Creating Impact with Your Message

Our students learned how to formulate topics clearly and precisely during an inspiring guest lecture

At the second guest lecture of the spring semester, we welcomed our guest speaker Virginia Eggler. Virginia is no stranger to the MCI, she completed her bachelor's in Industrial Engineering & Management and her master's in International Business & Management at MCI.

Virginia now works in Research & Development at Mercedes-Benz AG in Sindelfingen. In her role as assistant to the “Head of MB.UX & Base Layer”, she provides support in day-to-day operations and strategic topics. During the guest lecture, she gave us exciting insights into her areas of activity and individual career steps. Having started out in strategy consulting, Virginia's main tasks now include driving forward and implementing strategy projects in the in-car software environment. In meetings with decision-makers, it is important to formulate challenges and solution options precisely and clearly. The profile of industrial engineers as “interface professionals” clearly comes to the fore here: they do persuasive work, mediate between specialist departments and prepare decisions.

During her talk, Virginia shared valuable tips and strategies that she uses specifically for preparing important decisions. Once these are internalized, they become second nature. As meetings usually offer little room for detailed presentations, a structured and well thought-out approach is crucial. It is particularly effective to wrap topics in stories - a tried and tested method of making them stick in people's minds. Emotions play a central role here in order to engage listeners in a targeted manner and to convince them in the long term. Virginia repeatedly emphasizes a key principle: thorough preparation and a good synthesis are the key to success!

Virginia's recipe for success? "Find the place where you can fully develop your strengths. For example, I feel most comfortable when I can exchange ideas with passionate experts who are passionate about their topic and take on the role of mediator in order to create a synthesis from different perspectives."

Dear Virginia, thank you very much for your exciting talk! We hope to welcome you back to MCI soon.