As part of the course "Digital Project Management & Practice Project", Business Administration Online students were given the opportunity to work with the Austrian Red Cross to find ways to increase donations in goods and food, as well as ways to generate more volunteers. The project partner gave the students the freedom to choose what they wanted to focus on in the project. The result was a total of 17 projects with different focuses: Survey of general attitudes towards non-monetary donations, influence of spatial distance on donation behavior, identification of appropriate marketing activities, attitudes towards volunteering among retirees, to name just a few.The goal of the course is, on the one hand, for the students to apply what they have learned so far in the context of an NPO project and to further develop their digital project management skills. In addition to their technical expertise, the students were also able to apply and expand their skills in the area of research methods.
In the various projects, the students were able to gain the following insights, among others:
Why is responsible management important?