 4.0? Die Auswirkungen der Digitalisierung am Beispiel des Südtiroler Kfz-Handwerks
Fistill Hannes (2019): Akzeptanz von Sharing Economy Angeboten in der Baubranche
Brodbeck Bianca (2019): The Human Side of Open Innovation: The Influence of Leadership Styles on Innovative Behaviour of Employees
Pinggera Ruth (2018): Digitalisierung der Rechtsbranche: Effizienzpotentiale von Legal Tech bei Rechtsberatungsleistungen
Epple Pauline (2018): Implementation of Agile Methods Along the Innovation Process: Example of a Digital Service Company
Ramor Jennifer (2018): Lead User Integration as a Driver of Sustainable Innovation
Brzogic Ivan (2018): Potentiale künstlicher Intelligenz für Telekommunikationsunternehmen
Hoyme Franziska (2018): Strategic Alliances - Determination of Effects in Strategic Aviation Management
Bortondello Elisa (2018): Einfluss von Innovationsstrategien auf das Employer Branding in kleinen und mittleren Unternehmen
Braitsch Dominik (2018): Development of Assessment Criteria for Multi-Criteria Decision Making in R&D Portfolio Management
Taletovic Dinka (2018): Formen des Crowdfundings und das klassische Sponsoring: Unterschiede und Parallelen in Bezug auf soziale und kulturelle Projekte
Bitschnau Alexander (2018): Wirkung von Simultaneous Engineering auf die Sicherung von First-Mover-Vorteilen
Oulehla Petr (2017): Managing Information Systems Inside Small and Medium-Sized Enterprises: A Case Study in German Sporting Trade
Joos Mario (2017): Managing Open Innovation Across Functional Areas in the Company - A Management Guideline
Kleinhans Florian (2017): Analyse des technologischen Reifegradmodells des autonomen Fahrens
Winkler Fabian (2017): Stage-Gate-Prozess und Lean Management - Methoden, die sich ergänzen?
Lau Christina (2017): The Urgency of Providing Business Solutions to Combat Wealth Inequality
Weiskopf Andrea (2017): Requirements and Challenges for Implementing Mass Customization in Existing Production Systems

Supervised master theses

Kühne Lina (2026): Female Founders in Tech Startups: Understanding the Factors Behind High Female Participation in a Thriving Entrepreneurial Ecosystem
Folk Jana (2026): Does Taking a Stand Pay Off? The Impact of Brand Activism on Consumers' Perceptions
Jahnke Giulia (2026): Unlocking Entrepreneurial Potential: Essential Success Factors in Ecosystem Development
Spörk Valentin (2025): What is Key? Organizer Perspectives on Critical Success Factors in Startup Events
Alberti Matthias (2025): On the way to an Energy-Efficient Future. A Case Study in the Production Facility of a German Manufacturing Company.
Roszkiewicz Luiza (2025): What Influences Industry 4.0 Adoption? A Closer Look at European Manufacturing Companies Through the TOE Framework
Stotz Lorina (2025): Understanding the Determinants of Artificial Intelligence (AI) Adoption in SMEs
Innerkofler Daniel (2025): The Potential of Artificial Intelligence in Circular Business Models for Manufacturing Companies
Umrania Aishwarya (2025): Innovation in Practice: Microfoundations of Dynamic Capabilities in Indian Hospitality and Tourism MSMEs
Schula Ursula (2024): GUIDING ORGANIZATIONAL ADAPTION IN THE DIGITAL AGE- DYNAMIC CAPABILITIES AND SOCIAL PRACTICE THEORY
Gärtner Thomas (2024): Regulierte Innovation - Wie kann ein Innovationsprozess in einem stark/staatlich regulierten Umfeld gestaltet werden?
Panick Susan Hanna (2024): Austria's Open Innovation Strategy - An Analysis of its Impact on the Innovation Performance and Behavior of SMEs
Wipplinger Paul (2024): The Impact of AI and Machine Learning on Business Model Innovation in the HVAC Sector
Krajčírová Martina (2024): Adoption of Digital Technology in Manufacturing Within the Slovakian Machinery and Equipment Industry
Dorigo Marika (2024): The Innovation Ecosystem in the Alpine Tourism Destination: Identification of Drivers and Barriers of Innovation in Destination Management
Forstinger Manfred (2024): Knowledge Transfer in Volunteering Organizations
Roos Johann (2024): Forward-Looking for Generations: Exploring Possible Futures of the Private Banking Industry
Jöchl Claudia (2024): Managing for Disruption - From a Disruptive Technology to a Disruptive Innovation
Conrado dos Santos Martins Caio (2024): Application Potential of Gen AI in Startups
Northoff Benedikt (2024): Revolutionizing Sports Entertainment: Harnessing Virtual and Augmented Reality for Innovative Experiences and Sustainable Business Models
Prieto Castellano Ariana Carolina (2024): The Potential of Future Trends on Business Model Innovation in the Gaming Industry.
Strasser Amelie (2024): Perception of the Transformation Process to an "Eco Model Region" by the Population in Bavaria
Stolba Tassilo (2023): Organizational Preconditions for Successful AI Adoption
Papp Melinda (2023): Shift Work Innovation: Contemporary Approaches for an Employee Friendly Work Organization on the Case of an International Company
Morvayova Lucia (2023): Sustainability Maturity of Quick Service Restaurants: Development of a Self Assessment Tool
van Hattum Lawrence (2023): Technological Readiness of Artificial Intelligence Solutions in the Mobility Sector - A Maturity Analysis
Gutmann Corinna (2023): Building an Innovation Ecosystem: Exploring Risk and Potential by the Example of Sustainable Vertical Farming
Pointner Clara (2023): Challenges of Circular Start-ups When Developing Their Circular Business Model
Tretter Björn (2023): Internationalization in Innovative Small & Medium Enterprises in the Manufacturing Sector in Egypt
Schwaiger Benedikt (2023): Digital transformation paths of hidden champions: A resource-based approach.
Kandler Sarah (2022): Barriers to Innovation of Small- and Medium Enterprises in Egypt
Röhrl Pia (2022): How do New Production Technologies Such as Additive Manufacturing Impact a Firms Innovation Performance and Innovation Management from an Internal Perspective?
Kammerer Matthäus (2022): The impact of R&D cost capitalization on a Swiss-listed, internationally operating, and medium-sized company in the laboratory automation industry
Prokesch Janine (2022): Remote Work as a Barrier for the Innovation Performance of Project Teams in the Austrian Creative Industry?
Seyerle Isabel (2022): Mobility-as-a-Service as a New Business Model for Car Manufacturers in the Changing Automotive Industry
Fock Bernhard (2022): Typus einer Person im Innovationsmanagement
Nopp Simon (2021): Do businesses head for an apocalyptic or prosperous future? Enhancing human well-being and organizational performance with artificial intelligence.
Weide Melina (2021): What are the Effects of Nudging on Website Performance and Conversions?
Hammerle Lukas (2021): Business Model Innovation in a Mature, Oligopolistic Markets - A Case Study From a Tyrolean Startup
Vögele Julia (2021): The Future of Tyrol 2030 - A Regional Foresight Study
Zingerle Hannah (2021): Which Factors Impact Customer's Acceptance of Dynamic Pricing in Conservative Market Segments? An Empirical Study in the Context of Tourism SMEs
Ratzenberger Felix (2021): Untapped Opportunities in the Furniture Industry Through the Circular Economy. A Study on Consumer's Acceptance of Renting New and Reused Products
Romagna Desiree (2021): The Meat of Tomorrow: The Acceptance of Insects as Food in Austria
Lindenberger Anna Sophie (2021): Business Model Analysis of Smart City Projects Across Europe
Tollinger Viktoria (2020): Initiating Collaboration Between Incumbents and Startups. Evaluation of the Matchmaking Event "Startup the Future" From the Perspective of Incumbents.
Schütz Teresa (2020): Diffusion and Use of Maturity Models for Business Digitalisation
Bertolini Sofia (2020): Future Mobility: The Case of Autonomous Vehicles in the Private Market. A Study on Consumers' Acceptance.
Götz Simone (2020): Cloud Transformation: Understanding Organizational Challenges for Large Organizations
Laiho Paulina (2020): Cognitive Perception and use of Maturity Models as an Organizational Development Tool
Krebs Lea (2020): How Intermediaries Design Matchmaking Events to Create Value for Start-up and Incumbent Collaboration
Holzheimer Julian (2020): The Future of Large-Scale Construction Engineering: Agile Project Management in an Alliance Contract
Kainz Fabian (2020): Feature Analytics: Integration of Customer Feedback into the Requirements Engineering Process in Software as a Service Development
Schwab Burkhard (2020): Explorative Study on Agile Innovation Management in Banking
Kramer Benedikt (2020): Corporate Social Innovation - The Outside-In Process as the Future for Business Sustainability
Cramer Antonia (2020): Coupling High-Tech Startups and German Mittelstand Companies - How a Matchmaking Event Can Help Startups to Collaborate with Market Incumbents
Lunardelli Sara (2019): Critical Success Factors of Industry 4.0 Projects in Low-Technology Intensive Companies
Oulehla Petr (2019): Innovation Measurement Framework: Development and Revision of KPIs for Innovation Process
Gylling Frederik (2019): Proactive Decision Making in High Tech Startups - Entrepreneurial Decisions on Innovation
Haas Andrea (2019): Development of an Operative Framework for Digital Transformation of Business Models for Small and Medium Manufacturing Enterprises in the Business-to-Business Sector
Padulles Dalmau Xavier (2018): Critical Success Factors of Innovation in Multinational Engineering Consulting Companies - Case Study Insights Into Drivers, Barriers and Good Practice of Innovation
Bonekamp Tessel (2018): Innovation, and Drivers of the Purchasing Decision of Consumers in the Dutch Agri-Food Industry
Büll Sarah (2018): Innovation in Firms Within Mature Markets: An Analysis Based on the Skiing Industry as a Mass Sport. How Innovation is Applied Strategically and What the Reasons for This are
Gamroth Pauline (2018): Digital Maturity of Human Resource Management: Development of an Assessment Tool
Graber Patrick (2018): Incorporation of Millennials & Technological Innovations in SMEs Strategic Orientation: An Empirical Analysis
Winkler Lisa-Maria (2018): Millennials & the Sharing Economy - An Analysis of Millennials' Attitudes Towards the Long-Term Use of Sharing Services and Ownership
Kollarova Katarina (2018): Consumer Trends and Future Technologies in the Beverage Industry
Korber Johannes (2018): Evaluation of Austrian Manufacturing Companies' Readiness for the Digitalisation of SCM in the Context of Industry 4.0 and Determination of Driving Factors
Breitwieser Anna Lisa (2018): Open Innovation in Low- & High-Tech Industries: A Study of Austria
Wieland Verena (2017): Development of a Multicriteria Idea Assessment Tool in an Open Innovation Environment
Heikkinen Paavo (2017): Implementation of Innovations in Highly Standardized Organizations: BPM-Approach to Complete the Last-Mile in Automotive Aftersales Unit
Wilhelm Melanie (2017): Open Innovation in Non-R&D-Intensive Firms - Analysis of Employees' Intention to Contribute to OI-Activities
Feyhl Marion (2017): Innovation Performance Measurement for SMEs - An Explorative Study
Gargitter David (2017): Consumer Trend Model - A Process for Strategic Decision Making by Analyzing Consumer Trends and Setting Them Into Relation With a Company
Zimmermann Helene (2016): Idea Management in Allianz Managed Operations & Services: Understanding the Needs and Expectations of the Employees in AMOS SE and AMOS India to Foster Engagement in Idea Management