Tourism

Applied research at MCI Tourism deals with economic problems and questions in the context of (family) businesses, destinations and regions with a special focus on Alpine tourism. Based on the three levels of consideration, business, destination and region, detailed research topics can be defined in terms of cross-sectional fields.

 

Destination & Innovation

What are the key success factors for the competitiveness of a destination? How can the success of destinations be measured?

Tourism & regional development

What is meant by sustainable tourism and regional development? Which common challenges and opportunities connect living and recreational areas?

Entrepreneurship & Family Business

What are the greatest challenges for family businesses in tourism in the future? What is the optimal business handover process?

Consumer behavior & Future Trends

What will tomorrow's guests look like? Which trends significantly influence the demand behavior of guests?

Mountain & Winter Sports

What is the importance of winter sports in the alpine region? What are the biggest challenges for the future of winter sports?

Contact
Prof. Mag. Hubert J. Siller | Head of Department & Studies Bachelor's program Tourism Business Studies
Prof. Mag. Hubert J. Siller Head of Department & Studies

If you have any questions regarding this research area, please contact us:
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Competence Center
Prof. Mag. Hubert J. Siller | Head of Department & Studies Bachelor's program Tourism Business Studies
Prof. Mag. Hubert J. Siller Head of Department & Studies
 Astrid Fehringer, MSc | Teaching & Research Assistant Bachelor's program Tourism Business Studies
Astrid Fehringer, MSc Teaching & Research Assistant +43 512 2070 - 3323
 Theresa Mitterer-Leitner, MA | Lecturer Bachelor's program Tourism Business Studies
Theresa Mitterer-Leitner, MA Lecturer +43 512 2070 - 3326
FH-Prof. PD MMag. Dr. habil. Anita Zehrer | Head of Family Business Center Center for Family Enterprise
FH-Prof. PD MMag. Dr. habil. Anita Zehrer Head of Family Business Center +43 512 2070 - 7100
 Jannes Bayer, M.A. | Lecturer Bachelor's program Tourism Business Studies
Jannes Bayer, M.A. Lecturer +43 512 2070 - 3325
 Stefanie Haselwanter, BA, MA | Teaching & Research Assistant Bachelor's program Tourism Business Studies
Stefanie Haselwanter, BA, MA Teaching & Research Assistant +43 512 2070 - 3342
 Monica Nadegger, M.A. | Doctoral student Bachelor's program Tourism Business Studies
Monica Nadegger, M.A. Doctoral student +43 512 2070 - 3341
Dr. Birgit Bosio | Lecturer Master's Program Entrepreneurship & Tourism
Dr. Birgit Bosio Lecturer +43 512 2070 - 3327
Dr. Mag. Tanja Hörtnagl-Pozzo, MSc MSc | Lecturer Bachelor's program Tourism Business Studies
Dr. Mag. Tanja Hörtnagl-Pozzo, MSc MSc Lecturer +43 512 2070 - 3324
 Janosch Untersteiner, BA, MA | Teaching & Research Assistant Bachelor's program Tourism Business Studies
Janosch Untersteiner, BA, MA Teaching & Research Assistant +43 512 2070 - 3322
FH-Prof. Dr. Christoph Engl | Professor Bachelor's program Tourism Business Studies
FH-Prof. Dr. Christoph Engl Professor +43 512 2070 - 3331
Mag. Sabine Mertens | Senior Lecturer Bachelor's program Tourism Business Studies
Mag. Sabine Mertens Senior Lecturer +43 512 2070 - 3334
Phd. Philipp Wegerer | Teaching & Research Assistant Bachelor's program Tourism Business Studies
Phd. Philipp Wegerer Teaching & Research Assistant +43 512 2070 - 3328

  • Schegg, R., Fux, M., & Bosio, B. (2020). Die Nutzung von Social Media und Online Marketing in alpinen Tourismusregionen: Ein Vergleich von Schweizer und Tiroler Tourismusdestinationen. In: Bierger, T., Beritelli, P., & Laesser, C. (Hrsg.). Innovative Konzepte im alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2019/20. Berlin: ESV.

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