July 08th 2021

MCI Professorship awarded to Sabrina Schneider

The Entrepreneurial School® awards the professorship to Dr. Sabrina Schneider.

MCI Professorship awarded to Sabrina Schneider. ©MCI
MCI Professorship awarded to Sabrina Schneider. ©MCI

With her impressive expertise and extensive international experience, Sabrina Schneider has recently joined the MCI's dynamic research & teaching staff and will strengthen the MCI Department of Business & Management in particular. In recognition of her dedicated achievements in research, teaching and academic transfer, the MCI has awarded her the title of Professor.

After completing her Master's degree in Strategic Project Management in Scotland, Sweden and Italy, she spent research periods in Spain, Denmark and New Zealand.  Sabrina Schneider then obtained her doctorate at the EBS University of Economics and Law in Business Model Innovation in Oestrich-Winkel, Germany. After completing her Master's degree in Strategic Project Management in Scotland, Sweden and Italy, she spent research periods in Spain, Denmark and New Zealand.  Sabrina Schneider then obtained her doctorate at the EBS University of Economics and Law in Business Model Innovation in Oestrich-Winkel, Germany. Her area of expertise includes the strategic impact and potential of digital technologies in business and society which is shaped by her numerous international experiences and activities in economy. She gained this experience in the private sector, where she worked for several years in the banking sector. Eventually, she returned to the world of academia and established her own department of technology management at the University of Kassel, which she has headed for the past five years.

In her inaugural lecture at MCI, entitled "Strategy & Innovation in the Digital Age: The Agency of Technologies", UAS Prof. Dr. Sabrina Schneider addressed the opportunities and challenges of using smart technologies for business and society. These technologies have already taken over tasks from humans in many areas and can mostly perform them more efficiently and effectively. Using the legal tech industry as an example, she addressed several areas where deployed technologies are having an increasing impact. While some technological developments and tools only support people in their work, others already make decisions independently with far-reaching consequences. The question of whether societies today are already prepared to trust technologies based on artificial intelligence was also critically analyzed on the basis of the current state of research. Here, Schneider also highlighted relevant areas of discussion on responsibility for actions and decisions through technologies, ethical boundaries, implications for job design and leadership responsibility, and new business models. She concluded her inaugural lecture with an outlook on her future research and teaching activities at MCI in the thematic field of strategy and innovation: the further development of the target image of digital business strategies and the design of the transformation journey.

 "I am very happy to now be a part of the MCI team, to continue my research and to pass on knowledge to my students," Schneider said.

MCI Rector Andreas Altmann presented the certificate of appointment as UAS Professor in a ceremony together with the Chairman of the University Board Univ. Prof. Dr. Franz Pegger and Department Head UAS Prof. Dipl.Kfm. Bernd Kirschner, who gave a moving eulogy.

Share article

Contact
Mag. Susanne Crawford | Press & Project Management Marketing & Communications
Mag. Susanne Crawford Press & Project Management +43 512 2070 - 1527