Strategisches Management

Lehrinhalte
  • historical bases, lines of development and schools of thinking
    definition of and differentiation between central concepts
    nature, goals and benefits of strategic planning
    interaction of long-, medium- and short-term planning
    structure of the concept of strategic management
    goal areas, goal hierarchy and goal systems
    processes, methods, tools of strategy development
    contents, development and networking of corporate strategies
    contents, development and networking of business strategies
    contents, development and networking of functional strategies
    budgeting
    the Balanced Scorecard as a strategy implementation tool
    information and communication behavior in the planning, management and control process
    contents, structure and preparation of a business plan
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