Applied research at MCI Tourism is concerned with economic problems and issues in the context of (family) businesses, destinations and customers, with a special focus on Alpine tourism. Based on the three levels of consideration of company, destination and customer, detailed research topics can be defined in terms of interdisciplinary areas.
What are the key success factors for the competitiveness of a destination? How can the success of destinations be measured?
What is meant by sustainable tourism and regional development? What common challenges and opportunities connect living and recreational areas?
What are the biggest challenges for family-owned tourism businesses in the future? What does the optimal business succession process look like?
What will the guest of tomorrow look like? Which trends have a significant influence on the guest's behavior?
What is the importance of outdoor and winter sports in the alpine region? What are the biggest challenges for the future of winter sports?
If you have any questions regarding this research area, please contact us:email@example.com