MBA Digital Business & Entrepreneurship

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Short Facts
  • Type of study
    part-time | online & attendance modules | German & English
  • Duration of study
    4 semesters | 90 ECTS
  • Prerequisites*
    academic degree | relevant professional qualification | proof of English
  • Tuition fee
    EUR 21,890,-
  • Next starting date
    September 21, 2023
  • Application deadline
    August 27, 2023


"Digitalization has far-reaching consequences for people's business and living environments. As the Entrepreneurial School, it is our aim to create superior value for our students by exploiting the potential of these advancements, both content- and didactics-wise." Dr. Maria Wallnöfer, Academic Director


Unique part-time postgraduate program MBA Digital Business & Entrepreneurship:

  • Digital Economy & Digital Business can be put into practice
  • Top-class current research expertise & practical know-how
  • Other topics: Development and Management of Digital Business Models
  • Transfer to individual questions from your own company
  • International orientation, and studies partially held in English
  • Coaching by New Economy experts
  • Mobile learning with an intelligent mix of online and face-to-face attendance phases with maximum flexibility in terms of time and location
Mag. Susanne E. Herzog | Head Executive Education
Mag. Susanne E. Herzog Head Executive Education

If you have any questions about the study program, please contact us.

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The MBA Digital Business & Entrepreneurship Master program offers a first-class further education and specialization in digital business that is practical and immediately applicable from day one.

The "New Economy" is revolutionizing entire business models, working environments and processes. In this area of conflict, the MCI | The Entrepreneurial School® has developed an innovative, internationally oriented MBA program for executives, entrepreneurs and decision-makers that is uniquely suited to these new requirements.

In addition to the unique content orientation, the program follows the mobile learning concept (blended learning) developed at the MCI. The intelligent mix of compact attendance phases in Innsbruck as well as synchronous and asynchronous online phases makes it possible to make the study program largely independent of time and place, thus distinguishing it clearly from a conventional distance-learning program.

Stage I:

Introductory phase: Basics of business administration, basics in digitization and IT
Depending on previous education and academic qualifications, previous knowledge can be accredited at this stage, on request.

Stage II:

Stage II deals with the potential benefits of digital technologies such as artificial intelligence, blockchain or the Internet of Things. Approaches for designing an innovation-friendly ecosystem as well as modern start-up methods for successful implementation in new and existing companies are discussed. Practical cases and a final capstone project ensure an application-oriented examination of the topics.

Stage III:

Level III is held entirely in English. The focus is on the strategic aspects of digitization in an international context. Concrete topics are Organizational Behavior, Digital Transformation, Entrepreneurship & New Venture Creation, Strategic Management, Global Macroeconomics.

Stage IV:

Preparation of a Master thesis on a scientific level, which deals with a problem within one’ own organization or their respective professional environment. The upshot is the final transfer of the acquired knowledge into one’s own professional practice taking place.



Part-time, Blended Learning (online & attendance modules)
Four stages in 24 months
Presence Days
27 presence days
Online Weeks
69 online weeks
German & Englisch
Tuition Fee
EUR 21,890,-

Module Overview

I Fundamentals of Business Administration 11%
I Digitalization & Fundamentals of IT 5,5%
II Entrepreneurship & Digital Innovation 28%
III Digital Business (in English) 39%
IV Scientifically supervised Master thesis with accompanying courses 16,5%
IV Thesis defense to a committee  
  Total 100%
Learning Management Systems   1 day    

Fundamentals of Business

Strategic Management
Accounting fundamentals
Investment & Financing
Strategic & operational controlling
Human resource management

6 days 6 weeks 10
Digitization & Fundamentals of IT

IT Governance & Legal Basics DSGVO
Databases & data management
Analytics: Data evaluation & visualization
Web-based services
Smart Technologies & Internet of Things

  6 weeks 5
Entrepreneurship & Digital Innovation

Innovation Strategy
Corporate Entrepreneurship Ecosystem
Entrepreneurship Methods
Digital Innovation

7 days 20 weeks 25
Digital Business (in English)

Organizational Behavior
Managing International Business
Entrepreneurship & New Venture Creation
Global strategic management
Managerial economics

7 days 29 weeks 35
Supervised Master thesis and
complementary seminars; Final examination
by a comitee

Academically supervised Master thesis with accompanying courses;
Thesis defense before committee - the Master thesis, which is to be
written at an academic level, deals with a problem within the student's own
organization or their respective professional environment

6 days 3 weeks 15


Program Director

Program Director

Mag. Susanne E. Herzog

MCI Head of Executive Education & Development


Academic Director

Dr. Maria Wallnöfer

MCI Senior Lecturer


Professor für Strategisches Management, Universität Innsbruck / Tirol

Univ.-Prof. Dr. Kurt Matzler

Professor for Strategic Management, University of Innsbruck / Tyrol


Assistant Professor Mag. Dr. Stefan Palan

Associate Professor for Department Banking & Finance at the University of Graz / Austria

Assoz. Prof. Dr. Evgeniia Filippova-Karlusch

Assoz. Prof. Dr. Evgeniia Filippova-Karlusch

MCI Associate Professor Department International Business & Management


Prof. Joseph G. Nellis, BSc MA PhD FHEA FAcSS

Professor of Global Economy &Deputy Director Economic Policy &Performance, Cranfield University, Cranfield / UK

PD FH Prof. Dr. Bernd Ebersberger Head of the Chair of Innovation Management, University of Hohenheim, Stuttgart / Germany

PD FH Prof. Dr. Bernd Ebersberger

Head of the Chair of Innovation Management, University of Hohenheim, Stuttgart / Germany

Co-creator of the “Market Opportunity Navigator”, lecturer, Technion Israel Institute of Technology, Haifa / Israel

Dr. Sharon Tal-Itzkovitch

Co-creator of the "Market Opportunity Navigator", lecturer, Technion Israel Institute of Technology, Haifa / Israel


FH-Prof. Dr. Markus Kittler

MCI Lecturer in Management & Law and Strategic Management & Law

The postgraduate Master program Digital Business & Entrepreneurship extends over two years and can be studied while working. The MCI's innovative blended learning concept combines synchronous and asynchronous learning phases with attendance phases, thus allowing for maximum flexibility in terms of time and location.

The attendance phases are completed in eight two- to three-day seminars, each of which takes place on a Thursday, Friday and Saturday. The rest of the study program takes place in an interactive mode via the modern and highly developed online learning environments of the MCI and the Investment Punk Academy.

About 2/3 of the courses are held in German (levels I + II) and about 1/3 in English (level III).

An intelligent mix of online phases, attendance modules and electronic media combines location-independent study with personal interaction between lecturers and students. The didactic concept thus differs fundamentally from a typical distance-learning program while meeting the highest demands.


  • Learning where you want (also on the go - mobile learning)
  • Learning when you can (in your time)
  • Saving travel times and costs

Learning Advantages

  • Individualized learning according to previous knowledge and goals
  • More interactive learning with active exchange, collaboration and networking
  • Development of digital skills

Work - Life - Learn

  • Blended learning facilitates the combination of work, private life and further education

Through the personal and individualized learning environment at the MCI E-Campus, students receive daily updated messages, e-mails and all the information they need in order to concentrate on their studies. Tests and exercises to check personal learning progress as well as learning forums and moderated chats facilitate studying online.

Technical requirements for admission to the MCI E-Campus

  • PC / laptop (current standard)
  • Broadband internet connection
  • Microphone and loudspeaker (headset)
  • Webcam
  • Printer


  • MS Office / Open Office
  • Current web browser
  • (Free) software packages as announced at the beginning of the course


In order to ensure the transfer of learning and to enable students to develop relevant competencies, the MCI has defined cross-curricular learning goals. These goals and objectives describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.

Blue circle with connected people in the center that symbolizes effective communication.

Our graduates are effective communicators in their field of work.

Our students can discuss problems, ideas and solutions with specialists and non-specialists.

Blue circle with white gears symbolizing an ability to work scientifically.

Our graduates are competent in applying scientific methods to solve practical problems.

Our students can apply relevant theories and appropriate scientific methods in their field of work.

Our students can act according to ethical principles when doing scientific work.

Blue circle with a white speech bubble, a checkmark and a cross symbol in the middle that symbolizes a well-founded decision-making ability.

Our graduates understand complex digital business problems and are effective decision-makers in their field of work.

Our students are able to systematically analyze digital business problems and decide on the most effective approach to achieve strategic business objectives.

Our students consider ethical, social and environmental aspects in strategic decision-making.


In its organizational form as an online master study program, the MCI pursues a blended learning concept that combines synchronous and asynchronous online phases with regular attendance phases.

Gerald Hörhan, CEO Investement Punk Academy

The digital revolution is changing our economy and society at a breathtaking pace. Digitalization is affecting all areas of society and the economy, and those who do not understand the digital revolution will suffer economic disadvantages.

Gerald Hörhan, CEO Investement Punk Academy

Prof. Dr. Romano Prodi, former President of the European Commission, former Italian Prime Minister

The MCI impresses with its internationality and entrepreneurial dynamism!

Prof. Dr. Romano Prodi, former President of the European Commission, former Italian Prime Minister

Catherine Ladousse, Executive Director Communications EMEA, Lenovo, Paris

Congratulations to your focus on diversity, your entrepreneurial spirit and your goal to make MCI the best place to work, to learn and grow in a diverse and open world.

Catherine Ladousse, Executive Director Communications EMEA, Lenovo, Paris

Andreas König, former CEO TeamViewer, Start-up Investor, Göppingen / Germany

Unbelievable what has developed in Innsbruck. An entrepreneurial university at its best!

Andreas König, former CEO TeamViewer, Start-up Investor, Göppingen / Germany

Margarita Louis-Dreyfus, Chairwoman of the Supervisory Board, Louis Dreyfus Group, Amsterdam

MCI, the ideal partner for family businesses!

Margarita Louis-Dreyfus, Chairwoman of the Supervisory Board, Louis Dreyfus Group, Amsterdam


The MBA Digital Business & Entrepreneurship Master program is aimed at people who are already dealing with the effects and new business models of the digital economy and who want to manage and drive the digital transformation in their respective professional environment.

The focus of the MBA Digital Business & Entrepreneurship is clearly on higher qualification and preparation for management positions. As the transfer of knowledge into the respective professional practice already takes place while studying, a minimum of five years professional experience is essential for the success and quality of the MBA program and a mandatory prerequisite of the admission criteria.

The program represents an interesting perspective for the following target groups:

  • Graduates of economics and business administration
  • Graduates of non-economic fields of study with management experience
  • Entrepreneurs with an academic degree

Average age of the participants
Average years of participants' work experience
Zwei Personen sitzen zusammen an einem Tisch mit verschiedenen Dokumenten.


Application deadline















In principle, persons with the following qualifications are admitted to the course

  • Academic degree
  • At least three years qualified professional experience

The admission procedure provides for the following elements:

Online application
The application must be submitted in the form of a standardized online-application accompanied by the required documents (curriculum vitae and essay on medium-term career goals). An academic degree and minimum of five years professional experience in a qualified position prior to commencement of the program (ideally, qualified professional activity during the MBA program itself) are required.

Proof of an adequate command of English
Either TOEFL, IELTS or equivalent certificates (see European Framework of Reference for Languages: Proficient User, Competent Language Proficiency). Scores are valid for three years from the date of the test.

  • Test of English as a Foreign Language (TOEFL)
    The Test of English as a Foreign Language (TOEFL) can be taken at any international TOEFL center. A minimum score of 92 points is required in an Internet-based test.
  • IELTS Academic - International English Language Testing System
    A minimum score of 6.5 is required.

Personal interview
The interview gives applicants the opportunity to present themselves personally, to narrate their career history, to explain their motivation for applying to this program as well as to describe their medium-term professional goals.

An admission committee reaches the final decision on the applicant’s admission to the Master program.


The content of the Master program Executive MBA Digital Business & Entrepreneurship enables graduates to lead their companies and organizations through the digital transformation.

Possible fields of application:

  • Companies, organizations and platforms that are involved in digital business
  • Companies, organizations and platforms that want to expand their activities to digital business in the course of internationalization or expansion of their business areas

As a company founder, you are able to start your business in the New Economy on solid foundations with the expertise of experienced entrepreneurs in the background.

Entrepreneurs and managers have the necessary know-how to seize new opportunities in a global environment, position themselves successfully in the digital economy and take the necessary measures in their companies.

Consultants accompany their clients and customers on the path to the digital transformation.

Students and graduates can draw on the international network of the MCI and benefit from the expertise of internationally renowned experts.