Innovation, Entrepreneurship & Marketing

Innovation Management & Ecosystems

  • Corporate innovation processes & innovation ecosystems
  • Future-oriented methods of innovation management
  • Business model innovation
  • Strategic innovation patterns & performance of innovation systems
  • Support programs & instruments of public technology & innovation policy

Entrepreneurship & Business Development

  • Entrepreneurial behavior & decision making
  • Startups & Ecosystems
  • Platform business & digital business models
  • Business model transformation & organizational development
  • Entrepreneurial finance

Marketing, Communication & Digital Analytics

  • Brand management, advertising impact & consumer behavior
  • Mobile, social & e-commerce
  • Online marketing, social media marketing & influencer marketing
  • Digital business models & e-sports
  • Big data: digital analytics, social media analytics, mobile analytics

Behavioral Finance & Decision Making

  • Analyzing individual and organizational decision making
  • Identifying and structuring of objectives
  • Strategies to correct possible biases in decision-making behavior
  • Analytics of business decision processes
  • Analyzing individual decisions and their aggregate implications on financial markets
  • Critical evaluation of financial market regulations
Bernd Kirschner
Prof. Dipl.-Kfm. Bernd Kirschner Head of Department & Studies

If you have any questions regarding this research area, please contact us:
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Bernd Kirschner
Prof. Dipl.-Kfm. Bernd Kirschner Head of Department & Studies
Gabriela Leiß
FH-Prof. Dr. Gabriela Leiß, MBA Professor and Study Coordinator Human Resources, Organizational Development & Change +43 512 2070 - 3136
Stephan Schlögl
FH-Prof. Dr. Stephan Schlögl Senior Lecturer +43 512 2070 - 3535
Thomas Stöckl
FH-Prof. PD Dr. Thomas Stöckl Deputy Head of Department & Studies
Antje Bierwisch
FH-Prof. Dr. rer. pol. Antje Bierwisch Senior Lecturer +43 512 2070 - 4233
Benjamin Massow
Benjamin Massow, B.Sc., M.Sc. Lecturer +43 512 2070 - 3924
Peter Schwazer
Dr. Peter Schwazer Lecturer +43 512 2070 - 3134
Claudia Brauer
FH-Prof. Dr. Claudia Brauer Professor +43 512 2070 - 3139
Walter Moriel
FH-Prof. Ing. Dr. Walter Moriel Professor +43 512 2070 - 3131
Johannes Siebert
FH-Prof. PD Dr. habil. Johannes Siebert Professor +43 512 2070 - 3138
Lucas Huter
Lucas Huter, BA MSc MA Teaching & Research Assistant +43 512 2070 - 3121
Moritz Mosenhauer
Moritz Mosenhauer, MSc Lecturer +43 512 2070 - 4234
Oliver Som
FH-Prof. Dr. Oliver Som Professor +43 512 2070 - 3132

Digital Innovation Hub West (DIH West)
2019 - 2022

Project Lead:
FH-Prof. Dr. Oliver Som

Benjamin Massow, B.Sc., M.Sc.

Juliana Pattermann, BA MA

The DIH West aims to support SMEs in Western Austria in the process of digital transformation. Further, it aims to strengthen these companies' innovation potential by providing them with institutionalized access to the know-how of research institutions through various activities. In accordance with the needs of SMEs in Salzburg, Tyrol and Vorarlberg, the DIH West focuses on the following application areas: Industry 4.0 for manufacturing companies, and e-services for companies in the tourism, trade, and commerce industry. The activities of the DIH West concentrate on information, individual counselling, further education, thematic networking of SMEs and research institutions through working groups, and the transfer of research results into standardized services such as guidelines, modular systems, etc. These services will be accompanied by individual coaching and support measures as well as access to the relevant infrastructure of the research institutions. The DIH West consists of region-specific agencies, interest groups, and research institutions from Salzburg, Tyrol, and Vorarlberg, which contribute their respective expertise in order to support SMEs.

Project homepage:

  • Siebert, JU., Kunz, R. (2016). Developing and Validating the Multidimensional Proactive Decision-Making Scale. Special Issue „Behavioral Operations Research“ in European Journal of Operational Research, 249(3) 2016, 864-877.

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