Management, Communication & IT | Bachelor

Management Media

Next Application Deadline: June 29, 2025

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Duration of study

6 Semesters | 180 ECTS

Time model & Language

Full-time | German

Prerequisites

University entrance qualification or relevant professional qualification with additional exams

Academic Degree

Bachelor of Arts in Business | BA or B.A.

Tuition fee

EUR 363,36 / semester plus membership fee for the Austrian Students’ Union (ÖH) for EU and EEA citizens

Before studying Management, Communication & IT

Are you ready to tackle the digital challenges in business and society in your future career, actively shaping them through effective communication? Then the bachelor's program in Management, Communication & IT, MCiT in short, is the perfect choice for you. We offer you first-class management education in the field of digital transformation, where you will gain comprehensive expertise in project and process management, business leadership, communication, digital marketing, as well as data analysis and artificial intelligence. This sets the foundation for your successful career!

Campus Tour at the MCI

Welcome to MCI - The Entrepreneurial School®

Overview

This bachelor program combines management, communication, and IT – three key areas that form the essential foundation for modern business leadership. You have the opportunity to specialize: both in the design and implementation of communication systems, for instance, in digital marketing; as well as in IT-supported strategic business management, such as in e-business. These are referred to as the majors media and management.

This degree program prepares students to tackle the challenges and opportunities of digital transformation. In a world heavily influenced by innovative information technologies and digital communication, this is without a question your competitive advantage. The rapidly increasing demand for professionals who excel in a combination of business, communication, and IT, expertise is your opportunity to shape your future.

Prof. Dr. Peter J. Mirski Head of Department & Studies

Do you have questions about studying? We look forward to hearing from you.

+43 512 2070 - 3500

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MCI | The Entrepreneurial School®

Why not study at the top?

MCI | The Entrepreneurial School® is one of the most successful universities in the German-speaking region and Europe. Renowned business experts teach in small groups, distinguished lecturers ensure academic quality in all areas, and the dedicated MCI team supports students in their endeavors such as internships, research, and stays abroad.

Admission

Applications for studies are accepted on an ongoing basis via our online application platform. In the interests of your further planning, we recommend that you submit your application early.

Applications for several degree programs at MCI in parallel are possible and welcome, as long as the motivation for the chosen studies can be conclusively demonstrated.

Dates & Deadlines

Application deadline	Interview
Nov 17, 2024	Dec 2 - 4, 2024
Feb 2, 2025	Feb 17 - 19, 2025
Apr 6, 2025	Apr 22 - 24, 2025
May 18, 2025	Jun 2 - 4, 2025

Prerequisites

Generally, admission to the program is available to the following persons:

Individuals with a university entrance qualification for a social, business or legal sciences study program (e.g. school-leaving exam, appropriate university entrance equivalency exam etc.)

Individuals without a university entrance qualification, but with relevant professional qualification, provided that one of the following requirements is fulfilled:

school-leaving certificate from a relevant vocational secondary school
completion of a dual education course with a relevant apprenticeship

Persons without a university entrance qualification but with relevant vocational qualifications must additionally sit entrance exams in German, English (Level II) and Mathematics (Level I). The level of the exams corresponds to that of a non-school university entrance qualification in social & economic sciences.

Persons in their last year at school wishing to apply for a place on the program before taking their final exams must include their most current school report with their application. Successful applicants must subsequently submit their school-leaving examination certificate before the start of the first semester.

Procedures

In just two steps to your desired study program at MCI:

Step 1 – Online application: CV & motivation

A complete online application consists of a CV, a letter of motivation, information on educational background, qualifications, professional career, social achievements and academic as well as professional goals. We would like to know why you are applying to study at MCI.

You may apply for more than one degree program at the same time, provided you can conclusively explain your respective motivations in your letter of motivation.

Step 2 – Online admission interview

In the second step, all applicants will be invited to an online admission interview.

In this interview, we want to get to know you. We are particularly interested in your motivation to study at MCI as well as your professional and personal goals you want to achieve with the help of your studies.

Within three weeks after the admission interview, we will inform you about the admission decision.

The early connection of theory and practice is what makes the MCI so special to me. I am therefore delighted to have the opportunity to pass on my personal experience in the fields of media, moderation, communication and business networks to students so that they can actively try them out and apply them practically in business. Above all, I hope to encourage students to put their own ideas into practice, to set up or participate in start-ups - because we need well-trained founders and diverse teams with innovative ideas to make Europe successful in the long run.

Svenja Lassen

Managing Director primeCROWD Germany

We are an NGO and we are particularly dependent on addressing and activating our target groups with the most efficient marketing strategies possible. The direct cooperation with students of Management, Communication & IT at the MCI regularly brings us exciting inputs and new ideas for our activities.

Christian Lamp

Head of Digital Fundraising SOS-Kinderdorf

In my current positions as Senior Manager Organisational Ethics at The Ethics Institute in South Africa and President of the Business Ethics Network of Africa, I have vast exposure to, and experience in, the practical application of business ethics theory in practice. It is sometimes, especially with a study field such as ethics, difficult to translate theory into everyday practice in a working environment. I am pleased that I can use my theoretical knowledge and practical experience to assist students in this regard.

Liezl Groenewald

Senior Manager Organizational Ethics; President Business Ethics Network of Africa (BEN-Africa); Independent Non-Executive Member of Council: CPUT

While studying Management, Communication & IT

The bachelor's program in Management, Communication & IT stands out for its active learning environment, strong business relevance, and internationality. Numerous practical projects and the integrated internship offer diverse opportunities to apply theoretical knowledge in real working environments and gain valuable practical experience. The semester abroad in particular contributes to personal development and the acquisition of social skills and intercultural competencies.

In the first academic year, students acquire fundamentals of management, gain insights into business psychology, communication, and data science. Elective modules and the two majors enable students to pursue individual interests and develop their strengths:

In the management major, students are prepared to successfully tackle complex challenges in business management. The focus is on Enterprise Resource Planning Systems, Business Intelligence & Business Analytics, Data Science application, and Cyber Security. The management camp at the end of the fourth semester complements the specialization with either a practice-oriented case study from the automotive industry or finance, including cryptocurrencies, allowing for a holistic integration of the acquired knowledge.

The media major focuses on communication, media, and campaign planning, user experience design, data storytelling, and organizational design. Students learn to develop innovative communication strategies and effectively utilize digital media. The media camp at the end of the fourth semester supplements theoretical knowledge with practical application and fosters a comprehensive perspective, whether in the field of media production or alternatively in the gaming industry.

Module Overview

Subject	%
Information & Communication Technologies	26%
BWL - Management - Communication	45%
Bachelor Thesis & Internship	17%
Major in Management / Media	12%

Time Model

Full-time

The Bachelor program Management, Communication & IT is a full-time degree program. In full-time studies, lectures and seminars are held on weekdays, with blocked units allowing for an intensive immersion into individual topics.

The classes usually take place from Monday to Friday from 09:00 to 12:15 and / or from 13:30 to 16:45. In exceptional cases, the times may vary and the lessons and / or examinations may take place outside the specified times or possibly on Saturdays.

Academic Degree

Graduates of the program are conferred the academic title of Bachelor of Arts in Business, in short BA or B.A. This is attested by a leaving certificate, the Bachelor diploma, the international diploma supplement, and further documents where relevant. MCI Alumni are entitled to combine their academic degree with the brand “MCI” to provide trust and orientation in an increasingly intransparent international education market. Example: BSc (MCI).

Source: GZ BMWF-52.330/0195-I/6/2013

Interdisciplinary Electives

Our interdisciplinary electives provide you with the opportunity to tailor your academic journey to your own interests and goals.

Interdisciplinary electives are cross-curricular courses on current trends and developments.

They allow you to discuss topics from different perspectives and interact with students and faculty from other disciplines.

During your studies you have the unique chance to choose such a course from a wide range of topics within the following focus areas:

Entrepreneurship & Innovation
Sustainability
Digitalization
Globalization
Society

The electives offer the opportunity to deepen your own interests and broaden your horizons. Join us as we enter a world of learning, exploration, and growth! Read more.

Major Management

In the management major, students are prepared to successfully tackle complex challenges in business management. The focus is on Enterprise Resource Planning Systems, Business Intelligence & Business Analytics, Data Science application, and Cyber Security. The management camp at the end of the fourth semester complements the specialization with either a practice-oriented case study from the automotive industry or finance, including cryptocurrencies, allowing for a holistic integration of the acquired knowledge.

Major Media

The media major focuses on communication, media, and campaign planning, user experience design, data storytelling, and organizational design. Students learn to develop innovative communication strategies and effectively utilize digital media. The media camp at the end of the fourth semester supplements theoretical knowledge with practical application and fosters a comprehensive perspective, whether in the field of media production or alternatively in the gaming industry.

PRME/SDG Ambassadors

Benedicta Apuamah, B.Pharm, MAUlysseus European University

+43 512 2070 - 3729benedicta.apuamah@mci.edu

Prof. Dr. rer. pol. Antje BierwischBusiness Administration

+43 512 2070 - 4233antje.bierwisch@mci.edu

Prof. Dr. Birgit BosioEntrepreneurship, Tourism & Leisure Business

+43 512 2070 - 3327birgit.bosio@mci.edu

MMag. Daniel D'AssisiInternational Relations

+43 512 2070 - 1628daniel.dassisi@mci.edu

Dr. Daniel DegischerManagement & Law

+43 512 2070 - 3637daniel.degischer@mci.edu

Prof. Dr. Johannes DickelManagement & Law

+43 512 2070 - 3631johannes.dickel@mci.edu

Mag. Alexander DumfortEnvironmental, Process & Energy Engineering

+43 512 2070 - 3233alexander.dumfort@mci.edu

Prof. Wendy Farrell, PhDBusiness Administration

+43 512 2070 - 4232wendy.farrell@mci.edu

Laura Feith González, BA MASocial Work

+43 512 2070 - 3422laura.feith@mci.edu

Renate GruberSocial Work

+43 512 2070 - 3421renate.gruber@mci.edu

Mag. Christina HackhoferQuality Management

+43 512 2070 - 1321christina.hackhofer@mci.edu

Lucas Huter, BA MSc MABusiness & Management

+43 512 2070 - 3141lucas.huter@mci.edu

Barbara KollerResearch & Development

+43 512 2070 - 1823barbara.koller@mci.edu

Laura Klose, BScBiotechnology

+43 512 2070 - 3829laura.klose@mci.edu

Susann Kruschel, MScManagement, Communication & IT

+43 512 2070 - 3530susann.kruschel@mci.edu

Sabine Mader, BA MScIndustrial Engineering & Management

+43 512 2070 - 4122sabine.mader@mci.edu

Vera Müller, BA MABiotechnology & Food Engineering

+43 512 2070 - 3822vera.mueller@mci.edu

Jürgen Nigg, BScMarketing & Communications

+43 512 2070 - 1523juergen.nigg@mci.edu

Mag. Claudia Pauzenberger, BAInternational Relations

+43 512 2070 - 1624claudia.pauzenberger@mci.edu

Magdalena Posch, BA MA MAManagement, Communication & IT

+43 512 2070 - 3524

Janine Prokesch, BSc MAStudent & Career Center

+43 512 2070 - 1921janine.prokesch@mci.edu

Birgit Raffler, BA MASocial Work

+43 512 2070 - 3426birgit.raffler@mci.edu

Management & Law

Environmental, Process & Energy Engineering

Lucas Schuchter, BSc MScEnvironmental, Process & Energy Engineering

+43 512 2070 - 3224lucas.schuchter@mci.edu

Mag. iur. Julia Waldegger, BA MScBusiness Administration Online

+43 512 2070 - 4231julia.waldegger@mci.edu

Julia Vögele, BA MABusiness Administration Online

+43 512 2070 - 4242julia.voegele@mci.edu

Mag. Sandra WalderMechatronics

+43 512 2070 - 3923sandra.walder@mci.edu

Prof. Dr. Maria WallnöferExecutive Education

+43 512 2070 - 2124maria.wallnoefer@mci.edu

Mag. Renate Windbichler, MIMSocial, Health & Public Management

+43 512 2070 - 3724renate.windbichler@mci.edu

Asst. Prof. Mag. Desiree Wieser, PhDSocial, Health & Public Management

+43 512 2070 - 3735desiree.wieser@mci.edu

Laura Marie Wittkopp, M.A.Entrepreneurship, Tourism & Leisure Business

+43 512 2070 - 3323laura.wittkopp@mci.edu

Social, Health & Public Management

Cooperation & Career Partners

Audi
BE-Terna
BMW
EGGER
Med-EL
Porsche Informatik
SAP
SOS Kinderdorf
Swarovski
Tirol Werbung

Learning Goals

In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.

Information Literacy

Our graduates have the ability to research information from variety of optionally digital sources, evaluate their credibility and use them responsibly.

Responsible Decision Making

Inspired by the UN Sustainable Development Goals, our graduates can make decisions that are ecologically sustainable, economically responsible, and socially equitable.

Entrepreneurship

Our graduates demonstrate proficiency in applying entrepreneurial thinking and strategies to identify market opportunities, solve complex problems, and create innovative solutions, considering ethical issues.

International Outreach

One of the most essential components of MCI study programs is their international orientation. This is reflected not only in the curriculum and assigned projects, but also in the backgrounds of our faculty and students. The program also includes the opportunity for students to spend the 5th semester abroad at one of MCI’s many partner institutions.

Study Abroad

at our partner universities around the world.

Frankreich

Audencia Business School

Schweiz

Zurich University of Applied Sciences ZHAW

USA

Seton Hall University

Show all

Practice

At the Entrepreneurial School®, providing a consistent link between science and practice has top priority. The collaboration with companies and organizations of different sizes and sectors forms one of the cornerstones in regards to research and studies at MCI. Not only our students but also our partners benefit from this cooperative work.

Digital Transformation

• Data Analytics & Business AI

• IT Security & Privacy

• Digital Interaction & Human-centered Software Engineering

• Operational Excellence & Agile Governance

• Digital Communication & Next Gen Work

More Information

Internship

At MCI, each program of study requires students to complete an integrative internship of at least 12 weeks at a national or international company. Students receive support from the respective department in organizing this internship and are supervised in coordination with the company.

3 people in front of their laptops, watching a presentation

Our department and the MCI Career Center regularly provide up-to-date information about internship positions and the situation on the labor market in general.

Study projects

As part of practice-oriented projects, students are provided with the opportunity to work with local and international businesses. This allows them to immediately apply their newly acquired knowledge in practice and in collaboration with the project team. Their theoretical knowledge is further deepened by a mandatory internship of several weeks duration.

The professional internship at an international corporation or a successful start-up ensures that what has been learned is put into practice and contacts are made. Completing a semester abroad at one of the MCI's numerous partner universities also sharpens students' awareness of international markets - an essential component of the course that runs like a common thread through the entire curriculum.

After studying Management, Communication & IT

Studying at MCI is an investment in a successful future. Through close cooperation with industry and the practical orientation of all courses, MCI graduates are in particularly high demand on the job market and have several job offers even before graduation.

Professional opportunities

The Management, Communication & IT bachelor's program promises a first-class education in the fields of management, communication, and IT, opening doors to diverse and numerous career opportunities in the field of digital transformation. Graduates have the chance to work in exciting areas of companies, agencies, or startups, whether as a digitalization manager, communication specialist, or business consultant.

MANAGEMENT & IT:

Data-driven corporate management
Controlling & Finance
Information Systems Management & ERP
Management Consulting
IT-Security Management
Project & Process Management

MEDIA & COMMUNICATION:

Digital Marketing & Analytics
Human Interface Design
Information Management
Communication Management & Consulting
Media and Campaign Management
Project & Process Management

Success Stories

BA Management, Communication & IT

Luica Hemsing

Manager, Boston Consulting Group, New York City

BA Management, Communication & IT

Kathrin Schnaller

Business Consultant / BE-terna

Read all

Continue studying

The MCI offers a number of internationally oriented Master's courses. The master program in Management, Communcation & IT is aimed directly at the graduates of this bachelor program. The completion of a master's degree qualifies for the relevant doctoral studies.

Prof. Dr. Peter J. Mirski Head of Department & Studies

Do you have questions about studying? We look forward to hearing from you.

+43 512 2070 - 3500

Suitable master's programs

News

Management, Communication & IT

Semester Update – Spring 2025

News from the Departments of Management, Communication & IT and Digital Business & Software Engineering

Young MCI Researchers Receive State Funding

Seven exciting research projects at MCI receive the Tyrolean Young Researchers Grant 2024

Aloha From Maui!

Our “Goas Gaming” eSports team represented MCI at the first Academic eSports World Tournament in Hawai'i

Questions & Answers

Who should I address my application to and in which language should I submit my resume, cover letter, etc.?

Your application will be processed by various individuals, so a general greeting of "Dear Sir or Madam" is entirely sufficient. For the bachelor's program in Management, Communication & IT, documents should be uploaded in German.

Can I complete the admission procedure from abroad?

Yes, both the online application and the online admission interview can be completed from any location.

Will foreign qualifications (e.g., high school diploma, foreign university entrance qualification, etc.) be recognized by MCI?

In general, yes. We can provide you with more information, once we have received your online application.

When do the classes take place?

In full-time degree programs, lectures and seminars take place on weekdays, with blocked units allowing for intensive engagement with specific topics.

In which language are the classes held?

Classes are held in both German and partially in English.

Do I have options during my studies?

The semester abroad with numerous partner universities, the integrated internship, as well as project and final theses and elective modules, offer options for choice and customization, making the program an individual experience.

Which programming languages will I learn in the Management, Communication & IT bachelor's program?

The focus is on Python.

Do I need programming knowledge to be admitted to the Management, Communication & IT bachelor's program?

No, there are no prerequisites other than formal ones. This means that no prior knowledge is expected. However, a fundamental interest in the three areas of business, IT, and communication, as well as an affinity and curiosity for the digital world, are desired.

How many students are admitted annually?

65 students are admitted to the bachelor's program in Management, Communication & IT each winter semester.

Can I work alongside my studies?

As this program is a full-time course and all classes require your compulsory attendance, it can be combined with a job only to a limited degree. Working full-time is only possible during holidays or the integrated internship.