Renowned Catholic University of Eichstätt-Ingolstadt confers qualification as a professor on MCI Professor Anita Zehrer

With entrepreneurship in tourism forming the center of her academic oeuvre, MCI Professor Anita Zehrer completes her habilitation at Ingolstadt School of Management

The Management Center Innsbruck is pleased to announce an academic achievement of special significance: MCI Professor Dr. Anita Zehrer has recently been able to complete her habilitation at the renowned Catholic University of Eichstätt-Ingolstadt with the project “Entrepreneurship in Tourism – An Investigation of the Entrepreneurial Behavior of Service Companies Using the Example of Tourism”. To habilitate, or to receive ones venia docendi, which is the authorization to teach at universities, is internationally recognized as the highest academic achievement.

Anita Zehrer now acts as professor as well as deputy head of faculty at Management Center Innsbruck. Between 2007 and 2015 she functioned as deputy head of the MCI Department for Tourism. In 2010 she was Fulbright Professor at the College of Charleston, South Carolina, and in 2012 she received a research fellowship of the University of Queensland, Australia. Since 2013 Zehrer has been Adjunct Professor at the University of Canberra, Australia. She now holds teaching assignments in Austria as well as abroad.

Anita Zehrer is the author of numerous publications, reviewer for renowned tourism journals as well as editorial board member of Anatolia, the Journal of Travel Research, the Journal of Vacation Marketing, Tourism Analysis, Tourism Review, and the Journal of Hospitality and Tourism Management. Since 2009 she has functioned as board member and since 2012 as Vice President of the Deutsche Gesellschaft für Tourismuswissenschaft (DGT). In addition Anita Zehrer has been active as a member of the tourism advisory board for the Federal Ministry for Economic Affairs and Energy (BMWi) in Berlin since 2014.

Her research interests include entrepreneurship and leadership, family-owned businesses, consumer behavior, service experience and service design, tourism epistemology as well as education and training in the tourism sector.

MCI Rector Andreas Altmann happily announces: “The faculty council made the unanimous decision to award Anita Zehrer with the venia legendi in business administration. On behalf of the entire MCI team I wish to congratulate Professor Zehrer on this important achievement!”

CV Dr. Anita Zehrer



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