Management, Communication & IT | Bachelor


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 Application Deadline: June 30, 2024

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Short Facts
  • Time model & language: Full-time | German
  • Duration of study: 6 semesters | 180 ECTS
  • Major in Management and Media
  • Prerequisites: University entrance qualification or relevant professional qualification with additional exams
  • Academic Degree: Bachelor of Arts in Business | BA or B.A.
  • Tuition fee: EUR 363,36 / semester plus membership fee for the Austrian Students’ Union (ÖH) for EU and EEA citizens

Before studying

Are you ready to tackle the digital challenges in business and society in your future career, actively shaping them through effective communication? Then the bachelor's program in Management, Communication & IT, MCiT in short, is the perfect choice for you. We offer you first-class management education in the field of digital transformation, where you will gain comprehensive expertise in project and process management, business leadership, communication, digital marketing, as well as data analysis and artificial intelligence. This sets the foundation for your successful career!

Overview

The Bachelor's degree program in Management, Communication & IT is characterised by an active learning environment, a strong business focus and internationality.

The Bachelor's degree program in Management, Communication & IT is characterised by an active learning environment, a strong business focus and internationality.

This bachelor program combines management, communication, and IT – three key areas that form the essential foundation for modern business leadership. You have the opportunity to specialize: both in the design and implementation of communication systems, for instance, in digital marketing; as well as in IT-supported strategic business management, such as in e-business. These are referred to as the majors media and management.

This degree program prepares students  to tackle the challenges and opportunities of digital transformation. In a world heavily influenced by innovative information technologies and digital communication, this is without a question your competitive advantage. The rapidly increasing demand for professionals who excel in a combination of business, communication, and IT, expertise is your opportunity to shape your future.

Contact
Prof. Dr. Peter J. Mirski | Head of Department & Studies Bachelor's program Management, Communication & IT
Prof. Dr. Peter J. Mirski Head of Department & Studies

If you have any questions about the study program, please contact us.

Student city Innsbruck: an alpine urban mix

From the lecture hall straight to the mountains? Innsbrooklyn, as Tyrol's state capital likes to be called, makes that - and much more - possible! But the capital of the Alps is not only an Eldorado for mountain sports enthusiasts and fresh air lovers. Here, culture vultures, night owls and shopping enthusiasts also get their money's worth. Curious about the highlights Innsbruck has to offer its 35,000 students? Watching the video is definitely woth it!

Consultancy situation with MCI staff and future student

Admission

Applications for admission are accepted on an ongoing basis via our online application platform. In the sense of your personal further planning, we recommend that you submit your application early.

Applicants are welcome to apply for multiple programs of study, as long as a plausible rationale is given.

  Application
deadline
Interview
     
Date 1 Nov 12, 2023 Nov 27 - 28, 2023
Date 2    Feb 4, 2024 Feb 19 - 21, 2024
Date 3 Mar 31, 2024 Apr 15 - 17, 2024
Date 4 May 26, 2024 Jun 10 - 12, 2024
Date 5 Jun 30, 2024 Jul 15 - 16, 2024

 

Admission to the program is available to the following persons:

Applicants with a relevant university entrance qualification (A-levels, high-school graduation certificate or similar school-leaving certificate or equivalent qualification).
Applicants without a university entrance qualification but with relevant professional qualifications who satisfy one of the following conditions:

  • school-leaving certificate from a relevant vocational secondary school
  • completion of a dual education course with a relevant apprenticeship


Students in their last year at school wishing to apply for a place on the program before taking their final exams must include their last school report with their application. Successful applicants must subsequently submit their school-leaving examination certificate before the start of the first semester.
Persons without a university entrance qualification but with relevant vocational qualifications must additionally sit entrance exams in German, English and Mathematics. The level of the exams corresponds to that of a non-school university entrance qualification in social & economic sciences.

In just two steps to your desired study program at MCI:

Step 1 – Online application: CV & motivation

A complete online application consists of a CV, a letter of motivation, information on educational background, qualifications, professional career, social achievements and academic as well as professional goals. We would like to know why you are applying to study at MCI.

You may apply for more than one degree program at the same time, provided you can conclusively explain your respective motivations in your letter of motivation.

Step 2 – Online admission interview

In the second step, all applicants will be invited to an online admission interview.

In this interview, we want to get to know you. We are particularly interested in your motivation to study at MCI as well as your professional and personal goals you want to achieve with the help of your studies.

Within three weeks after the admission interview, we will inform you about the admission decision.

Students in a group work situation, consultet by a lecturer

While studying

The bachelor's program in Management, Communication & IT stands out for its active learning environment, strong business relevance, and internationality. Numerous practical projects and the integrated internship offer diverse opportunities to apply theoretical knowledge in real working environments and gain valuable practical experience. The semester abroad in particular contributes to personal development and the acquisition of social skills and intercultural competencies.

Facts

Time model & language
Full-time | German (partially English)
Academic year
Winter semester: October – February
Summer semester: March – July
Structure
1st – 2nd semester: Fundamentals
3rd – 4th semester: Major Management or Media
5th semester: International semester (at a partner university or the MCI),
Integrative synopsis
6th semester: Internship, Bachelor thesis and final exam
Tuition fees
For students from EU & EEA countries: EUR 363 / semester plus membership fee to the Austrian Student Union (ÖH). Details & information for students from third countries can be found at admission.

Module overview

Subject%
Information & Communication Technologies 26%
BWL – Management – Communication 45%
Bachelor Thesis & Internship 17%
Major in Management / Media 12%

Full-time

The Bachelor program Management, Communication & IT is a full-time degree program. In full-time studies, lectures and seminars are held on weekdays, with blocked units allowing for an intensive immersion into individual topics.
The classes usually take place from Monday to Friday from 09:00 to 12:15 and / or from 13:30 to 16:45. In exceptional cases, the times may vary and the lessons and / or examinations may take place outside the specified times or possibly on Saturdays.

Our interdisciplinary electives provide you with the opportunity to tailor your academic journey to your own interests and goals.

Interdisciplinary electives are cross-curricular courses on current trends and developments.

They allow you to discuss topics from different perspectives and interact with students and faculty from other disciplines.

During your studies you have the unique chance to choose such a course from a wide range of topics within the following focus areas:

  • Entrepreneurship & Innovation
  • Sustainability
  • Digitalization
  • Globalization
  • Society

The electives offer the opportunity to deepen your own interests and broaden your horizons. Join us as we enter a world of learning, exploration, and growth! Read more.

Graduates of the program are conferred the academic title of Bachelor of Arts in Business, in short BA or B.A. This is attested by a leaving certificate, the Bachelor diploma, the international diploma supplement, and further documents where relevant. MCI Alumni are entitled to combine their academic degree with the brand “MCI” to provide trust and orientation in an increasingly intransparent international education market. Example: BSc (MCI).
Source: GZ BMWF-52.330/0195-I/6/2013

Major Management

In the management major, students are prepared to successfully tackle complex challenges in business management. The focus is on Enterprise Resource Planning Systems, Business Intelligence & Business Analytics, Data Science application, and Cyber Security. The management camp at the end of the fourth semester complements the specialization with either a practice-oriented case study from the automotive industry or finance, including cryptocurrencies, allowing for a holistic integration of the acquired knowledge.

Curriculum

  1 2 3 4 5 6

Computational Thinking I

3 | 3          

Databases

3 | 4          

Introduction to Business Informatics

3 | 5          

Coding

4,5 | 5          
Computational Thinking II  

4 | 4

       
Software Engineering  

5 | 5

       

Data Science

  6 | 6        
Cyber Security    

 2 | 3 

     
Introduction to Statistics     3 | 3      
Data Science Application      3 | 4       
Enterprise Resource Planning Systems       4,5 | 6     
Project in MCiT       3 | 4     


Semester Credit Units| ECTS-Credits

 

  1 2 3 4 5 6

Digital Accounting

3 | 5          

Introduction to Business

4,5 | 5          

Communication & Business Psychology

2,5 | 3          

Management Accounting & Controlling I

  3 | 5        

Organizational Behavior I

  3 | 5        

IT Law

  3 | 5        

Project & Process Management

    4 | 6      

IT Architecture & Operational Excellence

    4 | 6      

Management Accounting & Controlling II

    3 | 5       

Supply Chain Management

    2 | 3       

User Experience Design

       2 | 3      

Business Intelligence & Business Analytics

       2,5 | 3    

Organizational Design

      3 | 4     

Research Methods

      5 | 6    

Management Camp

      3 | 4    

Strategy & Ethics

        4,5 | 5  

Digital Marketing

        4 | 5  

Interdisciplinary Elective

        3 | 5  

Organizational Behavior II

        4 | 5  

Entrepreneurship

        4 | 5  

Research in Business Informatics

        4 | 5  


Semester Credit Units| ECTS-Credits

  1 2 3 4 5 6

Internship

          2 | 15 

Bachelor's Thesis & Exam

          2 | 15  


Semester Credit Units| ECTS-Credits

Major Media

The media major focuses on communication, media, and campaign planning, user experience design, data storytelling, and organizational design. Students learn to develop innovative communication strategies and effectively utilize digital media. The media camp at the end of the fourth semester supplements theoretical knowledge with practical application and fosters a comprehensive perspective, whether in the field of media production or alternatively in the gaming industry.

Curriculum

  1 2 3 4 5 6

Computational Thinking I

3 | 3          

Databases

3 | 4          

Introduction to Business Informatics

3 | 5          

Coding

4,5 | 5          
Computational Thinking II  

4 | 4

       
Software Engineering  

5 | 5

       

Data Science

  6 | 6        
Cyber Security    

 2 | 3 

     
Introduction to Statistics     3 | 3      
Data Science Application      3 | 4       

Customer Relation Management Systems

      4,5 | 6     
Project in MCiT       3 | 4     


Semester Credit Units| ECTS-Credits

 

  1 2 3 4 5 6

Digital Accounting

3 | 5          

Introduction to Business

4,5 | 5          

Communication & Business Psychology

2,5 | 3          

Management Accounting & Controlling I

  3 | 5        

Organizational Behavior I

  3 | 5        

IT Law

  3 | 5        

Project & Process Management

    4 | 6      

Marketing

    4 | 6      

Management Accounting & Controlling II

    3 | 5       

Information Management

    2 | 3       

User Experience Design

       2 | 3      

Data Storytelling

       2,5 | 3    

Organizational Design

      3 | 4     

Research Methods

      5 | 6    

Media Camp

      3 | 4    

Strategy & Ethics

        4,5 | 5  

Digital Marketing

        4 | 5  

Interdisciplinary Elective

        3 | 5  

Organizational Behavior II

        4 | 5  

Entrepreneurship

        4 | 5  

Research in Business Informatics

        4 | 5  


Semester Credit Units| ECTS-Credits

  1 2 3 4 5 6

Internship

          2 | 15 

Bachelor's Thesis & Exam

          2 | 15  


Semester Credit Units| ECTS-Credits

Cooperation & Career Partners (Selection)

  • Audi
  • BE-Terna
  • BMW
  • EGGER
  • Med-EL
  • Porsche Informatik
  • SAP
  • SOS Kinderdorf
  • Swarovski
  • Tirol Werbung

 vski engineerin

Learning Goals

In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.

Stylized globe of white grid lines on an orange circle symbolizes basic business knowledge and skills in general management

Information Literacy

Our graduates can find, evaluate, and responsibly use information from a variety of (digital) sources.

Symbol of a white labyrinth on an orange circle shows adequate problem-solving skills

Responsible Decision Making

Inspired by the UN Sustainable Development Goals, our graduates can make decisions that are ecologically sustainable, economically responsible, and socially equitable.

Three white gear wheels on an orange circle symbolize basic knowledge and skills for scientific work

Entrepreneurship

Our graduates demonstrate proficiency in applying entrepreneurial thinking and strategies to identify market opportunities, solve complex problems, and create innovative solutions, considering ethical issues.

Learning Goals Management, Communication & IT

Upon graduation our students will have the ability to link management, communication and IT know-how.

Our students will contribute to the workforce with their ability to identify and implement state-of-the-art IT solutions to support business strategies.

Our students will make a difference through their ability to realize projects at the junction of Management, Communication and IT.

Studying abroad

One of the most essential components of MCI study programs is their international orientation. This is reflected not only in the curriculum and assigned projects, but also in the backgrounds of our faculty and students. Each program also includes the opportunity for students to spend a semester abroad at one of MCI’s many partner institutions.

Internship

At MCI, each program of study requires students to complete an integrative internship of at least 12 weeks at a national or international company. Students receive support from the respective department in organizing this internship and are supervised in coordination with the company.

3 Persons in front of their laptops, watching a presentation

Our department and the MCI Career Center regularly provide up-to-date information about internship positions and the situation on the labor market in general.

As part of practice-oriented projects, students are provided with the opportunity to work with local and international businesses. This allows them to immediately apply their newly acquired knowledge in practice and in collaboration with the project team. Their theoretical knowledge is further deepened by a mandatory internship of several weeks duration.

Svenja Lassen, Managing Director primeCROWD Germany

The early connection of theory and practice is what makes the MCI so special to me. I am therefore delighted to have the opportunity to pass on my personal experience in the fields of media, moderation, communication and business networks to students so that they can actively try them out and apply them practically in business. Above all, I hope to encourage students to put their own ideas into practice, to set up or participate in start-ups - because we need well-trained founders and diverse teams with innovative ideas to make Europe successful in the long run.

Svenja Lassen, Managing Director primeCROWD Germany

Christian Lamp; Digital Marketing Manager SOS-Kinderdorf

We are an NGO and we are particularly dependent on addressing and activating our target groups with the most efficient marketing strategies possible. The direct cooperation with students of Management, Communication & IT at the MCI regularly brings us exciting inputs and new ideas for our activities.

Christian Lamp; Digital Marketing Manager SOS-Kinderdorf

Liezl Groenewald; Senior Manager Organizational Ethics; President Business Ethics Network of Africa (BEN-Africa); Independent Non-Executive Member of Council: CPUT

In my current positions as Senior Manager Organisational Ethics at The Ethics Institute in South Africa and President of the Business Ethics Network of Africa, I have vast exposure to, and experience in, the practical application of business ethics theory in practice. It is sometimes, especially with a study field such as ethics, difficult to translate theory into everyday practice in a working environment. I am pleased that I can use my theoretical knowledge and practical experience to assist students in this regard.

Liezl Groenewald; Senior Manager Organizational Ethics; President Business Ethics Network of Africa (BEN-Africa); Independent Non-Executive Member of Council: CPUT

Research & Development

At the Entrepreneurial School®, providing a consistent link between science and practice has top priority. Therefore, we provide our students plenty of opportunity to put their newly acquired knowledge to practice, even during their studies. The collaboration with companies and organizations of different sizes and sectors forms one of the cornerstones of the MCI concept. Such cooperative work does not only benefit our students, but also, ­to a large extent our partners.

Digital Transformation

• Data & Analytics

• IT Security & Privacy

• Technology Interaction & Innovation

• Operational Excellence & Agile Governance

• Next World of Work / Virtual & Augmented Reality

 

Contact: FH-Prof. Dr. Peter J. Mirski (digitaltransformation@mci.edu)

Team

A professional team of around 20 members of faculty and staff in the fields of teaching, research, universities and administration as well as more than 80 international visiting lecturers and recognized experts from world of science, consulting and the liberal professions ensure that students from all over the world can enjoy an education at the highest academic level in Management, Communication & IT.

By providing intensive support during the study program, we ensure that students complete their MCiT studies within the planned period of time. The high-level educational standard of teaching guarantees that theory and practice are an enriched combination.  This interconnection of science and application offers opportunities and challenges for an innovative teaching and learning experience.

Prof. Dr. Peter J. Mirski | Head of Department & Studies Bachelor's program Management, Communication & IT
Prof. Dr.
Peter J. Mirski
Head of Department & Studies +43 512 2070 - 3500 Curriculum Vitae
MMag. Rebecca Agerer | Assistant & Project Manager Bachelor's program Management, Communication & IT
MMag.
Rebecca Agerer
Assistant & Project Manager +43 512 2070 - 3521
Prof. Dr. Reinhard Bernsteiner | Information Systems & Smart Technologies Bachelor's program Management, Communication & IT
Prof. Dr.
Reinhard Bernsteiner
Information Systems & Smart Technologies +43 512 2070 - 3532 Curriculum Vitae
 Thomas Dilger, BA MA | Senior Lecturer Bachelor's program Management, Communication & IT
Thomas Dilger, BA MA Senior Lecturer +43 512 2070 - 3537 Curriculum Vitae
 Aleksander Groth, PhD | Lecturer Bachelor's program Management, Communication & IT
Aleksander Groth, PhD Lecturer +43 512 2070 - 3523 Curriculum Vitae
Prof. Dr. Dietmar Kilian | Digitalization & Sales Bachelor's program Management, Communication & IT
Prof. Dr.
Dietmar Kilian
Digitalization & Sales +43 512 2070 - 3533 Curriculum Vitae
 Carina Kollmitzer | Leave of Absence Bachelor's program Management, Communication & IT
Carina Kollmitzer Leave of Absence +43 512 2070 - 1425
 Susann Kruschel, MSc | Teaching & Research Assistant Bachelor's program Management, Communication & IT
Susann Kruschel, MSc Teaching & Research Assistant +43 512 2070 - 3530
Bc. Sabine Lohfeyer | Senior Office Management & Student Support Bachelor's program Management, Communication & IT
Bc.
Sabine Lohfeyer
Senior Office Management & Student Support +43 512 2070 - 3503
 Linda Meier | Office Management Bachelor's program Management, Communication & IT
Linda Meier Office Management +43 512 2070 - 3501
Prof. Dr. Christian Ploder | Operational Excellence Bachelor's program Management, Communication & IT
Prof. Dr.
Christian Ploder
Operational Excellence +43 512 2070 - 3536 Curriculum Vitae
 Magdalena Posch, BA MA MA | Assistant & Project Manager Bachelor's program Management, Communication & IT
Magdalena Posch, BA MA MA Assistant & Project Manager +43 512 2070 - 3524 Curriculum Vitae
 Elisabeth Rabanser, BA MSc | Assistant & Project Manager Bachelor's program Management, Communication & IT
Elisabeth Rabanser, BA MSc Assistant & Project Manager +43 512 2070 - 3520
 Arno Rottensteiner, BA MA | Doctoral Student Bachelor's program Management, Communication & IT
Arno Rottensteiner, BA MA Doctoral Student +43 512 2070 - 3526 Curriculum Vitae
Prof. Dr. Stephan Schlögl | Human-Centered Computing Bachelor's program Management, Communication & IT
Prof. Dr.
Stephan Schlögl
Human-Centered Computing +43 512 2070 - 3535 Curriculum Vitae
Prof. Dr. Teresa Spieß | Organizational Psychology & Change Management Bachelor's program Management, Communication & IT
Prof. Dr.
Teresa Spieß
Organizational Psychology & Change Management +43 512 2070 - 3525 Curriculum Vitae
 Valentina Wieser | Senior Office Management & Student Support Bachelor's program Management, Communication & IT
Valentina Wieser Senior Office Management & Student Support +43 512 2070 - 3504

After studying

The Management, Communication & IT bachelor's program promises a first-class education in the fields of management, communication, and IT, opening doors to diverse and numerous career opportunities in the field of digital transformation. Graduates have the chance to work in exciting areas of companies, agencies, or startups, whether as a digitalization manager, communication specialist, or business consultant.

Professional Opportunities

 

MANAGEMENT & IT:

  • Data-driven corporate management
  • Controlling & Finance
  • Information Systems Management & ERP
  • Management Consulting
  • IT-Security Management
  • Project & Process Management

Professional Opportunities

 

MEDIA & COMMUNICATION:

  • Digital Marketing & Analytics
  • Human Interface Design
  • Information Management
  • Communication Management & Consulting
  • Media and Campaign Management
  • Project & Process Management

MCI Alumni & Friends

MCI Alumni & Friends provides a dynamic service platform promoting contacts, image, professional careers, and personal development of MCI and its graduates. We are delighted with all the graduates who choose to stay in touch even long after completion of their studies, and allowing us to be a part of their various careers:

Success Stories

Continue studying

The MCI offers a number of internationally oriented Master's courses. The master program in Management, Communcation & IT is aimed directly at the graduates of this bachelor program. The completion of a master's degree qualifies for the relevant doctoral studies.

Questions and answers

Your application will be processed by various individuals, so a general greeting of "Dear Sir or Madam" is entirely sufficient. For the bachelor's program in Management, Communication & IT, documents should be uploaded in German.

Yes, both the online application and the online admission interview can be completed from any location.

In general, yes. We can provide you with more information, once we have received your online application.

In full-time degree programs, lectures and seminars take place on weekdays, with blocked units allowing for intensive engagement with specific topics.

Classes are held in both German and partially in English.

The semester abroad with numerous partner universities, the integrated internship, as well as project and final theses and elective modules, offer options for choice and customization, making the program an individual experience.

No, there are no prerequisites other than formal ones. This means that no prior knowledge is expected. However, a fundamental interest in the three areas of business, IT, and communication, as well as an affinity and curiosity for the digital world, are desired.

65 students are admitted to the bachelor's program in Management, Communication & IT each winter semester.