President & Co-founder, AmaWaterways, Los Angeles
Global Travel: What now?
Family-owned and operated, AmaWaterways was founded in 2002 by three families; however, the river cruise story began well before that. Co-Founder and President Rudi Schreiner was born in Vienna, at the heart of the Danube. His love of design drew him to architecture, but his even greater love of travel drew him to places far and wide. In 1975, he traveled to South America for a journalism assignment on the Amazon. It was here he designed his first ship, using what he could find to build a raft that would take him up and down the river during the next 7 months. Soon thereafter, he started working in travel, creating unique tour experiences in Europe.
When the Rhine-Main-Danube Canal was completed in 1992, Rudi was quick to envision a new tourism business developing around long-distance river cruising. The significance of the canal's completion meant connecting two of Europe’s greatest rivers: the Rhine, via its tributary the Main, with the Danube, allowing travel from the North Sea all the way to the Black Sea. More than 800 years prior, Charlemagne dreamed of connecting these two rivers, so 1992 fulfilled his vision and created a new visionary in Rudi.
Rudi started the North American operations for many of today’s major river cruise companies, developing itineraries and ships that would become the templates for what we know river cruising to be today. After years of success as a driving force in the industry, Rudi decided to start his own venture — one that would provide guests with a higher standard of luxury travel by river. That’s when he teamed up with Co-Owners and Co-Founders to start AmaWaterways.
In 2016, Rudi was inducted into the Cruise Lines International Association (CLIA) Hall of Fame and was honored with their Lifetime Achievement Award for his years of devotion to the river cruising industry.