WK Tirol Research Award for MCI Alumnus

For 25 years, the Economic Chamber Tyrol has been awarding the Research Prize for outstanding dissertations as well as diploma and master's theses to students of MCI | The Entrepreneurial School^®, the University of Innsbruck and the FH Kufstein. The prize is awarded to theses that stand out for their high benefit for society, their degree of innovation and their significance for Tyrol.

This year, Jonas Lehmann, a graduate of the International Business & Management program at MCI, was able to convince the jury with his excellent master's thesis in the category "Business and Social Sciences".

His master's thesis "Mobility as a Service - Requirements from the perspective of potential users" examined the requirements of Generation Y for mobility services in Tyrol. He interviewed potential users and providers of mobility services, and found out that the requirements of both coincided in several points. For example, he said, both sides considered digitization of as many processes as possible to be very important, as well as the improvement of public transport in general. An app could be the key here: "Each mobility provider usually has its own app for its customers, which is why you often need several apps to use all the offers in a region. However, the survey showed that one app that provides all mobility offers from one source could be significantly easier to use," explains Jonas Lehmann.