December 05th 2016

MCI graduate Julia Wäger awarded the 2016 Science Prize

The Science Prize of the Tyrolean Economic Chamber for innovative master theses in tourism: CRS measures create a competitive advantage for smaller and middle-sized hotel businesses

The tourism department of Management Center Innsbruck (MCI) is elated. Julia Wäger, graduate of the Tourism & Entrepreneurship study program, has recently been awarded the coveted trophy of the Tyrolean Economic Chamber. Her master thesis covering the influence of CRS activities on the purchase decisions of consumers in small and middle-sized hotel businesses convinced in every way. The jury lauded the high level of innovation of her thesis and emphasized its practical relevance.

In her thesis Julia Wäger argues that Corporate Social Responsibility (CSR) in Austrian hotel business is becoming increasingly relevant to purchase decisions and contains a co-determining competitive factor. Therefore, ecologically and socially responsible action represents a goal for the businesses involved. Julia Wäger emphasizes that the conclusions of her research result in practical recommendations for hotel businesses and are transferable to small und middle-sized businesses in Tyrol.

“Both the scientific quality of the master thesis and the presentation and reflection on the results are exemplary,“ her academic advisor, MCI Professor and Deputy Head of the Academic Council, Anita Zehrer commends. “I congratulate Ms. Wäger on her successful thesis, which will find recognition in the hotel industry as well as all medium-sized businesses.”

Since 1997, the Tyrolean Economic Chamber Science Prize has been awarded to exceptional master theses and dissertations that exhibit a high level of innovation and immediate applicability to small and middle-sized businesses of the Tyrolean economy.

MCI Rector Andreas Altmann believes the prize to perform the important function of securing the Tyrol business location: “To build a bridge between science and business is one of the main goals of Management Center Innsbruck. I would like to thank the Tyrolean Economic Chamber and, in particular, their president Jürgen Bodenseer, PhD for this valuable initiative.“

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