Online-Marketing Block

Course contents
  • - Konsumentenverhalten & Soziale Netzwerkanalyse
    -Tools und Medien für Digitale Marketing Kommunikation
    -Affiliate marketing
    -Social media marketing
    -Newsletter/e-mail marketing
    -Measurement und Analytics, Verbindung von Marketingaktivitäten mit Gschäftsergebnissen
    -Google adwords / SEA
    -Google analytics / SEO
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