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Short Facts

Academic Degree:Bachelor of Arts in Business / BA or B.A.,
Use of the academic degree in combination with the brand "MCI" approved

Duration:6 semesters incl. Bachelor theses and final exams
Next start:Fall 2017
Master's program:Management, Communication & ITConnect with MCIT:

Major in Media

The allocation of places for majors in Management or Media will take place in the first year of study.

The last few years have brought enormous changes to communication between enterprises and customers. Modern marketing strategies now integrate all Internet-based channels of communication as well as Twitter, Facebook, Youtube etc. and combine them with classical market communication tools. Given today’s  low-cost production methods in the field of audiovisual media, small businesses are now able to position themselves on regional and international markets.

The ability to integrate such knowledge and skills in the design of digital marketing and media campaigns is in keen demand on today’s employment markets. The major in Media has a focus on the integration of media economics, media planning, information logistics, media design, user experience and the targeted use of social media into operational processes. This represents an important competence in the labor market.

Interdisciplinary fields
  • Marketing junior
  • Consulting junior
  • Information management junior
  • Project management junior
  • Media- / campaign management junior
  • Human interface designer
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