Service Design


Who we look for

This workshop is designed for entrepreneurs and (young) executives in business, administration, politics, and culture. It is also appropriate for instructors and teachers.

What we offer

In many companies around the world, service design and design thinking are used as customer- or user-oriented innovation approaches. Service design can be applied to existing products and services to develop these further and to problematic or new concepts to prepare them for the market.

This hands-on workshop provides a two-day intense introduction to the service design process, related methods and tools, as well as many case studies from practice. You will acquire the fundamentals of service design based on a variety of tasks to be completed in small teams. Methods and tools will thus not only be discussed theoretically, but immediately applied to your individual projects.


Introduction to service design fundamentals and the design process

  • Design research: contextual inquiry and participant observation
  • Illustration of target groups and product-service systems by use of characters and system maps
  • Visualization of experiences by use of current-state and future-state (customer) journey maps
  • Methods of generating and evaluating ideas: 10 and 10 and the ideas portfolio
  • Designing internal (backstage) processes by use of the service blueprint and Business Model Canvas
  • International case examples from practice


Marc Stickdorn
Marc Stickdorn is the founder and CEO of More than Metrics, Innsbruck. He holds a business administration degree and acts as a service design and innovation consultant to international companies. He is also a speaker at international conferences.

Short Facts
  • Date(s) and time: 2-day workshop on April 23 and 24, 2018 from 9 am to 5 pm
  • Location: MCI, Universitaetsstrasse 15 or facilities close-by
  • Fee: 720 euros excl. VAT / 864 euros incl. VAT

Register Now

 Victoria Lettenbichler | Program management
Victoria Lettenbichler Program management +43 512 2070 - 2102

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