February 21st 2017

Future|Business – Renowned Austrian Economic Chambers prize goes to MCI graduate

Christina Komuczki, graduate of the Master’s degree course in International Business & Management, was awarded the Austrian Economic Chambers prize for her outstanding thesis about multi-channel marketing.

MCI – especially the Business & Management department – is delighted by the news: Christina Komuczki, who successfully completed her part-time Master’s degree course in International Business & Management last year, was awarded the popular Zukunft|Wirtschaft (Future|Business) scholarship by the Austrian Economic Chambers for her Master’s thesis titled “Cannibalization of the Online and Offline Channels in the Jewelry Industry”.

Komuczki’s master thesis discusses different distribution channels and addresses in particular the challenge of integrating online marketing into a multi-channel strategy exemplified by the jewelry industry. Her thesis, which is based on a case study, stands out not only due to its high practical and scientific relevance, but also due to its excellent application of data analysis. Thesis advisor and MCI Professor Claudia Brauer praises her work: “In her Master’s thesis, Miss Komuczki tackles a rather new research topic. The results and conclusions are of great interest to both practitioners and researchers.” Bernd Kirschner adds: “This is an exemplary piece of work by a committed student – I can only congratulate.”

An expert jury consisting of professors, economists and employees of the Austrian Economic Chambers assessed a total of 60 submissions with respect to their quality. The evaluation criteria included topicality, focus, integrity, results, and practical relevance. Further aspects considered were the structure and coherence of the works and their methodological procedure. The three best works were each awarded the Zukunft|Wirtschaft scholarship.

Since 2014 the Austrian Economic Chambers have annually awarded the Zukunft|Wirtschaft scholarship for outstanding scientific papers written by students or graduates of Austrian universities in the fields of law, social sciences, and economy. Submissions may include diploma and master theses as well as dissertations which address a business or location-specific topic. The works should focus on the current conditions of the business community and business activities and their improvement.

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Mag. (FH) Ulrike Fuchs
+43 512 2070-1527

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