MCI study: Tourism awareness in Tyrol

Tyrolians consider tourism important. This view is demonstrated in a representative study conducted by the MCI's Tourism Department. Subsequent to the last study of this kind which was carried out more than 20 years ago, 1,500 Tyroleans aged 16 and over were interviewed by telephone in the first half of 2019 about their attitude to tourism. Ninety-eight percent of those questioned consider the economic importance and significance of tourism to be high. Ninety-two percent see tourism as an important employer, while sixty-seven percent also consider tourism to be an attractive employer.

Further results of the study:

https://www.ttr.tirol/tourismusforschung/forschungsprojekte/tourismusbewusstsein-tirol

The survey carried out on behalf of the province of Tyrol, provides the basis for the further development of the province's tourism strategy, the so-called "Tyrolean Way". Since previous studies have shown that the economic and spatial proximity of people has an effect on their tourism awareness, the evaluation took into account the tourism intensity of the residential communities - calculated according to overnight stays per inhabitant.