September 26th 2023

A world champion for the premium manufacturer: Dominik Landertinger is HELLA's new cooperation partner

New brand ambassador for HELLA, partner company of the dual bachelor's program Smart Building Technologies and Austria's market leader for sun, light and weather protection systems

Dominik Landertinger, founder of Landertinger Performance, and Andreas Kraler, managing partner of the HELLA Group, decide to work closely together. © HELLA
Dominik Landertinger, founder of Landertinger Performance, and Andreas Kraler, managing partner of the HELLA Group, decide to work closely together. © HELLA

Dominik Landertinger, biathlon world champion, four-time Olympic medalist and five-time World Cup medalist, is now a partner of the East Tyrolean company based in Abfaltersbach.

Landertinger, one of the most successful Austrian Olympians, is now using his professional know-how from over 20 years of competitive sports as an entrepreneur: in 2021 he founded "Dominik Landertinger Performance". With his team, he offers performance diagnostics and training planning for amateur athletes and top athletes in addition to a manager program for stress management and concepts for occupational health care.   

The qualified mechanical engineer and trainer will be available to HELLA employees as an identification figure and prominent contact person on the topics of occupational health care, executive coaching and employer brand. Last week, he was a speaker at an executive conference with over 70 participants from nine countries.   

"Dominik Landertinger already inspired me during his time as an active athlete: His endurance, his focus and his irrepressible will to succeed were an inspiration to me. I am very pleased to be able to win him as a cooperation partner for us, because for me, he embodies the HELLA values of reliability, handshake quality and high quality standards like no other," says Andreas Kraler, Managing Partner of the HELLA Group.

Landertinger also chose the cooperation with the HELLA brand for a good reason: "Deeply rooted in Austria, we have both been able to celebrate international successes with perseverance. I'm delighted to become part of this success story as a brand ambassador," says Landertinger, who is also involved as an expert with Austrian broadcaster ORF, giving the company additional TV exposure during biathlon broadcasts. 

With this cooperation, HELLA continues its series of long-term partnerships in biathlon sports: After HELLA was the main sponsor of the IBU Biathlon Youth and Junior World Championships in Obertilliach in 2021, the sun protection manufacturer has been supporting the Ski Austria biathlon team since the summer of 2021 and is the team sponsor of all biathlon squad athletes, from youth to the coaching team to the World Cup elite. The cooperation between HELLA and Dominik Landertinger will initially run for three years.

With the kind support of © HELLA

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About our Partner Company

HELLA is one of Europe's leading suppliers of sun, light and weather protection systems for buildings with headquarters in Abfaltersbach (East Tyrol). 1,300 employees generated sales of 217 million euros worldwide in 2022.

The product portfolio includes coordinated exterior and interior shading solutions, security systems and corresponding electronic controls. HELLA pursues a premium strategy and supplies products and services from a single source.

Since 2021, HELLA has supported the comprehensive practice-oriented training of students as a partner company of the dual bachelor's degree program "Smart Building Technologies" in the field of sun and weather protection technology.