Digital Economy & Leadership MSc*

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Short Facts
  • Academic Degree: Master of Science in Digital Economy & Leadership MSc
  • Duration of study: 4 semesters, part-time
  • Prerequisites: Academic degree, minimum of two years of professional experience in a qualified position
  • Next starting date: October 2019
  • Language: German

*pending accreditation

Before studying

The two-year Executive Master Degree program in Digital Economy & Leadership equips participants with the skills required to excel in today’s digital business world.


The process of digitalization has long affected all areas of society and economy. The new economy has revolutionized entire business models: working models and procedures have changed and continue to change dramatically.

Participants in this post-graduate Master’s degree, organized by MCI and the Investment Punk Academy, learn how to successfully manage the effects and principles of the digital revolution and actively influence the process of organizational transformation.

The content and organization of the program have been designed to meet the specific requirements and needs of professional decision makers. The innovative blended learning concept applied by MCI combines synchronous and asynchronous learning phases with on-campus classes. This guarantees a maximum of flexibility regarding both time and location.

Head of Executive Education
Susanne E. Herzog
Mag. Susanne E. Herzog Head Executive Education +43 512 2070 - 2100This email address is being protected from spambots. You need JavaScript enabled to view it.
Victoria Lettenbichler
Victoria Lettenbichler Office Management +43 512 2070 - 2102This email address is being protected from spambots. You need JavaScript enabled to view it.


Applications for admission are accepted on a rolling basis. The required documents are to be submitted online.

Application deadline Interview
15 February 2018

2-3 March 2018

14 March 2018 23-24 March2018
25 April 2018 4-5 May 2018
23 June 2018 29-30 June 2018
9 September 2018 14-15 September 2018

In principle, the program accepts individuals with

  • an academic degree at the Bachelor’s level at least or
  • a minimum of two years’ relevant professional experience.

For applicants without a prior degree, the following additional requirements for admission apply:

  • Standardized MSc-test or GMAT

The standardized MSc-test or GMAT respectively serve for assessing the applicant’s intellectual grasp, problem-solving capacity, intelligence, and linguistic competence/text comprehension. The scope, content and level of difficulty of the MBA test to be taken at the MCI correspond to the Graduate Management Admission Test (GMAT). An examination fee of EUR 125.- is charged for the standardized MBA test. Upon the submission of evidence of an adequate GMAT score dating back not more than three years, the student will receive credit for such score (GMAT score > 610;

The admission procedure is designed to determine your suitability for the program and is divided into two parts:

  • online application with CV and essay on medium-term career goals
  • personal interview

While studying

The Executive Master Degree program in Digital Economy & Leadership provides comprehensive knowledge of leadership, leadership psychology, and digital transformation.

The topics covered by the post-graduate MSc course include online marketing, data science, machine learning, blockchain technology, IT security, data management and data protection. The complementary module in Organizational Behavior & Leadership focuses on the insider’s view of organizations. By teaching state-of-the-art knowledge, and providing a strong practical focus, this course enables participants to become the driving force of digital transformation in their company and establish a leading culture based on corporate entrepreneurship.

A large part of the course consists of online or mobile learning sessions. Synchronous and asynchronous e-learning elements and compact on-campus classes are combined in an innovative approach, also referred to as blended learning. This concept ensures a maximum of flexibility regarding both time and location. Much of the program is taught via the highly modern MCI online learning environment and the Investment Punk Academy. In addition, there are two to three on-campus courses per semester. These are usually held between Thursday and Saturday and give students the opportunity to network, attend lectures, and master group challenges. Courses are planned to take place in Innsbruck, Vienna, Frankfurt, Munich, and Berlin.


Time model
Part-time, blended learning (online- & presence phases)
4 phases in 24 months
Precence days
18 days on-campus, 69 weeks online
Participation Fee
EUR 14.900


I Fundamentals of Business Administration
  • Strategic Management
  • Fundamentals of Accounting
  • Investment & Finance
  • Strategic & Operational Management Control
  • Human Resource Management
  • Innovation Management
6 days 6 weeks 10
I Fundamentals of Digitalization & IT
  • IT Governance & Legal Bases (e.g. GDPR)
  • Databases & Data Storage
  • Analytics: Data Evaluation & Visualization
  • Web-Based Services
  • Smart Technologies & the Internet of Things
  6 weeks 5
II Digital Economy
  • Digitalization Trends & Dimensions
  • Business Models (Traditional vs. New Economy)
  • Entrepreneurship & Business Planning
  • Data Management, IT Security & Intellectual Property
  • Human Resource Development & Leadership
  • Management: Finance, Human Resources, Marketing
  • Ethics & Responsibility
4 days 24 weeks 25
III Organizational Behaviour & Leadership
  • Organization & Culture
  • Teams & Diversity
  • Leadership
  • Human Resource Development & Coaching
  • Agile Leadership
  • Work & Organizational Psychology
  • Theories of Perception & Cognition
  • Decision-Making Processes & Theories
  • Communication, Negotiation & Conflict Management
6 days 30 weeks 35
IV Supervised Master's thesis and complementary seminars; Final examination by a committee
  • In the final phase of the MSc in Digital Economy & Leadership program, students are required to write a Master’s thesis that meets the highest of academic standards. The subject is determined by an issue encountered in the student’s own organization or professional environment.
2 days 3 weeks 15

Academic director
FH-Prof. Dr. Maria Rabl
MCI Professor Department Business & Management, Innsbruck / Tyrol

Program director
Mag. Susanne E. Herzog
MCI Head of Executive Education & Development, Innsbruck / Tyrol


Academic Board

Prof. Dr. Andreas Altmann
MCI Rector, Innsbruck / Tyrol

FH-Prof. PD Dr. Bernd Ebersberger
MCI Head R&D Services, Innsbruck / Tyrol

FH-Prof. Dipl.-Kfm. Bernd Kirschner
MCI Head of Department Business & Management und International Business, Innsbruck / Tyrol

Dr. Markus Kittler
MCI Professor Department Management & Law, Innsbruck / Tyrol

FH-Prof. Dr. Gabriela Leiß, MBA
MCI Professor Department Business & Management, Innsbruck / Tyrol

FH-Prof. Dr. Peter J. Mirski
MCI Head of Department Management, Communication & IT, Innsbruck / Tyrol


The personalized MCI eCampus learning environment provides students with important notifications, email messages, and all the information they require to focus on their studies. Tests and activities to assess one’s personal progress as well as discussion forums and moderated chats additionally facilitate online studies.

Technical requirements for admission to the MCI eCampus:

  • up-to-date PC or laptop
  • broadband internet access
  • microphone and speakers (headset)
  • webcam
  • printer

Software requirements:

  • MS Office or Open Office
  • up-to-date web browser
  • (free) software as announced at the beginning of the semester

Learning Goals

In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.

Upon graduation our students are effective communicators in their field of business.

Our students can discuss information, ideas, problems and solutions with/for specialists and non-specialists.

Our graduates will be interdisciplinary thinkers connecting abstract thinking with practical problems.

Our students apply appropriate theory and scientific methods to practical issues in business; Our students will demonstrate higher order thinking skills considering ethical issues.

Our graduates are effective leaders implementing high-quality decisions on a timely basis.

Students prove the understanding of effective and efficient behavior in leadership.

Students make high-level business decisions and take care that they are effectively implemented.

After studying

Upon completion of the Executive Master’s program, graduates are awarded the internationally acknowledged title of a Master of Science in Digital Economy & Leadership (MSc).

Our graduates profit from our strong network of recognized lecturers from science, business, and society, even beyond their studies. The exchange with international students also improves their own network and creates international acceptance for the benefit of all our students.

Accreditation by the prestigious Association to Advance Collegiate Schools of Business (AACSB) and the award of the Premium Seal by the Foundation for International Business Administration Accreditation (FIBAA) are testimony to the high quality standards and international standing of this program and respective degree.

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