Curriculum Vitae

Phd. Philipp Wegerer


2018 - 2019
Research Associate (post-doc) - Research in the fields of Brand Management, Digitalization and Consumer Research Teaching Brand Management and Marketing - Institut of strategic Management, Marketing & Tourism, University of Innsbruck

2014 - 2018
Research Assistant - Dissertation "Brands as Mediators" Research and teaching in the fields of Brand Management und Consumer Research - Institut for strategic Management, Marketing & Tourism, University of Innsbruck

2013 - 2018
PhD Management - University of Innsbruck (pHd)

2010 - 2013
Organization Studies - University of Innsbruck (MS.)

2006 - 2010
Political Science - University of Innsbruck (BA)

  • Wegerer, P. (2020). Understanding Consumer Activism in Digital Environments. NA - Advances in Consumer Research.
  • Wegerer, P., & Munro, I. (2018). Ethics of ambivalence in corporate branding. Organization, 25(6), 695-709.
  • Wegerer, P. K. (2018). Ethical branding as a discoursive resource for employee identity work: A case study. German Journal of Human Resource Management, 32(2), 102-119.
  • Schöps, J. , Wegerer, P., & Hemetsberger, A. (2017) Brand-Mediated Ideological Edgework: Negotiating the Aestheticized Human Body on Instagram - the Case of American Apparel. NA - Advances in Consumer Research Volume 45, 474-478.
  • Botschen, G. & Wegerer. P. K., (2017) Brand-driven retail format innovation: a conceptual framework. International Journal of Retail & Distribution Management, 45(7/8), 874-891.

  • Nadegger, M., Bosio, B., Wegerer, P. K., Haselwanter, S., Untersteiner, J. (2020). #mitabstandnah - Eine Hashtag-Analyse der Tiroler Tourismusverbände in Corona-Zeiten. Tourismus Wissen Quarterly, 21(6), 222-227.

  • Wegerer, P. (2017) Brands as Mediators: A Differentiated View on Brand-Mediation Processes [Dissertation]. Innsbruck. University of Innsbruck.

  • Wegerer, P. K. (2015). Bicycling in Urban Landscape: Exploring Discursive, Cultural and Spatial Dynamics. In C. Antenhofer, Bischof, G., Dupont R. L., Leitner, U., (Eds.), Cities as Multiple Landscapes (1st ed., pp.251-277). Campus Verlag.

  • Wegerer, P. et al. (2018, October 19- 24). Brands as Mediators [paper presentation & special session chair]. NA - Advances in Consumer Research 46, 352 - 356. https://bit.ly/2SNbQiU
  • Wegerer, P. (2017) Corporate Branding as a Source For Employees' Moral Identity Work. NA - Advances in Consumer Research Volume 45, 489-492.

    Wegerer, P. K. & Petry, T. (2020, September 27 -30). Managing local authenticity in Alpine Hospitality Organizations [Paper Presentation]. TTRA Europe Chapter Conference, Innsbruck, Austria.

    Wegerer, P. K. (2020, May 27). Studying Brands on Instagram [Invited Talk]. University of Innsbruck, Innsbruck.

    Schöps, J. D., & Wegerer, P. K. (2017). Market-mediated ideological edge-work: The visual representation of gender by the fashion brand American Apparel [Conference Presentation]. FAG Workshop, Vienna, Austria.

    Botschen, G., & Wegerer, P. K. (2016) Drivers of Brand Resonance (DBR): A Practical Tool for Governing Enduring Brand- Stakeholder Relationships. 11th Workshop on Organizational Change and Development, Vienna.

    Wegerer, P.K. (2016, July 6-9). Revolution on our Streets: Re-claiming Space for Bicycling [Conference Presentation]. CCT Conference, Lille, France.

    Wegerer, P. (2015) The spatial transformation of cities: The case of Innsbruck [Paper Presentation]. Velocity Conference, Nantes, France.

    Wegerer, P. K. (2015) The Visual Mode of Meaning Construction: Stakeholder Framing of the Bicycle Discourse in Austrian Cities [Conference Presentation]. Brand Camp, Obergurgel, Austria.

    Wegerer, P. K. (2013, July 4-6). Exploring the unconscious Dynamics between Corporate Brands and Organizational Identity: A case study on the Austrian Chocolatier ZOTTER [Paper Presentation]. EGOS Conference, Montreal, Canada.

  • Bartos, M & Wegerer, P. (2015) Nicht ohne Mein Rad. Wissenswert: Magazin der Leopold Franzens Universität, Innsbruck.
  • Wegerer, P. K., Stöckl, V., & Gabl, S. (2015). Contesting Space [Videography]. NA- Advances in Consumer Research, 43, 755. https://bit.ly/33OkxQ7