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Short Facts

Academic Degree:Master of Arts in Business / MA or M.A.
Use of the academic degree in combination with the brand "MCI" approved

Duration:4 semesters incl. Master thesis and final exams
Prerequisites:Bachelor or equivalent degree in business studies with a minimum of 45 ECTS points in the area of economics/management
Next start:Fall 2017
Application:ongoing
Language:German

Entrepreneurship & Tourism

The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Thus they are provided with the necessary base to be innovative and reach sustainable success. THE_ICE.jpg

Primary curriculum goals include:
  • to gather sound and application-oriented knowledge to further develop management expertise and approaches to entrepreneurship in tourism;
  • the reflection and discussion of key competencies needed to develop entrepreneurial and intercultural leadership skills;
  • the students acquire profound and practice-based knowledge about strategic and operational marketing and learn how to professionally apply this knowledge in the tourism and leisure industry;
  • the development of key skills and competencies needed to lead family businesses in tourism;
  • the development of a sound understanding and theory of market trends and their implications for international tourism;
  • to gather sound knowledge and know-how to deal with the key-issues for the management of destinations and innovation.

Within the framework of the Master degree program “Entrepreneurship & Tourism” students have the opportunity to choose between two innovative areas of specialization, namely

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