Artificial Intelligence is not only transforming the economy – it’s revolutionizing education. At the Department Business & Management, we demonstrate how digital technologies can be applied meaningfully and practically in teaching. A current example is our new video on “Guidelines for the Use of (AI-Enabled) Tools” (access for students), produced using the AI-powered platform Synthesia.
From Theory to Interaction: Making Knowledge Tangible with AI
Where static PDFs and traditional guides were once the norm, we now employ dynamic, AI-enhanced learning formats to support students more effectively.
Especially when it comes to study-relevant information – from learning objectives and exam formats to organizational processes – presenting content clearly and engagingly is crucial.
"In addition to teaching how AI-powered solutions can be applied in business, we also use AI tools specifically optimized for teaching to offer our students an innovative learning experience," explains Prof. Priv.-Doz. Michael Razen, PhD, Head of Department & Studies. "This approach not only opens up new didactic possibilities but also strengthens our students’ media and digital literacy."
More than a Video: A Statement for Modern Education
The video produced with Synthesia exemplifies our commitment to not just teaching about innovative technologies but actively using them. The platform allows us to create high-quality learning videos with virtual avatars – precise, multilingual, and always updatable. This ensures that key content is conveyed not only clearly but also in a sustainable way.
Digital Transformation Requires New Learning Formats
Whether in the bachelor's programs Business & Management, Business & Management for Professionals, or the master's program International Business & Management, topics such as digital transformation, data literacy, and artificial intelligence form a core foundation of our curricula.
Experiencing Learning Anew – With Tools of Tomorrow
Our vision is clear: we aim not only to convey knowledge but to inspire students to engage actively with future-oriented topics. Digital tools, like our Synthesia video, are not a gimmick but an integral part of a holistic teaching strategy – innovative, interactive, and on par with the next generation of business experts.
AI-based learning formats make knowledge vivid, interactive, and contemporary © Pixabay
Using tools like Synthesia strengthens students’ digital and media skills © Pixabay
Business & Management for Professionals | Bachelor
Business & Management | Bachelor
International Business & Management | Master
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