Tourism Business Studies | Bachelor

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Short Facts
  • Time model & language: Full-time | German
  • Duration of study: 6 semesters | 180 ECTS
  • Prerequisites: University entrance qualification or relevant professional qualification with additional exams
  • Academic Degree: Bachelor of Arts in Business | BA or B.A.
  • Next starting date: Fall 2018
    Application: ongoing

Before studying

As a commencing student you may have many questions: What does the desired course of studies teach me? How do I apply? What are the requirements for admission to studying at MCI, and what is the application deadline? What are my career options after graduation? Below you will find all the answers and information you may need.


Young female student sitting cross-legged with book, a mountain range in the background

In addition to English, students may choose to study Russian, Spanish, Italian, or French as a second language.

The MCI Bachelor’s degree course in Tourism Business Studies combines comprehensive business training with an entrepreneurial approach to the leisure and tourism industry. Students are trained to become entrepreneurs and managers qualified to operate on both a national and international level.

This unique academic training program opens up an entirely new perspective and contributes to the professionalization of the industry as well as the creation of new and innovative approaches. Just like any other industry, the tourism and leisure industry also has to adapt to the changes brought about by current digitization processes. Against this backdrop, Tourism Business Studies aims to produce experts capable of lateral thinking.

The curriculum is constantly adapted to integrate current developments relevant to the industry. Experts in the subject ensure that theoretical and practical knowledge are combined in such a way as to create added value for students. An entrepreneurial and practical approach to teaching is adopted to meet the requirements of the MCI Department of Tourism Business Studies.


Hubert J. Siller
Prof. Mag. Hubert J. Siller Head of Department & Studies +43 512 2070 - 3300

If you have any questions concerning the study program, please contact us at: This email address is being protected from spambots. You need JavaScript enabled to view it., Tel:+43 512 2070-3300

Consultancy situation with MCI staff and future student


Applications for admission are accepted on a rolling basis. The required documents are to be submitted online. Applicants are welcome to apply for multiple programs of study, as long as a plausible rationale is given. The final decision may be taken by the end of the application procedures.


Application deadline 

Entrance exam


Additional exam 

Date 1 27, November 2017* 11 - 12, December 2017 11 - 12, December 2017 11 or 12, December 2017
Date 2 5, February 2018 26 - 27, February 2018 26 - 28, February 2018 26 or 27, February 2018
Date 3 2, April 2018 23 - 25, April 2018 23 - 25, April 2018 23 or 24, April 2018
Date 4 4, June 2018 25 - 27, June 2018 25 - 27, June 2018 25 or 26, June 2018


 *recommended for applications from non-EU countries

The program accepts:

Applicants with a university entrance qualification for a social and business sciences study program (e.g. school leaving exam, appropriate university entrance exam).
Applicants without a university entrance qualification but with relevant professional qualification, as long as the following prerequisites are fulfilled:

  • successful completion of a relevant vocational middle school (e.g. hotel vocational school, gastronomy vocational school, tourism vocational school, business vocational school, commercial school)
  • successful completion of a dual education program in relevant tourism or commercial apprenticeships.

Students in their last year at school wishing to apply for a place on the program before taking their final exams must include their last school report with their application. Successful applicants must subsequently submit their school-leaving examination certificate before the start of the first semester.

Furthermore, individuals having a relevant professional qualification without an university entrance qualification must also take examinations in German, English and Mathematics. The level of the exams is equal to those of the university entrance exam for social and business science study programs.

Particular attention is paid to education and certificates, general professional development and position (duties, responsibilities etc.) as well as academic and professional goals.

The written entrance exam consists of questions on deductive thinking, numerical abilities, long-term memory, English language skills, as well as a study-related personality profile. The exam is computer-based, has a duration of 2 hours and takes place, on-campus, at MCI. Aids such as calculators, dictionaries etc. are not permitted.

Multiple Applications: The written entrance exam applies to all business-related studies and has only to be taken once.

The interview is conducted by a commission and gives applicants the opportunity to present themselves personally, to expand on information provided in the application materials, and to explain their academic and professional goals.

3 students doing research in the library

While studying

MCI study programs stand out due to the quality of their content, relevance to the business world, and their international orientation. The close cooperation with partners from industry and integrative internships enable students to gain practical experience as early as in their Bachelor’s studies. In addition to providing expert knowledge, MCI places great importance on encouraging personal development and the development of social and intercultural competencies.

Tourism Business Studies

The program is divided into a four-semester introduction to relevant basics and a mandatory internship to be completed in the fifth semester.

Corporate management, marketing, finance and digitization are only a few of the aspects to be addressed as part of the studies. Moreover, the course places great emphasis on economics, tourism and leisure management, academic research and writing, and methodological competence. Complementary classes are offered to improve the students’ social skills and communicative competence, as well as their foreign language skills – in addition to English, students may choose to study Russian, Spanish, Italian, or French as a second language.


Time model & language
Full-time | German
Academic year
Winter semester: September – December
Summer semester: March – beginning of July
1st–4th semester: Fundamentals
5th semester: Integrative internship and 1st Bachelor thesis
6th semester: International semester (abroad or at MCI), 2nd Bachelor thesis and final exam
Tuition fees
For students from EU & EEA countries: EUR 363 / semester plus membership fee to the Austrian Student Union (ÖH). Details & information for students from third countries can be found at admission.

Module overview

Business management 13%
Economics 6%
Finance management 9%
Marketing and digitalization 6%
Tourism Business Studies 18%
Academic Research & methodological competence 16%
Social-communicative skills 4%
Languages 13%
Electives 2%
Internship 14%


Management Studies 2 | 3 2 | 3        
Fundamentals of Law 3 | 3 3 | 3        
Project Management   1 | 2        
Service & Quality Management     2 | 2      
Human Resource Management       2 | 2    
Strategic Management       2 | 3    
Entrepreneurship           2 | 3

Semester Credit Units| ECTS-Credits

Microeconomics 2 | 3          
Macroeconomics   2 | 2        
Tourism Economics & Politics      2 | 3  2 | 2    

Semester Credit Units| ECTS-Credits

Accounting & Controlling 3 | 3 3 | 3        
Fundamentals of Finance     2 | 3       
Controlling in Tourism       2 | 3    
Tourism & Finance       2 | 2    
Financial Management       2 | 2    

Semester Credit Units| ECTS-Credits

Fundamentals of marketing   2 | 2        
Brand Management & Corporate Communication     2 | 2       
Tourism Marketing     2 | 2       
Digital Tourism Marketing       2 | 2     
Digital Information Management            2 | 2

Semester Credit Units| ECTS-Credits

Introduction to tourism 1 | 1          
Sociology of Tourism & Leisure 1 | 2          
Alpine Tourism Management 1 | 1           
Eventmanagement     2 | 3      
Global Trends in Tourism     1 | 2      
Operations Management     2 | 2      
Sustainable Tourism Development     2 | 2      
Destination Management     2 | 2     2 | 3
Travel Business Management       2 | 2    
Meeting & Convention Industry       2 | 2    
International Tourism Markets           2 | 3
International Tourism Management           2 | 3
Hospitality Management           2 | 2
Alpine Tourism           3 | 5
Product Development & Innovation           2 | 3

Semester Credit Units| ECTS-Credits

Quantitative Methods 3 | 4 3 | 4        
Digital Competencies 1 | 1 1 | 1        
Academic research   1 | 2   1 | 2     
Academic research (Bachelor theses)         1 | 5  1 | 10 

Semester Credit Units| ECTS-Credits

Teamwork & Communication 1 | 2          
Presentation & Moderation Skills   1 | 2        
Self- & Time- Management     2 | 2       
Intercultural management           1 | 1 

Semester Credit Units| ECTS-Credits

Elective       2 | 3    
English 3 | 3 3 | 3 2 | 2 2 | 2    
2nd Foreign language  4 | 4 3 | 3 3 | 3 3 | 3    
Internship         25  

Semester Credit Units| ECTS-Credits


  • DMO - Destinationsmanagementorganisationen (TVB, LTO, NTO)
  • Hotellerie und Gastronomie
  • Veranstaltungs- und Eventmanagement
  • Freizeit-, Sport- und Gesundheitseinrichtungen
  • Tourismus- und Freizeitberatung, Consulting
  • Seilbahnwirtschaft
  • Reiseveranstalter, Reisemittler

Learning Goals

In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.

Our graduates have fundamental knowledge and skills in management science.

Our students can explain and apply current concepts and theories in management science.

Our graduates have basic knowledge and skills in scientific methodology.

Our students can apply relevant theories and appropriate scientific methods in real-world contexts.

Our graduates have relevant problem-solving skills.

Our students can make active use of critical thinking skills in analogue or digital contexts.

Our students can approach problems responsibly considering ethical issues.

Our graduates have effective communication skills.

Our students can communicate effectively in analogue contexts.

Our students can communicate effectively in digital contexts.

Learning Goals Tourism Business Studies

Upon graduation, our students will link and apply basic management-knowledge with current issues in the tourism industry and their respective professional field of responsibility.

Our students will make a difference through their ability to combine theory and practical thinking and develop relevant action plans.

Studying abroad

One of the most essential components of MCI study programs is their international orientation. This is reflected not only in the curriculum and assigned projects, but also in the backgrounds of our faculty and students. Each program also includes the opportunity for students to spend a semester abroad at one of MCI’s many partner institutions.


At MCI, each program of study requires students to complete an integrative internship of at least 15 weeks at a national or international company. Students receive support from the respective department in organizing this internship and are supervised in coordination with the company.

Our department and the MCI Career Center regularly provide up-to-date information about internship positions and the situation on the labor market in general.

As part of practice-oriented projects, students are provided with the opportunity to work with local and international businesses. This allows them to immediately apply their newly acquired knowledge in practice and in collaboration with the project team. Their theoretical knowledge is further deepened by a mandatory internship of several weeks duration.

Dr. Petra Stolba, CEO of the Austrian National Tourist Office ANTO

“On many occasions, we were able to experience MCI students as very competent and committed experts. They are a testimony to the excellent education provided by MCI. The institution has been a valuable and reliable partner in this field for many years. It is, in fact, one of the main supporters and promoters of Austria as a competitive tourist destination.”

Dr. Petra Stolba, CEO of the Austrian National Tourist Office ANTO

Dr. Franz Tschiderer, chairman of the Serfaus-Fiss-Ladis Tourism Association

“MCI tourism graduates are in high demand in the tourism industry. Research in the field of tourism carried out by MCI provides valuable and practically relevant insights for both businesses and destinations.”

Dr. Franz Tschiderer, chairman of the Serfaus-Fiss-Ladis Tourism Association

Josef Schmid; graduate of Tourism Business Studies

In the thick of it rather than on the sidelines: the MCI international network provided me with new contacts and career prospects beyond national borders.

Josef Schmid; graduate of Tourism Business Studies

Peter Grander

A practice-oriented and effective program that points the way ahead: this experience had a lasting effect on my development like no other stage in my career in tourism.

Peter Grander

Research & Development

At the Entrepreneurial School®, providing a consistent link between science and practice has top priority. Therefore, we provide our students plenty of opportunity to put their newly acquired knowledge to practice, even during their studies. The collaboration with companies and organizations of different sizes and sectors forms one of the cornerstones of the MCI concept. Such cooperative work does not only benefit our students, but also, ­to a large extent our partners.

Based on the three research levels enterprise, destination, and region, a number of areas of research representing cross-cutting fields of interest can be defined, which constitute the research focus at MCI Tourism.

The exploration of the research areas identified in the illustration, namely business management/leadership, entrepreneurship/innovation, finance management, personnel management, service marketing, resource management, economics & policy-making, in the context of enterprises, destinations and regions shall ultimately contribute to enhancing the competitiveness of alpine tourism.


The tourism businesses are the backbone of the tourism industry in Tyrol, and are therefore the main focus of R&D at MCI Tourism. Ultimately, from a supply point of view the quality achieved by the individual service providers is decisive for the competitiveness and success of a destination.


Tourism businesses are typically part of a touristic value chain and are therefore service partners within the framework of a destination.


Ultimately, from a demand point of view the quality of tourism regions is decisive for the competitiveness and success of a country’s tourism industry.

Friends & Partners

• Land Tirol • Landestourismusorganisationen, z. B. die Tirol Werbung • Destinationsmanagementorgantisationen • Wirtschaftskammer Tirol • Deutsche Gesellschaft für Tourismusforschung • alpS • TTRA • Unternehmen aus der Tourismus- und Freizeitwirtschaft (z. B. Congress Messe Innsbruck (CMI), Promedia, Swarovski, uvm).

After studying

Graduates of the program are conferred the academic title of Bachelor of Arts in Business, in short BA or B.A. This is attested by a leaving certificate, the Bachelor diploma, the international diploma supplement, and further documents where relevant. We recommend graduates to combine the academic degree with the MCI brand: e.g. BA (MCI). This is to provide trust and orientation in an increasingly non-transparent international education market.

Continue studying

The MCI offers a number of internationally oriented Master's courses. The master program in Entrepreneurship & Tourism is aimed directly at the graduates of this bachelor program. The completion of a master's degree qualifies for the relevant doctoral studies.

Success Stories

MCI Alumni & Friends provides a dynamic service platform promoting contacts, image, professional careers, and personal development of MCI and its graduates. We are delighted with all the graduates who choose to stay in touch even long after completion of their studies, and allowing us to be a part of their various careers:

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