Instagram and LinkedIn with strongest hits
MCI can once again report good news: The latest study by BuzzValue, one of Austria's leading agencies for social media monitoring, research & analytics, confirms MCI | The Entrepreneurial School® top position in this field.
Last year, MCI counted roughly 42,270 likes, shares and comments on all social media channels surveyed. This means that MCI outperforms all Austrian universities of applied sciences and, in a relative comparison (taking into account the number of students), many universities in Austria.
"The intensive efforts of recent years are proofing to be succesful. With our social media channels, we offer our target groups access to exciting news, studies, jobs, projects & entertainment. However, the great growth figures in no way deter us from constantly improving our service and quality standards", explains Daniel Obernosterer, Head of Marketing & Communications at MCI.
The analysis by BuzzValue impressively shows that LinkedIn and especially Instagram are gaining in importance in university communications. This trend is also evident at the MCI, although YouTube, Facebook and Twitter are also showing continuous growth.