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Short Facts

Academic Degree:Master of Arts in Business / MA or M.A.
Use of the academic degree in combination with the brand "MCI" approved

Duration:4 semesters incl. Master thesis and final exams
Prerequisites:Bachelor or equivalent degree in business studies with a minimum of 45 ECTS points in the area of economics/management
Next start:Fall 2017

Major Marketing Management & Tourism

The Marketing Management & Tourism branch allows students to acquire a sound understanding of the skills, knowledge and theories needed to practically apply entrepreneurial thinking and work as executives for service providers in the tourism and tourism-related industries. The courses offered within the scope of this branch of study in particular focus on current problems and major concepts in tourism marketing. The combination with further attractive key areas, such as entrepreneurship and leadership skills, international tourism and markets as well as destination and innovation, offers students a unique opportunity to gather management expertise in the field of international tourism.

Structure 1. – 3. semester: Core curriculum
3rd semester: International semester (optionally abroad)
4th semester: Specialization, Master thesis and final exams
Time Model
Full-time (block courses), part-time work possible
Academic year Winter semester: Mid September – December
Summer semester: Mid March – June
Contents Entrepreneurship & Leadership Skills
Marketing Management
Destination & Innovation
International Tourism & Markets
Admission requirements Bachelor or equivalent degree in Management & Law, Business Law, Law & Economics, Economics, Business Administratiion or other related disciplines
Selection process
Career background (30%)
Written exam (30%)
Interview (40%)
Application Online. Please consider the indicated deadlines
The Entrepreneurial School®
Entrenpreneurship & Tourismus
Weiherburggasse 8
A-6020 Innsbruck/Austria
+43 512 2070-3300, This email address is being protected from spambots. You need JavaScript enabled to view it.