Assoc. Prof. Dr. Wei Manske-Wang

2020 - present
Associate Professor, Department Nonprofit-, Social & Health Management - Teaching Areas: Economics; International Management; Innovation and Technology Management Further Tasks: Networking of MCI with China/Asia; Expansion of study programmes with a focus on China - Management Center Innsbruck

2019 - 2020
Project Manager, Technology & Trends - Technology Foresighting; Environmental and Trends Analysis; Press-Monitoring; Start-up Scouting; Business Model Cluster - REINHAUSEN Group

2015 - 2019
Strategist, Corporate Strategy - Interdisciplinary and International Project Management, Strategic Planning and Monitoring; M&A; China & India Strategy; Belt and Road Initiative - REINHAUSEN Group

2009 - 2015
Specialist, Market Intelligence - Market Cockpits; Micro Segmentation; Product Development; Global Customer Segmentation; Customer Satisfaction Survey; Regional Brand Implementation - Maschinenfabrik Reinhausen GmbH

2006 - 2008
Marketing Manager, Strategic Sales and Marketing - Marketing Portfolio, Sales Top-Down-Planning, Regional Marketing Activities - Maschinenfabrik Reinhausen GmbH

2005 - 2006
Working Student - Division "Corporate Quality Knowledge Management": Coordination of knowledge sharing process and support of "Communities" and "Moderators" - Siemens VDO

1995 - 1997
Travel Manager - Planning and execution of business processes; acquisition and customer support of the European market - Jinjiang Group (in Shanghai, P.R.China) 锦江集团

2010 - 2015
Volkswirtschaftslehre (Economics). Dissertation: Urbanisierung und Energieversorgung der Megastädte in der Volksrepublik China: Herausforderungen und Lösungsansätze - eine empirische Untersuchung - Katholische Universität Eichstätt-Ingolstadt (KU) (Doktor der Wirtschaftswissenschaften (Dr. rer.pol.))

2002 - 2006
Betriebswirtschaftslehre (Business). Honors-Elitestudiengang des Elitenetzwerks Bayern - Universität Regensburg (UR) (Diplom-Kauffrau Univ. (Master of Science with Honors))

1991 - 1995
Foreign Language and Literature: German (major) and Tourism (minor) 德国语言文学 (主修) 旅游 (副修) - East China Normal University (ECNU) 华东师范大学, 985 University of P.R.China (Bachelor of Arts (excellent with state award))

Projektmanagment in interkulturellen Kontexten - Graduiertenakademie der Katholischen Universität Eichstätt-Ingolstadt (Eichstätt)

Academic writing: How to create good texts - Graduiertenakademie der Katholischen Universität Eichstätt-Ingolstadt (Eichstätt)

Kritische Gespräche konstruktiv führen - Haufe Akademie (Berlin)

Überzeugend argumentieren und lösungsorientiert verhandeln - Dr. Klaus Watzin Kommunikationstraining (Regensburg)

Gastvortrag: "International Marketing in China - Intercultural challenges and solutions of a hidden champion in the energy sector" (in Deutsch) im Rahmen der Vorlesung "Marketing Management" von Prof. Patricia Kraft - Munich Business School (MBS)

Guest Lecture: Urbanisation and energy supply in the megacities in the P.R.China; "Intercultural differences: How to understand Chinese?"(in English), as part of preparation for the big excursion to China for Prof. Harald Pechlaner - Catholic University Eichstätt-Ingolstadt (KU)

Unternehmensführung: Hot Topics in Economics (in Deutsch) - Technische Hochschule Deggendorf (THD)

Asian Emerging Economies and Doing Business in the Asian Region (in English, partly online) - Technische Hochschule Deggendorf (THD) - Location Deggendorf and Pfarrkirchen (Euorpean Campus)

Betriebswirtschaftslehre 2 (in Deutsch) - Ostbayerische Technische Hochschule Regensburg (OTH)

International conference 31.05.2018, "China and the New Silk Road: Which consequences on the regional level?" Bozen, Italy - Eurac Research

Tagung 23.11.2018 "China und die neue Seidenstraße" München, Deutschland - IHK für München und Oberbayern

International Management - Doing business in Asia (in English, partly online) - Universität Regensburg (UR)

Betriebswirtschaftslehre 1 (in Deutsch) - Ostbayerische Technische Hochschule Regensburg (OTH)

International Week: Doing business in Europe/Germany (Seminar in English) - Shenzhen Technology University (SZTU) 深圳技术大学

Guest Lecture at "Strategic & International Management" of Professor Claudia Doblinger (in English) - Technische Universität München (TUM)

International Business: Doing business in China (in English, online) - Universität Tübingen (UT)

International Studies 2020: The impact of the covid-19 crisis on the world economy: The Asian Century - How Will The Silk Road Initiative Change Europe? (in English, online) - Management Center Innsbruck (MCI)

• Pechlaner, H., Thees, H., Manske-Wang, W., Scuttari, A. (2019). Local service industry and tourism development through the global trade and infrastructure project of the New Silk Road - the example of Georgia. The Service Industries Journal, Special Issue: The Silk Road and the Service Industries, 1-27. doi: 10.1080/02642069.2019.1623204

• Manske-Wang, W. (2016). Urbanisierung und Energieversorgung der Megastädte in China: Herausforderungen und Lösungsansätze - eine empirische Untersuchung. Wiesbaden: Springer-Gabler Verlag, 271 S

• Manske-Wang, W. (2020). Opportunities and Challenges of BRI for German SMEs: Analyses and Recommendations Based on a Cross-Cultural View. In: Pechlaner H., Erschbamer G., Thees H., Gruber M. (Eds.) China and the New Silk Road (pp. 155-163). Cham: Springer,-Nature Verlag. https://doi.org/10.1007/978-3-030-43399-4_15
• Manske-Wang, W. (2018). China im Wandel - Herausforderungen für das Standortmanagement von deutschen Unternehmen. In: Pechlaner, H.; Tretter, M. (Hrsg.): Keine Strategie ohne Verantwortung: Perspektiven für eine nachhaltige Standort- und Regionalentwicklung (pp. 131-145). Wiesbaden: Springer-Gabler Verlag.

• Pechlaner, H., Manske-Wang, W., Thees, H. (2018). Local service & destination development for a transit country - the example of Georgia and the New Silk Road. In Special Joint Conference: The Silk Road and the Tourism and Hospitality Industries. Almaty, Kazakhstan

Pechlaner, H., Manske-Wang, W., Thees, H. (2018, April). Local service & destination development for a transit country - the example of Georgia and the New Silk Road. Paper presented at 15th KIMEP International Research Conference, April 13-14, 2018, Almaty, Kazakhstan.

• Manske-Wang, W. (2020). Mühsamer Restart. Wie China seine Tourismusbranche wieder hochfährt, In Blog Covid-19 and Beyond, Eurac Research. https://blogs.eurac.edu/covid-19/restart-china-tourismusbranche/
• Manske-Wang, W., Pechlaner, H. (2020). Corona: Krönung Chinas zur Weltmacht? Die Maskendiplomatie Chinas und die neue Seidenstraße der Gesundheit, In Blog Covid-19 and Beyond, Eurac Research. https://blogs.eurac.edu/covid-19/china-seidenstrasse/

2005
DAAD-Award Winner for Foreign Students at the University of Regensburg -

2004 - present
Member of "Elitenetzwerk Bayern" -

1995
Graduate-Award Winner of Universities in Shanghai 上海市高校优秀毕业生 -

1994
Winner of the Shanghai Bao Steel Education Foundation Award 宝钢教育基金奖 -