OpenAI Pixel / ChatGPT Ads Conversion Tracking
We use the OpenAI Pixel on our website to measure and optimise our advertising campaigns in ChatGPT.
If you visit our website via an advertisement displayed in ChatGPT, an OpenAI click reference (“oppref”) may be appended to the requested URL. The OpenAI Pixel may capture this click reference and store it in a first-party cookie. This enables conversion events triggered on our website to be attributed to a preceding advertisement click.
In particular, the following data may be processed:
• OpenAI click reference (“oppref”)
• triggered conversion events
• time and type of the respective interaction
• online identifiers and technical browser and device information
• other technical metadata required for measurement and attribution
The processing is carried out to measure the effectiveness of our ChatGPT advertising campaigns, attribute conversions to advertisement clicks, and statistically analyse and optimise our advertising activities.
As a marketing technology, the OpenAI Pixel is activated only after you have provided the corresponding consent via our consent management tool. The legal basis for this processing is your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Section 165(3) of the Austrian Telecommunications Act 2021 (TKG 2021). Information on managing and withdrawing your consent is provided in the general “Cookies” section of this Privacy Policy.
For our ChatGPT advertising campaigns, we use a 30-day click-through attribution window. A conversion may therefore be attributed to an advertisement click if it occurs within 30 days of that click. The attribution window does not necessarily correspond to the technical retention period of the cookies or other storage technologies used. The applicable retention periods are stated in our cookie declaration.
The recipient of data transmitted in connection with conversion tracking is OpenAI. For personal data originating from the European Economic Area and Switzerland, processing under the OpenAI Ad Tools Data Processing Addendum is carried out by OpenAI Ireland Limited, 1st Floor, The Liffey Trust Centre, 117–126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland.
Where personal data is processed through the OpenAI Ad Tools, MCI and OpenAI generally each act as independent controllers. For certain processing activities designated by OpenAI as “Restricted Processing”, OpenAI acts as a processor.
In connection with the provision of the OpenAI Ad Tools, personal data may also be processed outside the European Economic Area. Where required, OpenAI uses appropriate data protection transfer mechanisms. For transfers between affiliated companies, OpenAI refers in particular to the European Commission’s Standard Contractual Clauses.
Further information and the applicable data protection agreements: