"The digitalization of the economy comes with completely new job profiles. Companies are looking for digital marketing experts and digital analysts in order to develop new potentials in a globalized and digitized world". FH-Prof. Dr. Claudia Brauer, Academic Director
The part-time Executive Master program Digital Marketing & Analytics MSc in Mobile Learning format (Blended Learning) focuses on comprehensive technical, strategic and legal know-how in the field of strategy development and online marketing. A particular focus is on digital analysis and web-based performance measurement, which takes the planning and evaluation of marketing strategies and marketing measures to a new level.
If you have any questions about the study program, please contact us.
Learn from our Academic Director FH-Prof. Dr. Claudia Brauer why now is exactly the right time to become an expert in the field of Digital Marketing & Analytics.
Learn more about the part-time master's program "Digital Marketing & Analytics" from our graduate Evelyn Unterfrauner.
The Master program Digital Marketing & Analytics provides decision-makers and specialists with a professional introduction to the world of digital marketing and web-based performance measurement.
The innovative study program was developed at MCI | The Entrepreneurial School®. In addition to underlying strategic, technical and legal know-how, the program teaches practical digital marketing instruments, the correct use of digital communication tools and the development of target group-specific content.
The master's program addresses the following topics:
The course of study concludes with a Master thesis on a scientific level, which deals with a problem of the own organisation or the respective professional environment. In this way, the final transfer of the acquired knowledge into one's own professional practice takes place.
In terms of didactics, the part-time study program follows the mobile learning concept (blended learning) developed at MCI | The Entrepreneurial School®. An intelligent mix of online phases, attendance modules and electronic media links location-independent studies with personal interaction between lecturers and students. The didactic concept thus differs fundamentally from typical distance learning and meets the highest standards.
Website Design & Usability Basics Media- & Internet ManagementWriting Skills on the Internet
Basics Internet TechnologiesMedia Technology & Design
Email MarketingDisplay MarketingSearch Engine AdvertisingSearch Engine OptimizationAffiliate Marketing & CouponingDigital Public RelationsVideo MarketingApps Marketing
Webshop DesignE-CommerceInternational & Multichannel CommerceSocial Commerce
Content MarketingPrivate Social NetworksCorporate Social NetworksInfluencer MarketingSocial Media Marketing in HR/RecruitingInternational Social MediaMarketing
Web AnalyticsStatistical & mathematical MethodsSocial Media MarketingE-Commerce Analytics/In-Store AnalyticsInternational Digital AnalyticsMobile & Apps Analytics
Copyright & ReputationData Security & PrivacyLabour LawE-Commerce LawTax aspects
Digital Strategies & InnovationDigital LeadershipInternational Digital MarketingControlling in Digital Marketing
Digital GamingE-SportsVirtual Reality
Mag. Susanne E. Herzog
MCI Head of Executive Education & Development
FH-Prof. Dr. Claudia Brauer
Dipl.-Kfm. Christine Krooss
EMEA Product Lead Google Shopping / Omnichannel, Go-to-Market, Munich / Germany
Babak Zand, B.A.
Scrum Master at Telekom Deutschland AG / Agile Chapter of Excellence, Bonn / Germany
Ing. Marc Heiss, BA
Head of Analytics, TUI Austria Holding GmbH, Innsbruck / Tyrol
Mag. (FH) Simone Kilian
Three-way corporate development, Hallein / Salzburg
Prof. Dr. Matthias Schulten
Professor of Marketing Conception, Furtwangen University, Faculty of Digital Media, Germany
Marietheres Koch, MA
Consultant Programmatic Team, e-dialog GmbH, Vienna
The contents and structure of the postgraduate Executive Master are tailored to the specific expectations and needs of working decision makers and can be completed in four semesters. The course of study in the modern blended learning format combines online phases with a total of eleven face-to-face attendance phases over the course of two to three days.
An intelligent mix of online phases, attendance modules and electronic media links location-independent studies with personal interaction between lecturers and students. The didactic concept thus differs fundamentally from typical distance-learning while meeting the highest standards.
Work - Life - Learn
Through the personal and individualized learning environment at the MCI E-Campus, students receive daily updated messages, e-mails and all the information they need in order to concentrate on their studies. Tests and exercises to check personal learning progress as well as learning forums and moderated chats facilitate studying online.
Technical requirements for admission to the MCI E-Campus
Upon completion of the Executive Master program, graduates acquire the internationally recognized title of Master of Science (MSc).
Graduates benefit from a strong network of renowned lecturers from science, business and society subsequent to completing the program too. The networking with international students promotes contacts and creates international acceptance for the benefit of the students.
Accreditation by the prestigious Association to Advance Collegiate Schools of Business (AACSB) testifies to the high quality and reputation of the study program and the degree it awards.
In order to ensure the transfer of learning and to enable students to develop relevant competencies, the MCI has defined cross-curricular learning goals. These goals and objectives describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.
Our graduates are effective communicators in their field of work.
Our students can discuss problems, ideas and solutions with specialists and non-specialists.
Our graduates are competent in applying scientific methods to solve practical problems.
Our students can apply relevant theories and appropriate scientific methods in their field of work.
Our students can act according to ethical principles when doing scientific work.
Our graduates are able to understand complex problems in the field of digital marketing and are effective decision-makers in their field of work.
Our students are able to systematically analyze problems in the field of digital marketing and to decide on the most efficient approach to achieve strategic marketing goals.
Our students are able to measure and analyze the effectiveness of digital marketing activities.
In its organizational form as an online master study program, the MCI pursues a blended learning concept that combines synchronous and asynchronous online phases with regular attendance phases.
The MCI impresses with its internationality and entrepreneurial dynamic!
Prof. Dr. Romano Prodi, Former President of the European Commission, Former Prime Minister of Italy
Congratulations to your focus on diversity, your entrepreneurial spirit and your goal to make MCI the best place to work, to learn and grow in a diverse and open world.
Catherine Ladousse, Executive Director Communications EMEA, Lenovo, Paris
Unbelievable, what has been created in Innsbruck! An Entrepreneurial University at its best!
Andreas König, former CEO TeamViewer, Start-up Investor, Göppingen / Germany
MCI, the ideal partner for family businesses!
Margarita Louis-Dreyfus, Chairperson of the Supervisory Board, Louis Dreyfus Group, Amsterdam
At MCI science meets business.
Jean-Claude Juncker, former President of the European Commission, Brussels
Getting started can be difficult, but the challenges make it all worthwhile. Keep it going!
Dominik Schiener, Co-Founder & Co-Chairman of the Board of Directors, IOTA Foundation, Berlin
Fantastic, what has been accomplished here.
Prof. Brun-Hagen Hennerkes, President, Foundation for Family Businesses, Stuttgart
I am impressed. Keep up the good work with your blithe obsession!
Dr. Sabine Herlitschka, CEO, Infineon Technologies, Villach
An idea is worth more than a business. All the best for the next steps!
Mario Moretti Polegato, Founder & President, GEOX, Montebelluna / Italy
"Make a difference“; be inspired by this entrepreneurial school and this wonderful city.
Prof. Herbert Henzler, Management consultant, Munich
Stay cool – keep going!
Ulrich Bez, CEO, Aston Martin Ltd., London
Coming from sports I know of the importance of diligence, courage, will and teamwork. This is for sure the same in science and economy. At the MCI one can feel how well these values are communicated to the students.
Maria Hoefl-Riesch, olympic champion & entrepreneur, Kitzbühel / Austria
The target group of the Executive Study Program Digital Marketing & Analytics MSc comprises entrepreneurs, (junior) managers, experts who
The program is aimed at graduates of economics and business studies who are aiming for a specialization, as well as with a degree in non-economic disciplines who have knowledge in business administration.
In general, people with the following qualifications are admitted to the course:
For persons who do not have an academic degree but who can demonstrate an exceptional professional track record, the following additional requirements are provided for admission:
Standardized MSc test or GMATThe standardized MSc test or GMAT tests perceptiveness, problem-solving ability, speed, resilience, intelligence and linguistic competence/text comprehension. The scope, content and level of difficulty of the MSc test taken at MCI correspond to the Graduate Management Admission Test (GMAT). An examination fee of EUR 125,- is charged for the standardized MSc Test. If the candidate can prove that he/she has achieved the GMAT score within the last three years, the GMAT score can be credited (GMAT score > 610; see www.gmac.com).
The admission procedure provides for the following elements:
Online applicationThe application must be submitted in the form of a standardized online-application accompanied by the required documents (curriculum vitae, essay on medium-term career goals). An academic degree and minimum three years of professional experience in a qualified position prior to commencement of the program (ideally, qualified professional activity during the MBA program itself) are required.
Personal interviewThe interview gives applicants the opportunity to present themselves personally, to narrate their career history, to explain their motivation for applying to this program as well as to describe their medium-term professional goals.
InstanceAn admissions committee decides on admission to the Master's program.
Upon completion of the Master program in Digital Marketing & Analytics, graduates earn the internationally recognized title of Master of Science (MSc).
The focus of the Master program on digital strategies, digital marketing or online marketing and web-based performance measurement enables participants to specialize in a completely new marketing orientation and makes them coveted experts in their companies when it comes to attention, visibility and profiling in the digital world.
Areas of application can be found in media companies, IT and Internet, management consultancy, telecommunications, advertising, marketing, public relations, but also in industry, tourism, or in the banking and financial services sector.