March 30th 2017

Brilliant South Tyrolean Economic Forum featuring Snowden’s lawyer Robert Tibbo and The North Face® founder Hap Klopp

The completely sold-out South Tyrolean Economic Forum, with the topic of “The Digital Challenge”, inspired leading figures from Italy, Austria, and Germany

The high-quality program of the 13th South Tyrolean Economic Forum attracted 400 renowned guests to Brixen, not only to participate in interesting lectures, but also to seize the opportunity for an exchange of ideas. In addition to the international program, the event also offered the unique opportunity to make and maintain contact with decision makers from Italy, Germany, and Austria.

Following the welcome address by South Tyrol’s Governor and Economic Minister Arno Kompatscher, lecturers from all over the world presented an interesting program which, this year, was dedicated to the complex digital challenges faced by the business world and society. International experts highlighted the topic from different perspectives:

Robert Tibbo, human rights advocate and accomplice in the escape of whistleblower Edward Snowden, discussed an extreme form of digital communication and spoke of (moral) courage as well as the unusual ways by which he was able to help his clients flee from the danger zone.

Hap Klopp, founder of the global brand The North Face®, talked about dissatisfaction, creative thinking, and good timing as his success factors. From his point of view, the most important innovation of the past years has been a new form of innovation, namely open innovation and the delight in bringing together know-how from different disciplines.

Christian Liensberger, a South Tyrolean employee at Microsoft, Seattle, heads the team that is responsible for the development of the digital assistant Cortana. He expects virtual digital assistants to present a revolution comparable to that of the Internet itself. Already today, 100 million people use Cortana at least once a month.

Silvia Vianello, internationally experienced expert in digital marketing and professor at the renowned SDA Bocconi University School of Management, critically dealt with new technologies, whose application may at times be tricky. If employees are not sufficiently trained, new technologies can cause more costs than benefits.

The event was hosted by Management Center Innsbruck in collaboration with the publishing company business bestseller, the Südstern network for South Tyroleans abroad, and the Südtiroler Sparkasse foundation.

The next South Tyrolean Economic Forum will take place on Friday, March 16, 2018.

Further information:

Press contact
Mag. (FH) Ulrike Fuchs
+43 512 2070-1527