The Digitalization Lab addresses the challenges posed by the increasing digitalization of society and economy. In particular, the combination of management and technology acts as a starting point for our research. Key questions that fall into this nexus of analysis are the increasing availability of (big) data and its accompanying analytical challenges, the rise of novel human-technology interaction modes and their influence on social as well as professional life practices, the ongoing penetration of enterprise IT-systems and their impact on business processes, audit and compliance guidelines, as well as the changes this all brings to the labor market and its required workforce. In doing so, we develop theory-oriented, practical solutions for our economy.
Our Digital Analytics team deals with the collection, storage, preparation and analysis of data. The ongoing digitalization of products, processes and services offers innovative companies the unique opportunity to develop new business models, production processes as well as products. Data increasingly becomes a key ingredient for these developments. Yet, competitive advantages and accompanying products are only possible if such data is appropriately stored, processed and analyzed. The Analytics team thus explores different methods and tools for data storage, processing and analysis and how they may be used by modern businesses to shape their future product portfolio.
The Digital Interaction team aims at exploring various types of human-technology interaction, particularly focusing on their impact on social phenomena in everyday life. Research directions include the experience and usability of social and web-based services, the acceptance of assistive technologies, and the trust in intelligent systems. As such, the goal of the Interaction team is to constitute a research center that not only serves as a knowledge hub for local SMEs, but is also recognized as a competitive player in the academic community; presenting research findings in top conferences and journals, and hosting relevant events.
The Digital Governance team links conformance with performance and tackles the question how enterprise-IT can be governed and managed to comply with regulations, transfer value to share- and stakeholders, disclose connections to the overall business processes, and is audited to understand and counteract risks. In doing so, the Digital Governance team aims to bridge external audit and compliance with internal guidelines, rulings and frameworks, by delivering added value on the one hand to companies/enterprises and on the other hand to audit firms.
The Digital Work & Education team brings together various topics related to today’s changing work environments. It thus tackles different questions related to job creation and displacement, the upskilling and reskilling of today’s workforce, as well as reforms in education needed for the future workforce. Also, topics like talent diversity, changing work practices as well as needed changes in organizational as well as leadership and team practices are explored. By this the team aims at contributing to helping society, organizations, and individuals to proactively deal with current and ongoing changes in the world of work.