Management & Leadership MSc

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Short Facts
  • Academic degree: Master of Science (MSc)
  • Type of study: part-time, 59 face-to-face attendance days within the two-year study period (four semesters)
  • Contents: General Management, Management, Psychology & Leadership, Specialization in the field of digitalization, Controlling & Corporate Management, Innovation Management, Marketing, Human Resource Management, Sales Management or Corporate Communications
  • Language: German
  • Prerequisites: academic degree, at least two years qualified professional activity
  • Tuition fee: EUR 17,960,-
    Secure the EARLY BIRD* of EUR 2.500,- until January 31, 2021
  • Next starting date: Autumn 2021
  • Application deadline: January 31, 2021


*regular participation fee minus EUR 2.500,-

WHY STUDY MANAGEMENT & LEADERSHIP?

"Only those who have big goals and inspiring visions, who communicate them convincingly and who mobilise employees and resources will achieve the extraordinary.” Univ.-Prof. Dr. Kurt Matzler, Academic Director

Overview

The Executive Master program Management & Leadership MSc offers profound training in management for entrepreneurs, engineers, medical doctors and members of other professional groups who want to prepare themselves for management tasks. The curriculum developed by the MCI | The Entrepreneurial School® allows for individual specialization in different areas of management and is thus one of the most flexible continuing education programs in the German-speaking world. It is a part-time attendance program at the MCI | The Entrepreneurial School® in Innsbruck.

  • Continuing education master's program in the German language
  • Content focus: Management & Leadership
  • Profound management training in the first study stage
  • Flexibility through numerous electives, such as Controlling & Corporate Management, Digital Business Analytics, Marketing and many more
  • Ongoing transfer to questions from your own company
  • Scientifically supervised Master thesis
  • For entrepreneurs and (future) managers of all fields
  • Also suitable for specialisation and consolidation for managers with a business management background
Head Executive Education
Mag. Susanne E. Herzog | Head Executive Education
Mag. Susanne E. Herzog Head Executive Education

If you have any questions about the study program, please contact us.

Mehrere Personen sitzen in einem Vorlesungsraum und hören aufmerksam zu.

STRUCTURE AND CONTENTS

The Executive Master Program Management & Leadership MSc provides a general business administration and management education for (future) executives.

Participants acquire all the skills and knowledge necessary to operate in a complex and competitive environment, to identify opportunities and to translate them into goals and concrete tasks in their companies and teams and to implement them successfully.

This internationally recognized continuing education program is a face-to-face attendance program that promotes the exchange and networking of participants with each other and with the lecturers. The contents are constantly transferred to the students' own professional practice and is deepened through project work, reviews and the scientifically based final thesis / Master thesis.

The four-semester program is structured as follows:

Stage I: General Management - general business administration and management training

Stage II: Specialization

Participants can choose from MCI's numerous certificate courses: Controlling & Corporate Management, Digital Business Analytics, Innovation Management, Marketing, Human Resources Management, Sales Management, Corporate Communications

Stage III: Management, Psychology & Leadership

In this stage, the scientific examination of selected questions of economic and organizational psychology against a human scientific or systemic-constructivist background is deepened and the personal reflection of the participants’ own leadership role is placed at the centre.

Stage IV: Development of the Master thesis


Facts

FORMAT
Part-time with modular structure
DESIGN
Four stages in 24 months
PRESENCE DAYS
59 Presence days
Online weeks
5 online weeks
ECTS
90 ECTS
LANGUAGE
German
TUITION FEE
EUR 17,960,-

Module Overview

Modul%
General Management 45%
Scientific work & reflection 3%
Specialization in Management: Selection from one of the numerous MCI certificate courses 18%
Management, Psychology & Leadership 18%
Academically supervised Master thesis with accompanying course 13%
Thesis defense before committee 3%
Total 100%

ModuleContentsPresenceOnlineECTS

Strategic Management & Digital Transformation

 


Innovation Management & Business Models

Strategy and Strategic Management
Digitalization and Disruptive Innovation
Patterns of Digital Transformation
Business Model Innovation

Conceptual and Theoretical Basics in Innovation Management 
Innovation Processes
Business Models: Logics & Innovation
Design Thinking as a Method for Start-ups
Entrepreneurship: Characteristics of Successful Entrepreneurs

5 days   5
Marketing

Digital Marketing
E-Commerce
CRM
Development of a Marketing Strategy
Segmentation / Positioning
Brand Management
Marketing-Mix
Communication Channels: Analogue & Digital
Distribution / Sales as a Focus

2 days   3
Managerial Economics




Data Analytics

Webshop Design
E-Commerce
International & Multichannel Commerce
Social Commerce

Introduction Data Management: Big Data as an Operational Resource
Basics of Data Analysis
Business Intelligence / Business Analytics
Visualization, Reporting

2 days  1 week 3
Accounting







Controlling & Finance

Basics Accounting
Balance Sheet, Income Statement
Cash Flow Statements
Investment & Financing
Company Valuation
Accounting and Valuation Principles
Balance Sheet Analysis

Strategic Controlling: Concepts, Tools, Implementation 
Operational Controlling: Areas of Application, Instruments, Applications
Cost and Income Statement
Profit and Finance Planning

5 days  1 week 7
Supply Chain Management




Information Technologies

Holistic View of the Supply Chain
Concepts in SCM
Potential Levers & Determining Factors from Practice
Success Factors & Key Figures

Information Technologies over time
Process-oriented IT Applications (ERP, DB Solutions)
E-Commerce and E-Business
Specific E-Business Models

3 days   4
Human Resource Management








Leadership









Organizational Development & Leading Change

The HR Strategy
Functions of HR
Provision Function (Personnel Recruitment, Selection)
Activation Function (Personnel Development, Remuneration Structure)
Evaluation Function (Performance Evaluation, Personnel Controlling)
Support Functions (Health Management, Personnel Layoff)

Basics of Leadership
The "Deal" between Company and Employee 
Control Power
Management Styles, Corporate Values, Personal Values
Emotional Intelligence in Leadership / Neuroleadership
Making Decisions and Involving Employees
Leading Individuals and Leading Teams
Acting as a Manager
Case Studies

Leading with Structures
What is Organizational Development?
Basics of Change Management
Conflict Resolution: Dealing with Resistance
Hierarchical Competence
Complementary and Transhierarchical
Structural Models (Agile Organisation, Holacracy, Laloux)
Case Studies

6 days   8
Thesis / Examination       10

Choose one of the following certificate courses Presence Online ECTS
Management Accounting & Control 16 days   16
Digital Business Analytics 14 days 2 weeks 16
Innovation Management 16 days   16
Marketing 16 days   16
Human Resource Management 16 days   16
Sales Management 16 days   16
Corporate Communications 16 days   16

ModuleContentsPresenceECTS

From Perception to Decision: Philosophy, Neurobiology, Epistemology






Psychology in Management








Psychology & Market Behaviour








Decisions in the Market Context

Basic Philosophical Positions
Theories of Perception and Cognition
Knowledge and Understanding
Decision Theory
Findings from Neurosciences
Logic
Implications for Economic Theory Formation


Management-Relevant Results from the Modern Brain Research
Psychological Basics of a Competence- an Solutionoriented Communication Design 
Use of Teamwork from a Psychological Perspective
Relationships between Motivation, Performance, Orientation and Experiencing Senses
Principles of an Effective Interplay of Rationality and Intuitive Knowledge

Ways to Influence Attitudes
Scarcity as a Sales Argument: Psychological Reactance in Consumer Behaviour
When Contradictions Guide Behaviour: Psychological Consistency in Consumer Behaviour
Influence in the Seller-Consumer Interaction
Unconscious Influences on Market Behaviour
Price Perception

Functioning of Markets: Dynamic and Complex Systems
Complexity
Information Value
Decisions against Nature versus Decisions in the Market
Methodically Interactive Decision Games

7 days 6

Humanity and Organisation, Work and Motivation

 

 

 






Organizational Development:
Systematic Change of Structure and Culture






Management & Ethics






Personnel and Organizational Leadership: New Ways of Thinking and Acting






Leadership and Responsibility: Development of one's own Leadership Model

Basic Concepts of Organisation: Theories, Models and their Consequences
Organizational Cultures between Stability and Innovation
People and Organisation: A Difficult Relationship
The Change in the World of Work
Professional Performance: Requirements for Employees Yesterday - Today - Tomorrow
Strategies and Approaches in Human Resource Management: Reactions to the Lack of Qualified Staff
Power in Organizations: Micropolitics and its Effects
Conflict: How can conflicts be managed productively?

Practice-oriented seminar based on the experieces of the participanty
Balance of theoretical impulses and reflection units
Use of transfer-orientes management simulations
Topics include dealing with change - what determines and what changes organizational cultures?
Levels of Organizational Culture, Phase Model for Change Management, Collegial Case Management, etc.

Knowledge of Ethical Possibilities, History of Ethics, Ethical Directions and Types, Management Principles
The Conscience of a Manager
Virtues of the Manager
Ethics in Management Practice
Costs of Ethical versus Unethical Leadership

Requirements for Managers in Times of Increasing Complexity
Answers from Leadership Research: Innovative Leadership Concepts
Core Elements of the Transformational Leadership Style
Examples from Management Practice: Motivating Employees through Targeted Personnel Development
Targeted Leadership Development through Coaching and Upward Feedback

What does responsibility mean in the context of leadership and what does it not mean?
Escaping the "guilt paradigm"
Output, structures and values as core tasts of responsible leadership
Delegating as a core process
Acting as a manager
Developing hierarchical competence
Cultivating one's own independence
Bad news and unpopular decisions as "acid test"

9 days 6
Exam      4

Module Presence Online ECTS
Academically supervised Master thesis with accompanying courses

Scientific work

Thesis defense before committee 
4 days 3 weeks 18

MANAGEMENT

Program Director  Mag. Susanne E. Herzog  MCI Head of Executive Education & Development

Program Director

Mag. Susanne E. Herzog

MCI Head of Executive Education & Development
 

Scientific management  Professor Dr. Kurt Matzler  Professor for Strategic Management at the University of Innsbruck / Tyrol

Academic Director

Univ.-Prof. Dr. Kurt Matzler

Professor for Strategic Management at the University of Innsbruck / Tyrol

LECTURERS (EXTRACT)

FH-Prof. Dipl.-Kfm. Bernd Kirschner  MCI Head of Department & Programs in Business & Management and International Business

FH-Prof. Dipl.-Kfm. Bernd Kirschner

MCI Head of Department & Programs in Business & Management and International Business

Diplom-Psychologe, selbstständiger Berater, Coach und Referent, Leiter des Milton Erickson Instituts

Dr. Reinhold Bartl

Psychologist, independent consultant, coach and speaker, director of the Milton Erickson Institute Innsbruck / Tyrol
  

Professor Dr. Hans Mühlbacher  Professor of Marketing / Research Director International University of Monaco

Univ.-Prof. Dr. Hans Mühlbacher

Professor of Marketing / Research Director International University of Monaco

University Professor FH-Prof. Dr. Franz Pegger  Lawyer and partner in the law firm Greiter, Pegger, Kofler & Partner, Innsbruck / Tyrol

Univ.-Prof. FH-Prof. Mag. Dr. Franz Pegger

Lawyer and partner in the law firm Greiter, Pegger, Kofler & Partner, Innsbruck / Tyrol
 
 

PD FH-Prof. Dr. Bernd Ebersberger  Head of the Chair of Innovation Management, University of Hohenheim, Stuttgart / Germany

PD FH-Prof. Dr. Bernd Ebersberger

Head of the Chair of Innovation Management, University of Hohenheim, Stuttgart / Germany

Professor Dr. Heinz K. Stahl  Freelance management consultant, research partner at the Interdisciplinary Department of Behavioral Science Oriented Management, Vienna University of Economics and Business Administration / Austria

Univ.-Prof. Dr. Heinz K. Stahl

Freelance management consultant, research partner at the Interdisciplinary Department of Behavioral Science Oriented Management, Vienna University of Economics and Business Administration / Austria

The Master of Science in Management & Leadership MSc relies on a modular structure in four stages: The combination of certificate courses with supplementary modules and a scientifically supervised Master thesis leads to an MSc degree at postgraduate level.

The contents and structure of the program are tailored to the specific expectations and needs of high-level executives and decision-makers. Intensive modules over the course of several days (typically Thursday or Friday to Saturday) alternate with application phases in which the newly gained knowledge can put into practice. The upshot is the final transfer of the acquired knowledge into one’s own professional practice taking place.

Upon completion of the Executive Master program, graduates acquire the internationally recognized title of Master of Science (MSc).

Beyond their studies, graduates benefit from a strong network of renowned lecturers from science, business and society. The networking with international students promotes contacts and creates international acceptance for the benefit of the students.

Accreditation by the prestigious Association to Advance Collegiate Schools of Business (AACSB) and the award of the premium seal by the Foundation for International Business Administration Accreditation (FIBBA) testify to the high quality and reputation of the study program and the degree it awards.

LEARNING GOALS

In order to ensure the transfer of learning and to enable students to develop relevant competencies, the MCI has defined cross-curricular learning goals. These goals and objectives describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.

Blue circle with connected people in the center that symbolizes effective communication.

Our graduates are effective communicators in their field of work.

Our students can discuss problems, ideas and solutions with specialists and non-specialists.

Blue circle with white gears symbolizing an ability to work scientifically.

Our graduates are competent in applying scientific methods to solve practical problems.

Our students can apply relevant theories and appropriate scientific methods in their field of work.

Our students can act according to ethical principles when doing scientific work.

Blue circle with a white speech bubble, a checkmark and a cross symbol in the middle that symbolizes a well-founded decision-making ability.

Our graduates understand complex business problems and are effective decision-makers in their field of work.

Our students are able to systematically analyze business problems and decide on the most effective approach to achieve strategic business objectives.

Our students have specific knowledge about psychological processes relevant to leadership and their impact on the productivity of individuals, teams and organizations.

Blended Learning at MCI

In its organizational form as an online master study program, the MCI pursues a blended learning concept that combines synchronous and asynchronous online phases with regular attendance phases.

Mag. (FH) Clara Wenger-Stockhammer, MSc, graduate of the Management & Leadership Master Degree program.
Member of the Board and Head of Human Resources Management Krankenhaus der Barmherzigen Schwestern Ried Betriebsgesellschaft m.b.H., Ried im Innkreis / Austria

For me, MCI means broadening horizons, networking, education and also leisure time, which I treat myself to, and enjoy very much. The Master Degree program in Management & Leadership not only provides theoretically sound support for personal professional development, but above all, offers the great opportunity to rethink leadership and to live actively.

Mag. (FH) Clara Wenger-Stockhammer, MSc, graduate of the Management & Leadership Master Degree program. Member of the Board and Head of Human Resources Management Krankenhaus der Barmherzigen Schwestern Ried Betriebsgesellschaft m.b.H., Ried im Innkreis / Austria

WHO IS THE PROGRAM SUITABLE FOR?

The target group of the Executive Master program Management & Leadership MSc are entrepreneurs as well as managers and decision-makers with some leadership experience who wish to qualify for higher management positions, especially in small and medium-sized enterprises (SMEs).

Admission to the Master program requires at least two years qualified professional experience. Due to the structure of its content, the program is suitable both for graduates of economics and for people with limited knowledge in business administration, such as engineers and doctors.

The program represents an interesting perspective for the following target groups:

  • Graduates with a degree in economics who wish to specialize and deepen their know-how
  • Academics who graduated in economics some time ago
  • Academics with a degree in non-economic disciplines who wish to prepare themselves for management tasks
  • Executives without academic degrees with an exceptional professional track record

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Zwei Personen sitzen zusammen an einem Tisch mit verschiedenen Dokumenten.

Admission

Applications for the Executive Master program are accepted on an ongoing basis. Please send us your complete portfolio (online form).

Application Deadline

Date

MSc-Test

Personal Interview

1

31.01.2021

26.02.2021

04.03.2021

2

21.03.2021

16.04.2021

22.04.2021

3

30.05.2021

25.06.2021

16.09.2021

4

29.08.2021

10.09.2021

16.09.2021

In general, people with the following qualifications are admitted to the course

  • Undergraduate degree from a recognized university
  • Minimum of two years professional experience in a qualified position prior to commencement of the program

For people who do not have an academic degree but who can demonstrate an exceptional professional track record, the following additional requirements are provided for admission:

Standardized MSc test or GMAT
The standardized MSc test or GMAT tests perceptiveness, problem-solving ability, speed, resilience, intelligence and linguistic competence/text comprehension. The scope, content and level of difficulty of the MSc test taken at MCI correspond to the Graduate Management Admission Test (GMAT). An examination fee of EUR 125,- is charged for the standardized MSc Test. If the candidate can prove that he/she has achieved the GMAT score within the last three years, the GMAT score can be credited (GMAT score > 610; see www.gmac.com).

The admission procedure provides for the following elements:

Online application
The application must be submitted in the form of a standardized online-application accompanied by the required documents (curriculum vitae, essay on medium-term career goals). An academic degree and minimum three years of professional experience in a qualified position prior to commencement of the program (ideally, qualified professional activity during the Master program itself) are required.

Personal interview
The interview gives applicants the opportunity to present themselves personally, to narrate their career history, to explain their motivation for applying to this program as well as to describe their medium-term professional goals.

Instance
An admission committee reaches the final decision on the applicant’s admission to the Master program.

For people who do not have an academic degree, but who can prove that they have a high school diploma or general qualification for university entrance as well as an extraordinary professional performance record, the following additional admission requirements apply:

Standardized MSc test or GMAT
The standardized MSc test or GMAT tests perceptiveness, problem-solving ability, speed, resilience, intelligence and linguistic competence/text comprehension. The scope, content and level of difficulty of the MSc test taken at MCI correspond to the Graduate Management Admission Test (GMAT). An examination fee of EUR 125,- is charged for the standardized MSc Test. If the candidate can prove that he/she has achieved the GMAT score within the last three years, the GMAT score can be credited (GMAT score > 610; see www.gmac.com).

CAREER & PERSPECTIVES

Upon completion of the Management & Leadership MSc, graduates acquire the internationally recognized title of Master of Science (MSc).

The focus of the Executive Master program on business administration, management, leadership and leadership psychology qualifies graduates for senior management positions with team responsibility.

Graduates are offered opportunities in all sectors and companies that are oriented towards the market economy, especially in small and medium-sized enterprises (SMEs) and medium-sized industrial companies. The concrete field of application correlates with the chosen specialization in the program.