Innovation, Entrepreneurship & Marketing

Innovation Management & Ecosystems

  • Corporate innovation processes & innovation ecosystems
  • Future-oriented methods of innovation management
  • Business model innovation
  • Strategic innovation patterns & performance of innovation systems
  • Support programs & instruments of public technology & innovation policy

Entrepreneurship & Business Development

  • Entrepreneurial behavior & decision making
  • Startups & Ecosystems
  • Platform business & digital business models
  • Business model transformation & organizational development
  • Entrepreneurial finance

Marketing, Communication & Digital Analytics

  • Brand management, advertising impact & consumer behavior
  • Mobile, social & e-commerce
  • Online marketing, social media marketing & influencer marketing
  • Digital business models & e-sports
  • Big data: digital analytics, social media analytics, mobile analytics

Behavioral Finance & Decision Making

  • Analyzing individual and organizational decision making
  • Identifying and structuring of objectives
  • Strategies to correct possible biases in decision-making behavior
  • Analytics of business decision processes
  • Analyzing individual decisions and their aggregate implications on financial markets
  • Critical evaluation of financial market regulations
Contact
Prof. Dipl.-Kfm. Bernd Kirschner | Head of Department & Studies Master's program International Business & Management
Prof. Dipl.-Kfm. Bernd Kirschner Head of Department & Studies

If you have any questions regarding this research area, please contact us:
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Prof. Dipl.-Kfm. Bernd Kirschner | Head of Department & Studies Master's program International Business & Management
Prof. Dipl.-Kfm. Bernd Kirschner Head of Department & Studies
FH-Prof. Dr. Gabriela Leiß, MBA | Professor and Study Coordinator Human Resources, Organizational Development & Change Bachelor's program Business & Management
FH-Prof. Dr. Gabriela Leiß, MBA Professor and Study Coordinator Human Resources, Organizational Development & Change +43 512 2070 - 3136
FH-Prof. Dr. Stephan Schlögl | Professor Bachelor's program Management, Communication & IT
FH-Prof. Dr. Stephan Schlögl Professor +43 512 2070 - 3535
FH-Prof. PD Dr. Thomas Stöckl | Deputy Head of Department & Studies Bachelor's program Business & Management
FH-Prof. PD Dr. Thomas Stöckl Deputy Head of Department & Studies
FH-Prof. Dr. rer. pol. Antje Bierwisch | Professor Bachelors's program Business Administration / online
FH-Prof. Dr. rer. pol. Antje Bierwisch Professor +43 512 2070 - 4233
 Benjamin Massow, B.Sc., M.Sc. | Lecturer Bachelor's program Mechatronics
Benjamin Massow, B.Sc., M.Sc. Lecturer +43 512 2070 - 3924
FH-Prof. Dr. Claudia Brauer | Professor Bachelor's program Business & Management
FH-Prof. Dr. Claudia Brauer Professor +43 512 2070 - 3139
FH-Prof. Ing. Dr. Walter Moriel | Professor Bachelor's program Business & Management
FH-Prof. Ing. Dr. Walter Moriel Professor +43 512 2070 - 3131
FH-Prof. PD Dr. habil. Johannes Siebert | Professor Bachelor's program Business & Management
FH-Prof. PD Dr. habil. Johannes Siebert Professor +43 512 2070 - 3138
 Lucas Huter, BA MSc MA | Teaching & Research Assistant Bachelor's program Business & Management
Lucas Huter, BA MSc MA Teaching & Research Assistant +43 512 2070 - 3121
 Moritz Mosenhauer, MSc | Lecturer Bachelors's program Business Administration / online
Moritz Mosenhauer, MSc Lecturer +43 512 2070 - 4234
FH-Prof. Dr. Oliver Som | Professor Master's program International Business & Management
FH-Prof. Dr. Oliver Som Professor +43 512 2070 - 3132

Conception, implementation and evaluation of decision trainings for adolescents
Duration:
2019 - 2021

Project Lead:
FH-Prof. PD Dr. habil. Johannes Siebert

Description:
Every day we make hundreds of decisions. Most of them are quick gut decisions, like "What am I eating tonight?" or "What book will I read next?" But there are also more complex decisions that take more than just a good gut feeling. An example is educational decisions like "What do I do after school?" These require special attention because they have a lasting impact on the future life of teenagers and young adults. However, the German and Austrian education systems do not adequately prepare young people for these important decisions. In most cases, different options are presented at best. Frequently, young people then choose one of the obvious alternatives or those proposed by others, without giving much thought to what they personally want and what their goals are. Before choosing a course of study, everyone should ask themselves the central question of whether training or studies are better suited to the goals and wishes of a young person. However, this is often completely left out. As a result of this and due to poor preliminary considerations in career decisions, more than a quarter of Bachelor's students drop out of their studies and also a quarter of training contracts have been terminated prematurely. In addition to economic consequences such as increased training costs or a shortage of skilled workers, there are also in some cases considerable individual consequences because the termination of a training course is often seen as a serious failure. The project aims to improve the quality of educational decisions made by young people. In the long term, this is intended to reduce the high drop-out rates from studies and training. To achieve this, it is necessary to identify the relevant competences when making decisions and to develop teaching concepts that enable these competences to be conveyed in the best possible way, taking into account the didactic requirements, goals and preferences of the target group. Proactive decision making is the focus of the teaching.

Digital Innovation Hub West (DIH West)
Duration:
2019 - 2022

Project Lead:
FH-Prof. Dr. Oliver Som

Team:
Benjamin Massow, B.Sc., M.Sc.

Juliana Pattermann, BA MA

Description:
The DIH West aims to support SMEs in Western Austria in the process of digital transformation. Further, it aims to strengthen these companies' innovation potential by providing them with institutionalized access to the know-how of research institutions through various activities. In accordance with the needs of SMEs in Salzburg, Tyrol and Vorarlberg, the DIH West focuses on the following application areas: Industry 4.0 for manufacturing companies, and e-services for companies in the tourism, trade, and commerce industry. The activities of the DIH West concentrate on information, individual counselling, further education, thematic networking of SMEs and research institutions through working groups, and the transfer of research results into standardized services such as guidelines, modular systems, etc. These services will be accompanied by individual coaching and support measures as well as access to the relevant infrastructure of the research institutions. The DIH West consists of region-specific agencies, interest groups, and research institutions from Salzburg, Tyrol, and Vorarlberg, which contribute their respective expertise in order to support SMEs.

Project homepage:
https://dih-west.at

Understanding Proactive Decision Making: Antecedents and Consequences
Duration:
2019 - 2021

Description:
Decision making, both with respect to individuals and organizations, has been raising the attention of academics from various disciplines for a long time. This fact is anything but surprising since it can be argued that decisions are the only way for individuals to purposefully influence things, which are important to them. Everything else just happens. However, many individuals and organizations can be considered as reactive in their decision processes leading to suboptimal decisions, i.e. they are bad decision makers. The scale of proactive decision making (PDM), which was has recently introduced to behavioral OR and decision analysis, can be used to describe and measure individual decision making behavior. It consists of six dimensions, which can be assigned to the two categories "proactive personality traits" and "proactive cognitive skills". Previous research has suggested a positive relationship between PDM and decision satisfaction. Other consequences and antecedents have not been analyzed yet. In this study, we investigate if and how an individual's personality and certain general motivational factors determine individual differences with regard to the behavior during the phase of generating alternatives in decision processes. The question to be addressed is under which personality related and individual motivational conditions an individual is likely to be or become a good decision maker. In the same vein, the trainability of good decision making is examined by analyzing the sustainability of the impact of decision making training on the actual decision making behavior of the participants with regard to the phase of generating alternatives during decision processes. Combining the results is intended to help fostering our understanding of good decision making. Practitioners shall be enabled to understand if and how it could be possible to improve an individual's decision making behavior. In particular, recruiters might find our findings useful as they increasingly ask for proactive applicants, i.e. proactive decision makers, yet are lacking further theoretical sound and empirically backed insights what this actually means. Academics and researchers shall be offered insights into the usefulness of courses on decision quality, such that the impact of teaching the principles of good decision making on the actual decision making behavior of individuals is empirically substantiated. This could provide support for any argument to include such courses of decision quality in university or school curricula.


  • Siebert, JU., Kunz, R. (2016). Developing and Validating the Multidimensional Proactive Decision-Making Scale. Special Issue „Behavioral Operations Research“ in European Journal of Operational Research, 249(3) 2016, 864-877. http://dx.doi.org/10.1016/j.ejor.2015.06.066
  • Siebert, J. U., Kunz, & R., Rolf, P. (2020). Effects of Proactive Decision Making on Life Satisfaction. European Journal of Operational Research, 280(1), 1171-1187, https://doi.org/10.1016/j.ejor.2019.08.011

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