Born and grew up in Shanghai, PR China, Wei completed her bachelor's degree in Germanistik in China on her parents' recommendation and studied Business Administration with Honors and PhD in Economics at her own request in Germany. Wei has worked for a Bavarian "hidden champion" for 14 years and gained extensive insights into INTERNATIONALISATION and led projects in Marketing and Sales, Strategy and R&D. Since September 2020, Wei has become a PROFESSOR at MCI | DIE UNTERNEHMERISCHE HOCHSCHULE® in Innsbruck, Austria ... Wei always has fun deciphering new developments and loves working for intercultural understanding. The experience on different continents showed her how NETWORKED our economy is and how important TRUST is for the international business and a peaceful and prosperous world. In May 2021, Wei started with the CHINA CENTER at MCI - A BRIDGE between Europe and China for students, academia, industries and society.
2021 - presentProfessor (FH), Professor for International Business, Department Nonprofit-, Social & Health Care Management - Teaching Areas: Economics; International Management; Innovation and Technology Management; Doing Business in China (Asia); Hot Topics China. Research Focuses: Belt and Road Initiative (BRI); China as a Global Player in various aspects; International relationship between China/Asia and EU. - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®2021 - presentHead of China Center - China Center: Internationalisation with a focus on China; China competence center for business, politics and society; Research on China's development and its impact on the EU; Knowledge transfer about China in teaching - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®2020 - 2021Associate Professor, Department Nonprofit-, Social & Health Care Management - Teaching Areas: Economics; International Management; Innovation and Technology Management. Research Focuses: China as a Global Player in various aspects; Asian Alliance and the role of China. Corporate Development (MCI goes China): Networking of MCI with China/Asia; Expansion of study programmes with focus on China/Asia - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®2019 - 2020Project Manager, Corporate Technology & Trends - Technology Foresighting; Environmental and Trends Analysis; Press-Monitoring; Start-up Scouting; Business Model Cluster - REINHAUSEN Group2015 - 2019Strategist, Corporate Strategy - Interdisciplinary and International Project Management, Strategic Planning and Monitoring; M&A; China & India Strategy; Belt and Road Initiative - REINHAUSEN Group2009 - 2015Specialist, Market Intelligence - Market Cockpits; Micro Segmentation; Product Development; Global Customer Segmentation; Customer Satisfaction Survey; Regional Brand Implementation - Maschinenfabrik Reinhausen GmbH2006 - 2008Marketing Manager, Strategic Sales and Marketing - Marketing Portfolio, Sales Top-Down-Planning, Regional Marketing Activities - Maschinenfabrik Reinhausen GmbH2005 - 2006Working Student - Division "Corporate Quality Knowledge Management": Coordination of knowledge sharing process and support of "Communities" and "Moderators" - Siemens VDO2001 - 2002Salesperson - Sale and Cashing - ALDI SÜD (Bad Abbach, Germany)1995 - 1997Travel Manager - Planning and execution of business processes; acquisition and customer support of the European market - Jinjiang Group (Shanghai, P.R.China) 锦江集团
2010 - 2015Volkswirtschaftslehre (Economics). Dissertation: Urbanisierung und Energieversorgung der Megastädte in der Volksrepublik China: Herausforderungen und Lösungsansätze - eine empirische Untersuchung - Katholische Universität Eichstätt-Ingolstadt (KU) (Doktor der Wirtschaftswissenschaften (Dr. rer.pol.))2002 - 2006Betriebswirtschaftslehre (Business). Honors-Elitestudiengang des Elitenetzwerks Bayern - Universität Regensburg (UR) (Diplom-Kauffrau Univ. (Master of Science with Honors))1991 - 1995Foreign Language and Literature: German (major) and Tourism (minor) 德国语言文学 (主修) 旅游 (副修) - East China Normal University (ECNU) 华东师范大学, 985 University of P.R.China (Bachelor of Arts (excellent with state award))
Projektmanagment in interkulturellen Kontexten - Graduiertenakademie der Katholischen Universität Eichstätt-Ingolstadt (Eichstätt)Kritische Gespräche konstruktiv führen - Haufe Akademie (Berlin)Überzeugend argumentieren und lösungsorientiert verhandeln - Dr. Klaus Watzin Kommunikationstraining (Regensburg)
Gastvortrag: "International Marketing in China - Intercultural challenges and solutions of a hidden champion in the energy sector" (in Deutsch) im Rahmen der Vorlesung "Marketing Management" von Prof. Patricia Kraft - Munich Business School (MBS)Guest Lecture: "Urbanisation and energy supply in the megacities in the P.R.China"; "Intercultural differences: How to understand Chinese?"(in English), as part of preparation for the big excursion to China for Prof. Harald Pechlaner - Catholic University Eichstätt-Ingolstadt (KU)Unternehmensführung: "Hot Topics in Economics" (in Deutsch) - Technische Hochschule Deggendorf (THD)"Asian Emerging Economies and Doing Business in the Asian Region" (in English) - Technische Hochschule Deggendorf (THD) - Location Deggendorf and Pfarrkirchen (European Campus)"Betriebswirtschaftslehre 2" (in Deutsch) - Ostbayerische Technische Hochschule Regensburg (OTH)"Doing Business in Asia" (in English), MA - Universität Regensburg (UR)"Betriebswirtschaftslehre 1" (in Deutsch) - Ostbayerische Technische Hochschule Regensburg (OTH)International Week: "Doing business in Europe/Germany" (Seminar in English) - Shenzhen Technology University (SZTU) 深圳技术大学Guest Lecture "Doing Business in China" to "International Management" of Professor Michael Dowling (in English) - Universität Regensburg (UR)Guest Lecture "China Focus" to "Strategic & International Management" of Professor Claudia Doblinger (in English) - Technische Universität München (TUM)"Doing Business in China" (in English), MA - Universität Tübingen (UT)International Studies 2020 BA/MA: "The impact of the covid-19 crisis on the world economy" (in English); International Studies 2021 BA: "Geopolitical orbits and the world economy" (in English); International Studies 2021 MA: "Profit. people. planet in the context of global rivalry, regional hegemony & societal transition" (in English) - Management Center Innsbruck (MCI)"Innovation and Technology Management" with two selected focus markets "Europe" and "China" (in English) - Management Center Innsbruck (MCI)"International Management and Doing Business in Asia" (in English) - Management Center Innsbruck (MCI)"Ökonomie des Nonprofit-, Sozial- und Gesundheitswesens" (in Deutsch) - Management Center Innsbruck (MCI)Guest Lecture "Doing Business in China" to "INTERNATIONAL BUSINESS STRATEGY" of Dr. Yvonne Schmid (in English) - Technische Universität Chemnitz (TU Chemnitz)
2005DAAD / University of RegensburgDAAD-Award Winner for Foreign Students at the University of Regensburg1995Government Shanghai 上海市政府Graduate-Award Winner of Universities in Shanghai 上海市高校优秀毕业生 1994China Bao Steel 中国宝钢集团Winner of the Shanghai Bao Steel Education Foundation Award 宝钢教育基金奖
2004 - presentAlumnus and member - "Elite Network of Bavaria" (organized by "Bavarian State Ministry of Science and the Arts")
