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"Only those who have big goals and inspiring visions, who communicate them convincingly and who mobilise employees and resources will achieve the extraordinary.” Univ.-Prof. Dr. Kurt Matzler, Academic Director
The Executive Master program Management & Leadership MSc offers profound training in management for entrepreneurs, engineers, medical doctors and members of other professional groups who want to prepare themselves for management tasks. The curriculum developed by the MCI | The Entrepreneurial School® allows for individual specialization in different areas of management and is thus one of the most flexible continuing education programs in the German-speaking world. It is a part-time attendance program at the MCI | The Entrepreneurial School® in Innsbruck.
If you have any questions about the study program, please contact us.
The Executive Master Program Management & Leadership MSc provides a general business administration and management education for (future) executives.
Participants acquire all the skills and knowledge necessary to operate in a complex and competitive environment, to identify opportunities and to translate them into goals and concrete tasks in their companies and teams and to implement them successfully.
This internationally recognized continuing education program is a face-to-face attendance program that promotes the exchange and networking of participants with each other and with the lecturers. The contents are constantly transferred to the students' own professional practice and is deepened through project work, reviews and the scientifically based final thesis / Master thesis.
The four-semester program is structured as follows:
Stage I: General Management - general business administration and management training
Stage II: Specialization
Participants can choose from MCI's numerous certificate courses: Controlling & Corporate Management, Digital Business Analytics, Innovation Management, Marketing, Human Resources Management, Sales Management, Corporate Communications
Stage III: Management, Psychology & Leadership
In this stage, the scientific examination of selected questions of economic and organizational psychology against a human scientific or systemic-constructivist background is deepened and the personal reflection of the participants’ own leadership role is placed at the centre.
Stage IV: Development of the Master thesis
Strategic Management & Digital Transformation
Innovation Management & Business Models
Strategy and Strategic ManagementDigitalization and Disruptive InnovationPatterns of Digital TransformationBusiness Model InnovationConceptual and Theoretical Basics in Innovation Management Innovation ProcessesBusiness Models: Logics & InnovationDesign Thinking as a Method for Start-upsEntrepreneurship: Characteristics of Successful Entrepreneurs
Digital MarketingE-CommerceCRMDevelopment of a Marketing StrategySegmentation / PositioningBrand ManagementMarketing-MixCommunication Channels: Analogue & DigitalDistribution / Sales as a Focus
Webshop DesignE-CommerceInternational & Multichannel CommerceSocial CommerceIntroduction Data Management: Big Data as an Operational ResourceBasics of Data AnalysisBusiness Intelligence / Business AnalyticsVisualization, Reporting
Basics AccountingBalance Sheet, Income StatementCash Flow StatementsInvestment & FinancingCompany ValuationAccounting and Valuation PrinciplesBalance Sheet AnalysisStrategic Controlling: Concepts, Tools, Implementation Operational Controlling: Areas of Application, Instruments, ApplicationsCost and Income StatementProfit and Finance Planning
Holistic View of the Supply ChainConcepts in SCMPotential Levers & Determining Factors from PracticeSuccess Factors & Key FiguresInformation Technologies over timeProcess-oriented IT Applications (ERP, DB Solutions)E-Commerce and E-BusinessSpecific E-Business Models
The HR StrategyFunctions of HRProvision Function (Personnel Recruitment, Selection)Activation Function (Personnel Development, Remuneration Structure)Evaluation Function (Performance Evaluation, Personnel Controlling)Support Functions (Health Management, Personnel Layoff)Basics of LeadershipThe "Deal" between Company and Employee Control PowerManagement Styles, Corporate Values, Personal ValuesEmotional Intelligence in Leadership / NeuroleadershipMaking Decisions and Involving EmployeesLeading Individuals and Leading TeamsActing as a ManagerCase StudiesLeading with StructuresWhat is Organizational Development?Basics of Change ManagementConflict Resolution: Dealing with ResistanceHierarchical CompetenceComplementary and Transhierarchical Structural Models (Agile Organisation, Holacracy, Laloux)Case Studies
From Perception to Decision: Philosophy, Neurobiology, Epistemology
Psychology in ManagementPsychology & Market BehaviourDecisions in the Market Context
Basic Philosophical PositionsTheories of Perception and CognitionKnowledge and UnderstandingDecision TheoryFindings from NeurosciencesLogicImplications for Economic Theory Formation
Management-Relevant Results from the Modern Brain ResearchPsychological Basics of a Competence- an Solutionoriented Communication Design Use of Teamwork from a Psychological PerspectiveRelationships between Motivation, Performance, Orientation and Experiencing SensesPrinciples of an Effective Interplay of Rationality and Intuitive KnowledgeWays to Influence AttitudesScarcity as a Sales Argument: Psychological Reactance in Consumer BehaviourWhen Contradictions Guide Behaviour: Psychological Consistency in Consumer BehaviourInfluence in the Seller-Consumer InteractionUnconscious Influences on Market BehaviourPrice PerceptionFunctioning of Markets: Dynamic and Complex SystemsComplexityInformation ValueDecisions against Nature versus Decisions in the MarketMethodically Interactive Decision Games
Humanity and Organisation, Work and Motivation
Organizational Development:Systematic Change of Structure and CultureManagement & EthicsPersonnel and Organizational Leadership: New Ways of Thinking and ActingLeadership and Responsibility: Development of one's own Leadership Model
Basic Concepts of Organisation: Theories, Models and their ConsequencesOrganizational Cultures between Stability and InnovationPeople and Organisation: A Difficult RelationshipThe Change in the World of WorkProfessional Performance: Requirements for Employees Yesterday - Today - TomorrowStrategies and Approaches in Human Resource Management: Reactions to the Lack of Qualified StaffPower in Organizations: Micropolitics and its EffectsConflict: How can conflicts be managed productively?Practice-oriented seminar based on the experieces of the participantyBalance of theoretical impulses and reflection unitsUse of transfer-orientes management simulationsTopics include dealing with change - what determines and what changes organizational cultures?Levels of Organizational Culture, Phase Model for Change Management, Collegial Case Management, etc.Knowledge of Ethical Possibilities, History of Ethics, Ethical Directions and Types, Management PrinciplesThe Conscience of a ManagerVirtues of the ManagerEthics in Management PracticeCosts of Ethical versus Unethical LeadershipRequirements for Managers in Times of Increasing ComplexityAnswers from Leadership Research: Innovative Leadership ConceptsCore Elements of the Transformational Leadership StyleExamples from Management Practice: Motivating Employees through Targeted Personnel DevelopmentTargeted Leadership Development through Coaching and Upward FeedbackWhat does responsibility mean in the context of leadership and what does it not mean?Escaping the "guilt paradigm"Output, structures and values as core tasts of responsible leadershipDelegating as a core processActing as a managerDeveloping hierarchical competenceCultivating one's own independenceBad news and unpopular decisions as "acid test"
Mag. Susanne E. Herzog
MCI Head of Executive Education & Development
Univ.-Prof. Dr. Kurt Matzler
Professor for Strategic Management at the University of Innsbruck / Tyrol
FH-Prof. Dipl.-Kfm. Bernd Kirschner
MCI Head of Department & Programs in Business & Management and International Business
Dr. Reinhold Bartl
Psychologist, independent consultant, coach and speaker, director of the Milton Erickson Institute Innsbruck / Tyrol
Univ.-Prof. Dr. Hans Mühlbacher
Professor of Marketing / Research Director International University of Monaco
Univ.-Prof. FH-Prof. Mag. Dr. Franz Pegger
Lawyer and partner in the law firm Greiter, Pegger, Kofler & Partner, Innsbruck / Tyrol
PD FH-Prof. Dr. Bernd Ebersberger
Head of the Chair of Innovation Management, University of Hohenheim, Stuttgart / Germany
Univ.-Prof. Dr. Heinz K. Stahl
Freelance management consultant, research partner at the Interdisciplinary Department of Behavioral Science Oriented Management, Vienna University of Economics and Business Administration / Austria
The Master of Science in Management & Leadership MSc relies on a modular structure in four stages: The combination of certificate courses with supplementary modules and a scientifically supervised Master thesis leads to an MSc degree at postgraduate level.
The contents and structure of the program are tailored to the specific expectations and needs of high-level executives and decision-makers. Intensive modules over the course of several days (typically Thursday or Friday to Saturday) alternate with application phases in which the newly gained knowledge can put into practice. The upshot is the final transfer of the acquired knowledge into one’s own professional practice taking place.
Upon completion of the Executive Master program, graduates acquire the internationally recognized title of Master of Science (MSc).
Beyond their studies, graduates benefit from a strong network of renowned lecturers from science, business and society. The networking with international students promotes contacts and creates international acceptance for the benefit of the students.
Accreditation by the prestigious Association to Advance Collegiate Schools of Business (AACSB) and the award of the premium seal by the Foundation for International Business Administration Accreditation (FIBBA) testify to the high quality and reputation of the study program and the degree it awards.
In order to ensure the transfer of learning and to enable students to develop relevant competencies, the MCI has defined cross-curricular learning goals. These goals and objectives describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.
Our graduates are effective communicators in their field of work.
Our students can discuss problems, ideas and solutions with specialists and non-specialists.
Our graduates are competent in applying scientific methods to solve practical problems.
Our students can apply relevant theories and appropriate scientific methods in their field of work.
Our students can act according to ethical principles when doing scientific work.
Our graduates understand complex business problems and are effective decision-makers in their field of work.
Our students are able to systematically analyze business problems and decide on the most effective approach to achieve strategic business objectives.
Our students have specific knowledge about psychological processes relevant to leadership and their impact on the productivity of individuals, teams and organizations.
In its organizational form as an online master study program, the MCI pursues a blended learning concept that combines synchronous and asynchronous online phases with regular attendance phases.
For me, MCI means broadening horizons, networking, education and also leisure time, which I treat myself to, and enjoy very much. The Master Degree program in Management & Leadership not only provides theoretically sound support for personal professional development, but above all, offers the great opportunity to rethink leadership and to live actively.
Mag. (FH) Clara Wenger-Stockhammer, MSc, graduate of the Management & Leadership Master Degree program.
Member of the Board and Head of Human Resources Management Krankenhaus der Barmherzigen Schwestern Ried Betriebsgesellschaft m.b.H., Ried im Innkreis / Austria
The target group of the Executive Master program Management & Leadership MSc are entrepreneurs as well as managers and decision-makers with some leadership experience who wish to qualify for higher management positions, especially in small and medium-sized enterprises (SMEs).
Admission to the Master program requires at least two years qualified professional experience. Due to the structure of its content, the program is suitable both for graduates of economics and for people with limited knowledge in business administration, such as engineers and doctors.
The program represents an interesting perspective for the following target groups:
Applications for the Executive Master program are accepted on an ongoing basis. Please send us your complete portfolio (online form).
In general, people with the following qualifications are admitted to the course
For people who do not have an academic degree but who can demonstrate an exceptional professional track record, the following additional requirements are provided for admission:
Standardized MSc test or GMAT The standardized MSc test or GMAT tests perceptiveness, problem-solving ability, speed, resilience, intelligence and linguistic competence/text comprehension. The scope, content and level of difficulty of the MSc test taken at MCI correspond to the Graduate Management Admission Test (GMAT). An examination fee of EUR 125,- is charged for the standardized MSc Test. If the candidate can prove that he/she has achieved the GMAT score within the last three years, the GMAT score can be credited (GMAT score > 610; see www.gmac.com).
The admission procedure provides for the following elements:
Online applicationThe application must be submitted in the form of a standardized online-application accompanied by the required documents (curriculum vitae, essay on medium-term career goals). An academic degree and minimum three years of professional experience in a qualified position prior to commencement of the program (ideally, qualified professional activity during the Master program itself) are required.
Personal interviewThe interview gives applicants the opportunity to present themselves personally, to narrate their career history, to explain their motivation for applying to this program as well as to describe their medium-term professional goals.
InstanceAn admission committee reaches the final decision on the applicant’s admission to the Master program.
For people who do not have an academic degree, but who can prove that they have a high school diploma or general qualification for university entrance as well as an extraordinary professional performance record, the following additional admission requirements apply:
Standardized MSc test or GMATThe standardized MSc test or GMAT tests perceptiveness, problem-solving ability, speed, resilience, intelligence and linguistic competence/text comprehension. The scope, content and level of difficulty of the MSc test taken at MCI correspond to the Graduate Management Admission Test (GMAT). An examination fee of EUR 125,- is charged for the standardized MSc Test. If the candidate can prove that he/she has achieved the GMAT score within the last three years, the GMAT score can be credited (GMAT score > 610; see www.gmac.com).
Upon completion of the Management & Leadership MSc, graduates acquire the internationally recognized title of Master of Science (MSc).
The focus of the Executive Master program on business administration, management, leadership and leadership psychology qualifies graduates for senior management positions with team responsibility.
Graduates are offered opportunities in all sectors and companies that are oriented towards the market economy, especially in small and medium-sized enterprises (SMEs) and medium-sized industrial companies. The concrete field of application correlates with the chosen specialization in the program.