The two-year Executive Master Degree program in Digital Marketing & Analytics represents a clever combination of online and on-campus sessions. The innovative blended learning concept enables a maximum of flexibility regarding both time and location.
The part-time Master’s in Digital Marketing & Analytics program provides students with professional competencies and the opportunity to obtain an internationally recognized academic degree to qualify for advanced digital marketing positions.
The program provides professional decision makers and executives with a competent introduction to the world of digital marketing and web-based performance assessment. It equips them with the necessary knowledge to be able to better master the present challenges that the rise of digital media and technologies have brought about with the alteration of human communication practices.
Based on the innovative blended learning concept, the course teaches not only strategic, technical, and legal know-how, but also practically relevant digital marketing instruments, appropriate tone in digital communication, and the generation of target-specific content.
Applications for admission are accepted on a rolling basis. The required documents are to be submitted online.
In principle, the program accepts individuals with
The admission process includes the following elements:
Application Form The application must be submitted in the form of a online application form accompanied by the required documents (CV, Essay). Successful completion of a first academic degree and minimum of 2 years of professional experience in a qualified position prior to commencement of Master program (ideally, qualified professional activity also during the Master program).
Interview The interview gives applicants the opportunity to present themselves personally, to comment on their previous career, and to explain their motivation for applying, as well as their medium-term professional goals.
Decision An admission committee decides on the applicant's admission to the Master program.
The MCI Executive Master’s program reflects an entrepreneurial spirit, a high level of commitment, an international focus, intercultural competence, strong networks, and an acknowledged brand of high standing in the business world and society.
The content and organization of the post-graduate Executive Master’s course have been designed to meet the specific requirements and needs of professional decision makers. It not only teaches digital competencies, technical basics, and legal know-how, but also provides participants with the relevant methods to analyze digital data, develop marketing strategies in line with the target group, and efficiently implement multi-channel and social media marketing.
The program, based on blended learning, combines ten online sessions with five on-campus classes of three days each. The MCI eCampus facilitates online studies with a high degree of flexibility regarding both time and location. Learning materials can be downloaded and worked on at any time and from anywhere, if access to the eCampus is provided. Although our students work independently, they are constantly in touch with the faculty, fellow students, and the MCI Support Team.
Academic Director FH-Prof. Dr. Claudia BrauerSenior Lecturer, MCI Management Center Innsbruck / Tyrol
Program Director Mag. Susanne E. Herzog Head of Executive Education & Development, MCI Management Center Innsbruck / Tyrol
The personalized MCI eCampus learning environment provides students with important notifications, email messages, and all the information they require to focus on their studies. Tests and activities to assess one’s personal progress as well as discussion forums and moderated chats additionally facilitate online studies.
Technical requirements for admission to the MCI eCampus:
In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.
Our graduates are effective communicators in their field of work.
Our students can discuss problems, ideas and solutions with specialists and non-specialists.
Our graduates are competent in applying scientific methods to solve practical problems.
Our students can apply relevant theories and appropriate scientific methods in their field of work.
Our students can act according to ethical principles when doing scientific work.
Our graduates understand complex digital marketing problems and are effective decision makers in their field of work.
Our students are able to systematically analyze digital marketing problems and decide on the most effective approach to achieve strategic marketing objectives.
Our students are able to measure and analyze the effectiveness of digital marketing activities.
Upon completion of the Executive Master’s program, graduates are awarded the internationally acknowledged title of a Master of Sciences (MSc).
Our graduates profit from our strong network of recognized lecturers from science, business, and society, even beyond their studies. The exchange with international students also improves their own network and creates international acceptance for the benefit of all our students.
Accreditation by the prestigious Association to Advance Collegiate Schools of Business (AACSB) and the award of the Premium Seal by the Foundation for International Business Administration Accreditation (FIBAA) are testimony to the high quality standards and international standing of this program and respective degree.