April 07th 2014

MCI wins the DGT Science Prize 2014

Major distinction for MCI Master’s thesis in Tourism

Following its successful performances in 2012 and 2013, MCI Management Center Innsbruck again made a big impression at the ITB in Berlin: Sandra Voscort, a graduate of the MCI Master’s program in Entrepreneurship & Tourism, won the prestigious ITB Science Prize in the Best Practical Work category. She performed an ethnographic study in a German theme park to obtain qualitative data on the individual visitor experience as a basis for service quality optimization in the park. “That is a great distinction for Sandra Voscort and also a fine form of recognition for the MCI,” says a delighted Hubert Siller, head of Tourism at the MCI.

The DGT Science Prize is awarded annually by the German Society for Research in Tourism (DGT).

Mag. (FH) Ulrike Fuchs
Marketing & Communication
+43 512 2070-1510