When AI Meets Education

Artificial intelligence as a learning boost: our new approach to teaching

Artificial Intelligence is not only transforming the economy – it’s revolutionizing education. At the Department Business & Management, we demonstrate how digital technologies can be applied meaningfully and practically in teaching. A current example is our new video on “Guidelines for the Use of (AI-Enabled) Tools” (access for students), produced using the AI-powered platform Synthesia.

From Theory to Interaction: Making Knowledge Tangible with AI

Where static PDFs and traditional guides were once the norm, we now employ dynamic, AI-enhanced learning formats to support students more effectively.

Especially when it comes to study-relevant information – from learning objectives and exam formats to organizational processes – presenting content clearly and engagingly is crucial.

"In addition to teaching how AI-powered solutions can be applied in business, we also use AI tools specifically optimized for teaching to offer our students an innovative learning experience," explains Prof. Priv.-Doz. Michael Razen, PhD, Head of Department & Studies. "This approach not only opens up new didactic possibilities but also strengthens our students’ media and digital literacy."

More than a Video: A Statement for Modern Education

The video produced with Synthesia exemplifies our commitment to not just teaching about innovative technologies but actively using them. The platform allows us to create high-quality learning videos with virtual avatars – precise, multilingual, and always updatable. This ensures that key content is conveyed not only clearly but also in a sustainable way.

Digital Transformation Requires New Learning Formats

Whether in the bachelor's programs Business & Management, Business & Management for Professionals, or the master's program International Business & Management, topics such as digital transformation, data literacy, and artificial intelligence form a core foundation of our curricula.

Experiencing Learning Anew – With Tools of Tomorrow

Our vision is clear: we aim not only to convey knowledge but to inspire students to engage actively with future-oriented topics. Digital tools, like our Synthesia video, are not a gimmick but an integral part of a holistic teaching strategy – innovative, interactive, and on par with the next generation of business experts.