"Digitalization has far-reaching consequences for people's business and living environments. As the Entrepreneurial School, it is our aim to create superior value for our students by exploiting the potential of these advancements, both content- and didactics-wise." Dr. Maria Wallnöfer, Academic Director
In cooperation with the "investment punk" Gerald Hörhan, one of the leading new economy experts in the German-speaking world, MCI | The Entrepreneurial School® has developed a unique postgraduate Executive MBA program in Digital Business that can be studied while working:
If you have any questions about the study program, please contact us.
The Digital Business MBA Master program offers a first-class further education and specialization in digital business that is practical and immediately applicable from day one.
The "New Economy" is revolutionizing entire business models, working environments and processes. In this area of conflict, the MCI | The Entrepreneurial School® together with "investment punk" Gerald Hörhan has developed an innovative, internationally oriented MBA program for executives, entrepreneurs and decision-makers that is uniquely suited to these new requirements.
In addition to the unique content orientation, the program follows the mobile learning concept (blended learning) developed at the MCI. The intelligent mix of compact attendance phases in Innsbruck as well as synchronous and asynchronous online phases makes it possible to make the study program largely independent of time and place, thus distinguishing it clearly from a conventional distance-learning program.
Introductory phase: Basics of business administration, basics in digitization and ITDepending on previous education and academic qualifications, previous knowledge can be accredited at this stage, on request.
The latest topics of the Digital Economy. The team of lecturers are in close contact with entrepreneurs of the New Economy, such as in Silicon Valley for example. Topics include new business models, data science and data management, IT security, legal issues such as intellectual property, trends and developments such as block chain technology, but also leadership and employee management issues, ethics and responsibility and many more.
Level III is held entirely in English. The focus is on the strategic aspects of digitization in an international context. Concrete topics are Organizational Behavior, Digital Transformation, Entrepreneurship & New Venture Creation, Strategic Management, Global Macroeconomics.
Preparation of a Master thesis on a scientific level, which deals with a problem within one’ own organization or their respective professional environment. The upshot is the final transfer of the acquired knowledge into one’s own professional practice taking place.
Fundamentals of Business Administration
Strategic ManagementAccounting fundamentalsInvestment & FinancingStrategic & operational controllingHuman resource managementInnovation Management
IT Governance & Legal Basics DSGVODatabases & data managementAnalytics: Data evaluation & visualizationWeb-based servicesSmart Technologies & Internet of Things
Trends & Developments in Digitization (e.g. Blockchain)Business models (classic vs. new economy)Entrepreneurship & Business PlanningData Management, Data Science, IT Security & Intellectual PropertyPersonal Development & LeadershipManagement: financing, personnel, marketingEthics & Responsibility
Organizational BehaviorManaging International BusinessEntrepreneurship & New Venture CreationGlobal strategic managementManagerial economics
Academically supervised Master thesis with accompanying courses; Thesis defense before committee - the Master thesis, which is to be written at an academic level, deals with a problem within the student's own organization or their respective professional environment
Mag. Susanne E. Herzog
MCI Head of Executive Education & Development
Dr. Maria Wallnöfer
MCI Senior Lecturer
Univ.-Prof. Dr. Kurt Matzler
Professor for Strategic Management, University of Innsbruck / Tyrol
Assistant Professor Mag. Dr. Stefan Palan
Associate Professor for Department Banking & Finance at the University of Graz / Austria
Prof. Joseph G. Nellis, BSc MA PhD FHEA FAcSS
Professor of Global Economy and Deputy Director Economic Policy and Performance, Cranfield University, Cranfield / UK
PD FH Prof. Dr. Bernd Ebersberger
Head of the Chair of Innovation Management, University of Hohenheim, Stuttgart / Germany
Dr. Sharon Tal-Itzkovitch
Co-creator of the "Market Opportunity Navigator", lecturer, Technion Israel Institute of Technology, Haifa / Israel
FH-Prof. Dr. Markus Kittler
MCI Lecturer in Management & Law and Strategic Management & Law
The postgraduate Master program in Digital Business extends over two years and can be studied while working. The MCI's innovative blended learning concept combines synchronous and asynchronous learning phases with attendance phases, thus allowing for maximum flexibility in terms of time and location.
The attendance phases are completed in eight two- to three-day seminars, each of which takes place on a Thursday, Friday and Saturday. The rest of the study program takes place in an interactive mode via the modern and highly developed online learning environments of the MCI and the Investment Punk Academy.
About 2/3 of the courses are held in German (levels I + II) and about 1/3 in English (level III).
An intelligent mix of online phases, attendance modules and electronic media combines location-independent study with personal interaction between lecturers and students. The didactic concept thus differs fundamentally from a typical distance-learning program while meeting the highest demands.
Work - Life - Learn
Through the personal and individualized learning environment at the MCI E-Campus, students receive daily updated messages, e-mails and all the information they need in order to concentrate on their studies. Tests and exercises to check personal learning progress as well as learning forums and moderated chats facilitate studying online.
Technical requirements for admission to the MCI E-Campus
Upon completion of the Executive Master program, graduates acquire the internationally recognized title of Master of Business Administration (MBA).
Beyond their studies, graduates benefit from a strong network of renowned lecturers from science, business and society. The networking with international students promotes contacts and creates international acceptance for the benefit of the students.
Accreditation by the prestigious Association to Advance Collegiate Schools of Business (AACSB) testifies to the high quality and reputation of the study program and the degree it awards.
In order to ensure the transfer of learning and to enable students to develop relevant competencies, the MCI has defined cross-curricular learning goals. These goals and objectives describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.
Our graduates are effective communicators in their field of work.
Our students can discuss problems, ideas and solutions with specialists and non-specialists.
Our graduates are competent in applying scientific methods to solve practical problems.
Our students can apply relevant theories and appropriate scientific methods in their field of work.
Our students can act according to ethical principles when doing scientific work.
Our graduates understand complex digital business problems and are effective decision-makers in their field of work.
Our students are able to systematically analyze digital business problems and decide on the most effective approach to achieve strategic business objectives.
Our students consider ethical, social and environmental aspects in strategic decision-making.
In its organizational form as an online master study program, the MCI pursues a blended learning concept that combines synchronous and asynchronous online phases with regular attendance phases.
The digital revolution is changing our economy and society at a breathtaking pace. Digitalization is affecting all areas of society and the economy, and those who do not understand the digital revolution will suffer economic disadvantages.
Gerald Hörhan, CEO Investement Punk Academy
The MCI impresses with its internationality and entrepreneurial dynamism!
Prof. Dr. Romano Prodi, former President of the European Commission, former Italian Prime Minister
Congratulations to your focus on diversity, your entrepreneurial spirit and your goal to make MCI the best place to work, to learn and grow in a diverse and open world.
Catherine Ladousse, Executive Director Communications EMEA, Lenovo, Paris
Unbelievable what has developed in Innsbruck. An entrepreneurial university at its best!
Andreas König, former CEO TeamViewer, Start-up Investor, Göppingen / Germany
MCI, the ideal partner for family businesses!
Margarita Louis-Dreyfus, Chairwoman of the Supervisory Board, Louis Dreyfus Group, Amsterdam
The Digital Business MBA Master program is aimed at people who are already dealing with the effects and new business models of the digital economy and who want to manage and drive the digital transformation in their respective professional environment.
The focus of the Digital Business MBA is clearly on higher qualification and preparation for management positions. As the transfer of knowledge into the respective professional practice already takes place while studying, several years professional experience is essential for the success and quality of the MBA program and a mandatory prerequisite of the admission criteria.
The program represents an interesting perspective for the following target groups:
Applications for the Executive Master program are accepted on an ongoing basis. Please send us your complete portfolio (online form).
In principle, persons with the following qualifications are admitted to the course
The admission procedure provides for the following elements:
Online applicationThe application must be submitted in the form of a standardized online-application accompanied by the required documents (curriculum vitae and essay on medium-term career goals). An academic degree and minimum of three years professional experience in a qualified position prior to commencement of the program (ideally, qualified professional activity during the MBA program itself) are required.
Proof of an adequate command of EnglishEither TOEFL, IELTS or equivalent certificates (see European Framework of Reference for Languages: Proficient User, Competent Language Proficiency). Scores are valid for three years from the date of the test.
Personal interviewThe interview gives applicants the opportunity to present themselves personally, to narrate their career history, to explain their motivation for applying to this program as well as to describe their medium-term professional goals.
DecisionAn admission committee reaches the final decision on the applicant’s admission to the Master program.
Upon completion of this Executive Master program, graduates acquire the internationally recognized title of Master of Business Administration (MBA).
The content of the Master program in Digital Business enables graduates to lead their companies and organizations through the digital transformation.
Possible fields of application:
As a company founder, you are able to start your business in the New Economy on solid foundations with the expertise of experienced entrepreneurs in the background.
Entrepreneurs and managers have the necessary know-how to seize new opportunities in a global environment, position themselves successfully in the digital economy and take the necessary measures in their companies.
Consultants accompany their clients and customers on the path to the digital transformation.
Students and graduates can draw on the international network of the MCI and the Investment Punk Academy and benefit from the expertise of internationally renowned experts.