MCI successful again with DGT Science Award at the ITB 2019

For the eighth time in a row, one of the renowned science awards goes to MCI Tourism – Presentation ceremony at the ITB in Berlin


MCI graduate Christina Mayr, M.A., won the coveted award for the category
MCI graduate Christina Mayr, M.A., won the coveted award for the category "Best work in eTourism" Photo: MCI

For the eighth time in a row, MCI Tourism has won one of the prestigious DGT science awards at the ITB in Berlin. MCI graduate Christina Mayr, M.A., won the coveted award for the category "Best work in eTourism", which is traditionally presented on the first day of the world's largest ITB tourism trade fair. On the evening of 6 March 2019 in Berlin, Christina Mayr, M.A. was honored for her master thesis, which deals with online customer reviews. Once again, MCI Tourism cemented its reputation as one of the leading tourism schools in the German-speaking world.

Christina Mayr, MA, a graduate of the MCI Master's program "Entrepreneurship & Tourism", impressed the DGT jury with her work "Consumer Ratings and Brand Trust - The Role of Review Valence, Reviewer Expertise und Review Depth". She won the 1,000 Euro prize in the category "Best work on eTourism".

"Dealing with online review portals especially is of high relevance for the industry, and Ms. Mayr has made a very successful contribution to this discussion with her work," says Prof. Hubert Siller, Head of MCI Tourism.

Dr. Tanja Hörtnagl, board member of the DGT and responsible for up and coming academics, praised particularly the methodological approach, as well as the relevance of the topic for the practice: "Ms. Mayr has chosen a highly relevant and exciting topic, and investigated it using innovative methods. Her work is not only relevant from a practical point of view, but is also a successful contribution to scientific research on this topic. "

The German Tourism Society (DGT e.V.) annually awards the DGT science prize at the ITB for outstanding theses of tourism programs. In 2019, the prizes were awarded for the 25th time.

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