2017 TOURISSIMUS Award goes to MCI

Management Center Innsbruck has once again been ranked as the best Austrian university for management and entrepreneurship in tourism, with Lena Hüttl and Moritz Busch as the award winners

Each year, the prestigious Austrian Society of Applied Research in the Tourism and Leisure Industry (ÖGAF) gives the TOURISSIMUS Award to Austrian universities that are exceptionally successful with their tourism research. Just as in previous years, the tourism courses of the Entrepreneurial School^® were able to also win the 2017 TOURISSIMUS Award. The excellent academic papers of its graduates, which were assessed in several categories, earned MCI the popular prize.

MCI achieved first place with Lena Hüttl in the Sustainability category and Moritz Busch in the Cities & Destinations category.

• Lena Hüttl excelled with her thesis “Managing sustainable destination development”, in which she addresses the question of how a destination can control the implementation of sustainable development strategies.
• In his paper “Destination brand image: independent factor or subject to the service providers’ influence” Moritz Busch deals with the question of in how far service provider experience within a destination influences the consumer-specific brand image of a respective destination.

The two outstanding papers laid the foundation for MCI to achieve first place, shared with the Salzburg University of Applied Sciences. The submitted papers were evaluated in three different categories: Tourist Industry, Cities & Destinations, and Sustainability.

“To be ranked as the best university within the framework of the TOURISSIMUS Award is another huge success for the MCI tourism team. On this note, I would like to congratulate the successful award winners,” Professor Hubert J. Siller, head of the MCI Department of Tourism Business Studies, emphasizes.

Press contact
Mag. (FH) Ulrike Fuchs
+43 512 2070-1527
ulrike.fuchs@mci.edu