May 12th 2017

Claudia Brauer receives MCI professorship

The Entrepreneurial School®, Innsbruck honors Dr. Claudia Brauer with the title of Professor

In appreciation of her achievements in research and teaching, as well as of her exemplary translation of research results into practice and her consequent contribution to the development of the university sector, Management Center Innsbruck (MCI) recently conferred the title of Professor to Dr. Claudia Brauer.

Claudia Brauer is a management expert with specialization in the fields of online marketing, e-commerce, web analytics, as well as social media marketing and analytics. After her graduation from the Harz University of Applied Sciences with a focus in management accounting and finance, she did a doctorate in Business Informatics at the Vienna University of Economics and Business. After completing her studies she worked at the Vienna University of Economics and Business, the University of Applied Sciences for Management and Communication, and the University of Jena as well as taught at the IMC University of Applied Sciences, Krems and the University of Applied Sciences Campus, Vienna.

Since 2013, Claudia Brauer has been working full-time in research and teaching for MCI and made substantial contributions to the development of the Department of Business and Management as well as the Entrepreneurial School® itself.

Her profound scientific qualifications and excellent teaching skills became apparent also in her inaugural address on the topic of “Social media monitoring: state of the art and trends of development”, which Brauer recently held in the presence of her family, companions, colleagues, and students. Under the heading of “Big data” her talk revealed options and opportunities for companies to collect, analyze, and interpret data on monitoring social media activities. Afterwards, MCI Rector Andreas Altmann and Professor Franz Pegger, Head of the Academic Council, handed over the certificate of appointment.

Press contact
Dr. Peter Schwazer
+43 512 2070-1510