Digital Business MBA*

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Short Facts
  • Academic Degree: Master of Business Administration in Digital Business (MBA)
  • Duration of study: 4 semesters, part-time
  • Prerequisites: Academic degree, minimum of two years of professional experience in a qualified position, proof of an adequate command of English
  • Next starting date: October 2019
  • Language: German, English
  • Early Bird offer - €2.500,- (Application until 04, February, 2019)

*pending accreditation

Before studying

The two-year Executive Master Degree program in Digital Business creates experts capable of leading the organizational transformation resulting from the digital revolution to success.


The process of digitalization has long affected all areas of society and economy. The new economy has revolutionized entire business models: working models and procedures have changed and continue to change dramatically.

Participants in the Master’s course organized by MCI and the Investment Punk Academy learn how to successfully manage the effects and principles of the digital revolution and actively influence the process of organizational transformation.

The content and organization of the course have been designed to meet the specific requirements and needs of professional decision makers. The innovative blended learning concept applied by MCI combines synchronous and asynchronous learning phases with on-campus classes. This guarantees a maximum of flexibility regarding both time and location.

Head of Executive Education
Susanne E. Herzog
Mag. Susanne E. Herzog Head Executive Education +43 512 2070 - 2100This email address is being protected from spambots. You need JavaScript enabled to view it.
Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.


Applications for admission are accepted on a rolling basis. The required documents are to be submitted online.


Application Test & Interview


05.-06. February 2019 


04.-05. March 2019


15.-16. April 2019


17.-18. June 2019


09.-10. September 2019

In principle, the program accepts individuals with

  • an academic degree at the Bachelor’s level at least or
  • a minimum of two years’ relevant professional experience.

Additionally applicants are  required to provide proof of sufficient knowledge of the English language. Relevant evidence must not be older than three years and may include certificates issued for the completion of any one of the following examinations:

  • TOEFL (minimum score of 92)
  • IELTS (minimum score of 6.5)

The admission procedure is designed to determine your suitability for the program and is divided into two parts:

  • online application with CV and essay on medium-term career goals
  • proof of an adequate command of English
  • personal interview
  • decision

While studying

The Executive Master Degree program in Digital Business provides comprehensive knowledge to develop and manage digital business models.

The topics covered by the post-graduate MBA course include online marketing, data science, machine learning, blockchain technology, IT security, data management and data protection. The complementary English-language module in Digital Business has a strong international focus and discusses exemplary new economy business models and their conditions for success.

A large part of the course consists of online or mobile learning sessions. Synchronous and asynchronous e-learning elements and compact on-campus classes are combined in an innovative approach, also referred to as blended learning. This concept ensures a maximum of flexibility regarding both time and location. Much of the program is taught via the highly modern and innovative MCI online learning environment and the Investment Punk Academy. In addition, there are two to three on-campus courses per semester. These are usually held between Thursday and Saturday and give students the opportunity to network, attend lectures, and master group challenges. Courses are planned to take place in Innsbruck, Vienna, Frankfurt, Munich, and Berlin.


Time model
Part-time, blended learning (online- & presence phases)
4 phases within 24 months
Precence days
18 days on-campus, 69 weeks online
German & English
Participation fee
EUR 18.900


I Fundamentals of Business Administration
  • Strategic Management
  • Fundamentals of Accounting
  • Investment & Finance
  • Strategic & Operational Management Control
  • Human Resource Management
  • Innovation Management
6 days 6 weeks 10

Fundamentals of Digitalization & IT

  • IT Governance & Legal Bases (e.g. GDPR)
  • Databases & Data Storage
  • Analytics: Data Evaluation & Visualization
  • Web-Based Services
  • Smart Technologies & the Internet of Things
  6 weeks 5
II Digital Economy
  • Digitalization Trends & Dimensions
  • Business Models (Traditional vs. New Economy)
  • Entrepreneurship & Business Planning
  • Data Management, IT Security & Intellectual Property
  • Human Resource Development & Leadership
  • Management: Finance, Human Resources, Marketing
  • Ethics & Responsibility
4 days 24 weeks 25
III Digital Business (in English)
  • Organization & Culture
  • Teams & Diversity
  • Leadership
  • Human Resource Development & Coaching
  • Agile Leadership
  • Work & Organizational Psychology
  • Theories of Perception & Cognition
  • Decision-Making Processes & Theories
  • Communication, Negotiation & Conflict Management
6 days 30 weeks 35

Supervised Master’s thesis and complementary seminars; Final examination by a comitee

  • In the final phase of the program, students are required to write a Master’s thesis that meets the highest of academic standards. The subject is determined by an issue encountered in the student’s own organization or professional environment.
2 days 3 weeks 15

Academic director
FH-Prof. Dr. Maria Rabl
MCI Professor Department Business & Management, Innsbruck / Tyrol

Program director
Mag. Susanne E. Herzog
MCI Head of Executive Education & Development, Innsbruck / Tyrol


Academic Board

Prof. Dr. Andreas Altmann
MCI Rector, Innsbruck / Tyrol

FH-Prof. PD Dr. Bernd Ebersberger
MCI Head R&D Services, Innsbruck / Tyrol

FH-Prof. Dipl.-Kfm. Bernd Kirschner
MCI Head of Department Business & Management und International Business, Innsbruck / Tyrol

Dr. Markus Kittler
MCI Professor Department Management & Law, Innsbruck / Tyrol

FH-Prof. Dr. Gabriela Leiß, MBA
MCI Professor Department Business & Management, Innsbruck / Tyrol

FH-Prof. Dr. Peter J. Mirski
MCI Head of Department Management, Communication & IT, Innsbruck / Tyrol


The personalized MCI eCampus learning environment provides students with important notifications, email messages, and all the information they require to focus on their studies. Tests and activities to assess one’s personal progress as well as discussion forums and moderated chats additionally facilitate online studies.

Technical requirements for admission to the MCI eCampus:

  • up-to-date PC or laptop
  • broadband internet access
  • microphone and speakers (headset)
  • webcam
  • printer


Software requirements:

  • MS Office or Open Office
  • up-to-date web browser
  • (free) software as announced at the beginning of the semester

Learning Goals

In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.

Upon graduation our students are effective communicators in their field of business.

Our students can discuss information, ideas, problems and solutions with/for specialists and non-specialists.

Our graduates will be interdisciplinary thinkers connecting abstract thinking with practical problems.

Our students apply appropriate theory and scientific methods to practical issues in business; Our students will demonstrate higher order thinking skills considering ethical issues.

Our graduates are effective leaders implementing high-quality decisions on a timely basis.

Students prove the understanding of effective and efficient behavior in leadership.

Students make high-level business decisions and take care that they are effectively implemented.

Learning Goals Digital Business MBA

Our participants can think critically in a global setting and are digitally literate.

Students are able to analyze, discuss and solve business problems on an international level considering cultural issues. Students demonstrate digital skills for collaboration in an online environment.

After studying

Upon completion of the Executive Master’s program, graduates are awarded the internationally acknowledged title of a Master of Business Administration (MBA).

Our graduates profit from our strong network of recognized lecturers from science, business, and society, even beyond their studies. The exchange with international students also improves their own network and creates international acceptance for the benefit of all our students.

Accreditation by the prestigious Association to Advance Collegiate Schools of Business (AACSB) and the award of the Premium Seal by the Foundation for International Business Administration Accreditation (FIBAA) are testimony to the high quality standards and international standing of this program and respective degree.

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