April 09th 2019

Family Business Forum - Change of perspective and new insights

Productive exchange between science and practice in the World Café at the Entrepreneurial School®

Satisfied company representatives at the 4th Family Business Forum @ MCI. Photo: MCI
Satisfied company representatives at the 4th Family Business Forum @ MCI. Photo: MCI

For the fourth time, MCI and its Family Business Center (FBC) recently hosted the "Family Business Forum" in order to promote creative dialogue between family entrepreneurs on the one hand, and students and professors on the other. The focus was on changing perspectives, innovation, and professionalization.

In the format of a World Café, around 60 students from the English-language Master’s programs International Business & Management and Entrepreneurship & Tourism worked together with the entrepreneurs on topics such as corporate governance, internationalization, succession, innovation, growth, dealing with conflicts, entrepreneurship and entrepreneurial behavior. Entrepreneur Martha Schultz, Managing Director of the Schultz Group, sums up: "I am here for the first time and I am delighted at how well prepared the students are and how exciting the discussions and new insights are for all those involved." Both sides praised the diversity of the approaches and solutions that were proposed, all of which become visible through new perspectives and changes in perspective.

"As the Entrepreneurial School®, it is a primary concern of ours to understand the problems of the economy and to develop solutions together. I would like to thank all entrepreneurs who engaged in the challenging discourse with our students," sums up Anita Zehrer, head of the Family Business Center.

MCI would like to thank the following companies for their cooperation:

  • Claudia Berghofer, Adler Lacke
  • Andreas Duschl, Duschl engineers
  • Elisabeth Hauser, Hotel Stanglwirt
  • Andreas Kapferer, Deloitte
  • Felicitas Kohler, planlicht
  • Mario Morandell, Morandell
  • Susanne Neuhauser, Idealtours GmbH
  • Manfred Pletzer, Pletzer Group
  • Martha Schultz, Schultz Group
  • Wolfgang Sief, SIKO GmbH
  • Andrea Speckbacher, Eurogast
Mag. Susanne Crawford | Assistant & Project Manager Marketing & Communications
Mag. Susanne Crawford Assistant & Project Manager +43 512 2070 - 1526