July 24th 2020

MCiT Insights - Part 1: Flying high on social media with Daniel Celeschi

In our two-part interview series, our Master’s student takes us on a journey through the world of social media.

Daniel Celeschi the expert for LinkedIn, YouTube, Podcast & Co. Fotocredit: MCI
Daniel Celeschi the expert for LinkedIn, YouTube, Podcast & Co. Fotocredit: MCI

On his social media channels "mindhack2go" on the subject of personal development, Daniel Celeschi shares tips & tricks for a better life with his numerous followers. In the interview he gives insights into his first attempts, reveals how he made it into the podcast charts and shares his plans for the future.

When did you discover your affinity for social media?

When I created my first own social media network, a chat room for my class, where we chatted in the evenings and exchanged different things. I was twelve or 13 years old at the time. I was also active on YouTube before that. From 2012 to 2015 I created videos for a computer game. Since 2018, I've been making YouTube videos on the same topics that I cover in my podcast.

You have just addressed your YouTube channel mindhack2go with the slogan "For a better life". What exactly can we imagine under this slogan?

The idea came up when I was looking for an internship in my sixth semester. I wanted to gain a competitive advantage over other applicants in my industry. That's when I thought I'd make a YouTube channel again. Since I generally like to deal with the topic of personal development, I wanted to do something along these lines. In the end, it turned into short animated videos in which I presented a little tip that helps to improve your own life.

In 2020 you started your own podcast series. What was your ambition here?

At the end of 2018 I shut down the YouTube channel. In 2020 there was more time for me and I wanted to do something in that direction again. Since podcasting as a medium had been on my list of interests for quite some time and I found the topic of personal development suitable for this, one thing led to another. Due to the YouTube channel, the appropriate branding was also already in place.

How much effort is behind the production of a podcast?

Probably much more than one might think at first. I'm always surprised how long I actually work on a podcast episode before it can be released. Every now and then you have to re-record parts. That takes time. Also the planning, audio editing as well as the creation and uploading of graphics is time-consuming. That can quickly mean several hours of work for a result that is only a few minutes long.

With the fourth episode of your podcast, you made it to number 14 on the Apple Podcast Charts in the self-improvement category. How do you feel about such a success?

In this case it didn't surprise me that much, since I recorded this episode with our professor Christian Ploder. I knew the episode would get more attention, especially from my friends and colleagues. Of course Apple notices this when suddenly more listeners than usual come together. But I was extremely surprised that my entire podcast even climbed to 5th place in the same category. To this day I still don't quite know how I managed that. But I was really happy about it.

How do you define success for yourself personally?

I also discussed this topic with Prof. Christian Ploder in my podcast. Basically, success for me is that you achieve something that you want to achieve. I'm not so much interested in measuring success in monetary terms alone, but also in other factors. For example, it is important to me that I have fun on the way there, that I see fulfillment in my job, that I am happy. I am a person for whom not only the result counts, but also the way there. I do not want to waste a minute here on earth.

Where else should your personal success story lead you?

I want to go on the big stages of the country. I love holding presentations. In school, I was the one kid who enjoyed presenting. This has continued until today, otherwise I would never have made YouTube, podcast etc. Sooner or later I would like to write a book and pass on the contents I deal with in the podcast and then also in the book to many people on the stages.

Thanks a lot for these exciting insights, Daniel!

Prof. Dr. Peter J. Mirski | Head of Department & Studies Bachelor's program Management, Communication & IT
Prof. Dr. Peter J. Mirski Head of Department & Studies