
Before studying Management, Communication & IT
Are you ready to tackle the digital challenges in business and society in your future career, actively shaping them through effective communication? Then the bachelor's program in Management, Communication & IT, MCiT in short, is the perfect choice for you. We offer you first-class management education in the field of digital transformation, where you will gain comprehensive expertise in project and process management, business leadership, communication, digital marketing, as well as data analysis and artificial intelligence. This sets the foundation for your successful career!
Overview
This bachelor program combines management, communication, and IT – three key areas that form the essential foundation for modern business leadership. You have the opportunity to specialize: both in the design and implementation of communication systems, for instance, in digital marketing; as well as in IT-supported strategic business management, such as in e-business. These are referred to as the majors media and management.
This degree program prepares students to tackle the challenges and opportunities of digital transformation. In a world heavily influenced by innovative information technologies and digital communication, this is without a question your competitive advantage. The rapidly increasing demand for professionals who excel in a combination of business, communication, and IT, expertise is your opportunity to shape your future.


MCI | The Entrepreneurial School®
MCI | The Entrepreneurial School® is one of the most successful universities in the German-speaking region and Europe. Renowned business experts teach in small groups, distinguished lecturers ensure academic quality in all areas, and the dedicated MCI team supports students in their endeavors such as internships, research, and stays abroad.

Admission
Applications for studies are accepted on an ongoing basis via our online application platform. In the interests of your further planning, we recommend that you submit your application early.
Applications for several degree programs at MCI in parallel are possible and welcome, as long as the motivation for the chosen studies can be conclusively demonstrated.
Application deadline | Interview |
Nov 17, 2024 | Dec 2 - 4, 2024 |
Feb 2, 2025 | Feb 17 - 19, 2025 |
Apr 6, 2025 | Apr 22 - 24, 2025 |
May 18, 2025 | Jun 2 - 4, 2025 |
Generally, admission to the program is available to the following persons:
Individuals with a university entrance qualification for a social, business or legal sciences study program (e.g. school-leaving exam, appropriate university entrance equivalency exam etc.)
Individuals without a university entrance qualification, but with relevant professional qualification, provided that one of the following requirements is fulfilled:
school-leaving certificate from a relevant vocational secondary school
completion of a dual education course with a relevant apprenticeship
Persons without a university entrance qualification but with relevant vocational qualifications must additionally sit entrance exams in German, English (Level II) and Mathematics (Level I). The level of the exams corresponds to that of a non-school university entrance qualification in social & economic sciences.
Persons in their last year at school wishing to apply for a place on the program before taking their final exams must include their most current school report with their application. Successful applicants must subsequently submit their school-leaving examination certificate before the start of the first semester.
In just two steps to your desired study program at MCI:
Step 1 – Online application: CV & motivation
A complete online application consists of a CV, a letter of motivation, information on educational background, qualifications, professional career, social achievements and academic as well as professional goals. We would like to know why you are applying to study at MCI.
You may apply for more than one degree program at the same time, provided you can conclusively explain your respective motivations in your letter of motivation.
Step 2 – Online admission interview
In the second step, all applicants will be invited to an online admission interview.
In this interview, we want to get to know you. We are particularly interested in your motivation to study at MCI as well as your professional and personal goals you want to achieve with the help of your studies.
Within three weeks after the admission interview, we will inform you about the admission decision.
While studying Management, Communication & IT
The bachelor's program in Management, Communication & IT stands out for its active learning environment, strong business relevance, and internationality. Numerous practical projects and the integrated internship offer diverse opportunities to apply theoretical knowledge in real working environments and gain valuable practical experience. The semester abroad in particular contributes to personal development and the acquisition of social skills and intercultural competencies.

In the first academic year, students acquire fundamentals of management, gain insights into business psychology, communication, and data science. Elective modules and the two majors enable students to pursue individual interests and develop their strengths:
In the management major, students are prepared to successfully tackle complex challenges in business management. The focus is on Enterprise Resource Planning Systems, Business Intelligence & Business Analytics, Data Science application, and Cyber Security. The management camp at the end of the fourth semester complements the specialization with either a practice-oriented case study from the automotive industry or finance, including cryptocurrencies, allowing for a holistic integration of the acquired knowledge.
The media major focuses on communication, media, and campaign planning, user experience design, data storytelling, and organizational design. Students learn to develop innovative communication strategies and effectively utilize digital media. The media camp at the end of the fourth semester supplements theoretical knowledge with practical application and fosters a comprehensive perspective, whether in the field of media production or alternatively in the gaming industry.
Subject | % |
---|---|
Information & Communication Technologies | 26% |
BWL - Management - Communication | 45% |
Bachelor Thesis & Internship | 17% |
Major in Management / Media | 12% |
Full-time
The Bachelor program Management, Communication & IT is a full-time degree program. In full-time studies, lectures and seminars are held on weekdays, with blocked units allowing for an intensive immersion into individual topics.
The classes usually take place from Monday to Friday from 09:00 to 12:15 and / or from 13:30 to 16:45. In exceptional cases, the times may vary and the lessons and / or examinations may take place outside the specified times or possibly on Saturdays.
Graduates of the program are conferred the academic title of Bachelor of Arts in Business, in short BA or B.A. This is attested by a leaving certificate, the Bachelor diploma, the international diploma supplement, and further documents where relevant. MCI Alumni are entitled to combine their academic degree with the brand “MCI” to provide trust and orientation in an increasingly intransparent international education market. Example: BSc (MCI).
Source: GZ BMWF-52.330/0195-I/6/2013
Our interdisciplinary electives provide you with the opportunity to tailor your academic journey to your own interests and goals.
Interdisciplinary electives are cross-curricular courses on current trends and developments.
They allow you to discuss topics from different perspectives and interact with students and faculty from other disciplines.
During your studies you have the unique chance to choose such a course from a wide range of topics within the following focus areas:
Entrepreneurship & Innovation
Sustainability
Digitalization
Globalization
Society
The electives offer the opportunity to deepen your own interests and broaden your horizons. Join us as we enter a world of learning, exploration, and growth! Read more.
Major Management
In the management major, students are prepared to successfully tackle complex challenges in business management. The focus is on Enterprise Resource Planning Systems, Business Intelligence & Business Analytics, Data Science application, and Cyber Security. The management camp at the end of the fourth semester complements the specialization with either a practice-oriented case study from the automotive industry or finance, including cryptocurrencies, allowing for a holistic integration of the acquired knowledge.
Major Media
The media major focuses on communication, media, and campaign planning, user experience design, data storytelling, and organizational design. Students learn to develop innovative communication strategies and effectively utilize digital media. The media camp at the end of the fourth semester supplements theoretical knowledge with practical application and fosters a comprehensive perspective, whether in the field of media production or alternatively in the gaming industry.






























Learning Goals
In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.
Our graduates have the ability to research information from variety of optionally digital sources, evaluate their credibility and use them responsibly.
Inspired by the UN Sustainable Development Goals, our graduates can make decisions that are ecologically sustainable, economically responsible, and socially equitable.
Our graduates demonstrate proficiency in applying entrepreneurial thinking and strategies to identify market opportunities, solve complex problems, and create innovative solutions, considering ethical issues.
International Outreach
One of the most essential components of MCI study programs is their international orientation. This is reflected not only in the curriculum and assigned projects, but also in the backgrounds of our faculty and students. The program also includes the opportunity for students to spend the 5th semester abroad at one of MCI’s many partner institutions.

Study Abroad
at our partner universities around the world.
Practice
At the Entrepreneurial School®, providing a consistent link between science and practice has top priority. The collaboration with companies and organizations of different sizes and sectors forms one of the cornerstones in regards to research and studies at MCI. Not only our students but also our partners benefit from this cooperative work.
Internship
At MCI, each program of study requires students to complete an integrative internship of at least 12 weeks at a national or international company. Students receive support from the respective department in organizing this internship and are supervised in coordination with the company.

Our department and the MCI Career Center regularly provide up-to-date information about internship positions and the situation on the labor market in general.
Study projects
As part of practice-oriented projects, students are provided with the opportunity to work with local and international businesses. This allows them to immediately apply their newly acquired knowledge in practice and in collaboration with the project team. Their theoretical knowledge is further deepened by a mandatory internship of several weeks duration.
The professional internship at an international corporation or a successful start-up ensures that what has been learned is put into practice and contacts are made. Completing a semester abroad at one of the MCI's numerous partner universities also sharpens students' awareness of international markets - an essential component of the course that runs like a common thread through the entire curriculum.
After studying Management, Communication & IT
Studying at MCI is an investment in a successful future. Through close cooperation with industry and the practical orientation of all courses, MCI graduates are in particularly high demand on the job market and have several job offers even before graduation.

Professional opportunities
The Management, Communication & IT bachelor's program promises a first-class education in the fields of management, communication, and IT, opening doors to diverse and numerous career opportunities in the field of digital transformation. Graduates have the chance to work in exciting areas of companies, agencies, or startups, whether as a digitalization manager, communication specialist, or business consultant.
MANAGEMENT & IT:
- Data-driven corporate management
- Controlling & Finance
- Information Systems Management & ERP
- Management Consulting
- IT-Security Management
- Project & Process Management
MEDIA & COMMUNICATION:
- Digital Marketing & Analytics
- Human Interface Design
- Information Management
- Communication Management & Consulting
- Media and Campaign Management
- Project & Process Management
Continue studying
The MCI offers a number of internationally oriented Master's courses. The master program in Management, Communcation & IT is aimed directly at the graduates of this bachelor program. The completion of a master's degree qualifies for the relevant doctoral studies.

Suitable master's programs
News
Management, Communication & IT


Questions & Answers
Your application will be processed by various individuals, so a general greeting of "Dear Sir or Madam" is entirely sufficient. For the bachelor's program in Management, Communication & IT, documents should be uploaded in German.
Yes, both the online application and the online admission interview can be completed from any location.
In general, yes. We can provide you with more information, once we have received your online application.
In full-time degree programs, lectures and seminars take place on weekdays, with blocked units allowing for intensive engagement with specific topics.
Classes are held in both German and partially in English.
The semester abroad with numerous partner universities, the integrated internship, as well as project and final theses and elective modules, offer options for choice and customization, making the program an individual experience.
The focus is on Python.
No, there are no prerequisites other than formal ones. This means that no prior knowledge is expected. However, a fundamental interest in the three areas of business, IT, and communication, as well as an affinity and curiosity for the digital world, are desired.
65 students are admitted to the bachelor's program in Management, Communication & IT each winter semester.
As this program is a full-time course and all classes require your compulsory attendance, it can be combined with a job only to a limited degree. Working full-time is only possible during holidays or the integrated internship.