Strategisches Management
Lehrinhalte

  • - Foundations and developmental lines of strategic management

    - The strategic management process (strategic planning - analysis and prognosis - strategy development - strategy evaluation - operationalization and implementation)

    - Corporate vision

    - Strategic objectives, functioning and relevance of value-based management for SMEs

    - Selected strategic management tools: analysis tools, development and choice of strategies (internal and external analysis), etc.

    - Objectives and importance of strategic management

    - Different strategy concepts and models

    - Strategy formulation at the divisional and corporate levels

    - Strategy development, planning and implementation

    - Innovation management

    - Strategic technology management

    - Strategy implementation
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